All the SEO tips you need to write prime-positioned copy that converts like crazy! Learn how to write Titles, descriptions, content and more!

When Is Short Copy OK?

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Have you heard that writing short copy is spammy, and you should…

When Should You Insert Keyphrases Into Your Copy?

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I received a fantastic question during an interview for The Copywriter…

This SEO Writing Tactic Never Works

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Has your boss or a prospect ever said, “I'd like to…

21 Ways a Copywriter Can Help a Small Business

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If you ask a small business owner to give a presentation in public,…

14 SEO Copywriting Tips -- in Haiku! [Revised]

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I often tell writers to have fun with their content. Whether…

SEO Editing vs. Copywriting for SEO

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Should you create original SEO content? Or, should you optimize…

How to Explain Conversational Writing to a Clueless Client

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Figuring out what a client wants their content to sound like…

How to Start Your Own Freelance SEO Copywriting Business

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Recently, I gathered a collection of Heather’s posts about…

How to Fire A Freelance Writer (And Still Feel OK After Doing It)

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I had to fire a freelance writer today. When it comes to giving…

Is Your SEO Copy Crap? 8 Ways to Tell

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Last week, a prospect asked what I thought of his site copy. I…