

When Should You Insert Keyphrases Into Your Copy?
I received a fantastic question during an interview for The Copywriter…


21 Ways a Copywriter Can Help a Small Business
If you ask a small business owner to give a presentation in public,…

14 SEO Copywriting Tips -- in Haiku! [Revised]
I often tell writers to have fun with their content. Whether…

SEO Editing vs. Copywriting for SEO
Should you create original SEO content? Or, should you optimize…

How to Explain Conversational Writing to a Clueless Client
Figuring out what a client wants their content to sound like…

How to Start Your Own Freelance SEO Copywriting Business
Recently, I gathered a collection of Heather’s posts about…


How to Fire A Freelance Writer (And Still Feel OK After Doing It)
I had to fire a freelance writer today.
When it comes to giving…



Is Your SEO Copy Crap? 8 Ways to Tell
Last week, a prospect asked what I thought of his site copy.
I…