Interview with SEO Copywriting Certification Grad, George Passwater

No matter where or how old he was, George Passwater’s life always involved a very vivid imagination and a love to find out how things worked. This led him to going out in the world to seek his fortune. When he didn’t become a caped superhero, the leader of a temple of Shaolin Kung Fu monks or win the lottery, he set his sights on more attainable goals.

For over 20 years, he held different positions in technology and creative realms until he couldn’t resist the call of entrepreneurship and at-home Fatherhood. Now as the owner and operator of a successful online copywriting and online services business, Passwater Media, and a stay-at-home Dad, George utilizes his trusty tools of laptop and vacuum cleaner to provide both his at-home clients and business clients with what they need, when they need it.

What attracted you to SEO Copywriting?

Well, I am a hybrid of sorts. I was working “online” before the web came along and my first writing piece was a story I created before age 6. I have a natural knack for technical and creative work. In my 20 something years of doing whatever it is I did, I held many job responsibilities including webmaster, programming, systems admin, project management, copywriting, storytelling and some marketing too.

With both sides of my brain in constant battle, SEO copywriting just came naturally to me. I mean, think about it – SEO fulfills my techno, statistical, data weenie side and copywriting quenches my creative thirst to weave the thoughts (or is it voices) in my head into ideas, stories, and strategies into the written word.

A perfect combination of Yin and Yang.

What SEO copywriting projects are you working on now?

With such a need for qualified SEO copywriters, I have current and prospective projects that include ghost SEO writing, blog writing, landing pages, email campaigns, social media content (after all, social and search are kind of going steady now), developing full- blown content strategies and whatever else I have on my project management dashboard. This doesn’t include new inquiries for work – which I am always happy to entertain!

What do you find most challenging/interesting about SEO copywriting?

Simple – explaining to prospects and even current customers the amount of work involved, why they need it, and the costs (value) of SEO Copywriting. Most understand the search engine ranking thing, but they don’t get why you can’t simply take the copy they have and add a few keywords to it.

They always ask me why do I need to know so much about their business, how it ties into Social Media or why it takes so long to write a web site. I actually had one prospect say that a homepage shouldn’t take more than an hour to write! That one blew my mind.

What have you found to be the biggest “take-aways” from the SEO Copywriting Certification program?

That I’m the real deal.

I have proof that I took the time to dedicate myself to increasing my knowledge and skills from the best in the industry. Heather is all that and a bag of chips – everyone in the industry knows this and when she certifies someone, you can be sure her graduate knows what they’re doing…thanks to the SEO Copywriting Maven.

What do you enjoy doing in your free time?

All my free time goes to my family. Not only do I own my own business, I am a proud stay-at-home Dad. I have two younger children (my inspiration) that rock my world, along with my wonderful wife (my voice of reason and my rock). I also have my other child, he’s a Pug full of awesomeness.

I am also a big supporter of Special Needs parenting and disabilities rights, as my youngest child currently lives with disabilities. Everyday, she inspires me to be a better Father while helping her move any objects that block her path to success. Just as with everything else, I believe you can do anything you want and I know one day my children will become what they want – disabilities or not!

Any words for those considering enrolling in the SEO Copywriting Certification program?

If you’re looking to learn about true SEO copywriting, look no further than Heather’s program. She gives it to you in simple, easy-to-understand lessons along with the personal attention of a well-seasoned professor.

Since Heather is the resource for SEO copywriting, I wouldn’t waste anymore time searching for programs that just spit out false promises. Heather’s program delivers what you need to be successful in this field. (Not to mention, she’s one of the nicest people you will ever have the pleasure of meeting). As I said before, she’s all that and a bag of chips!

6 replies
  1. Sarah Clachar says:

    Great interview, George. I hear you on the dual tools of vacuums and computers. Amazing what kind of revelations for fitting keywords into headlines you can have while doing the dishes!

  2. George Passwater says:

    Loved doing this interview. Thanks to Heather and Laura for allowing me to shed some insight here and what Heather has helped me accomplish.

    @Sarah – Thanks! Yep, both are tools I use everyday. There is something about cleaning house that gets you thinking of how you can clean and improve your copy. :-)

  3. Heather Georgoudiou says:

    Well said George! I was looking for a mentor when I found Heather’s copywriting program and have never been disappointed.

    I love your statement that the program solidified you as “the real deal.”

    Heather is well respected but beyond her incredible tutorial skills and knowledge, I believe her greatest gift is her amazing “you can do it” attitude.

  4. George Passwater says:

    Hey Heather! Glad you enjoyed the interview.

    Absolutely! Heather is one of the great ones. :) With her instruction, everyone knows I have learned by one of the best.

    Oh yes! Her attitude is one of the qualities that makes her “all that and bag of chips!” :-)

  5. Tom McSherry says:

    I particularly like what George says here about Yin and Yang. I can relate to that. I always wanted to be a fiction writer growing up, but somehow I think I’d be left unfulfilled without the websites and business side of my life. I like to create but I also looking watching the stats.


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