Entries by Laura Crest

On Viral Headlines & Bad Listicles: Interview with BuzzSumo’s Steve Rayson

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Last Updated on August 15, 2018 Since our first interview with Steve Rayson in June 2015 — and only two years after he and co-directors James Blackwell and Henley Wing launched BuzzSumo — the SaaS company has grown by quantum leaps to become a leading content data and analytics platform. And it shows no signs of […]

Hat Tip to Blog Promotion: Interview with The Social Media Hat’s Mike Allton

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Last Updated on June 12, 2019 If you’re not already familiar with Mike Allton, there’s no better time to get to know him.
Mike is the CMO for SiteSell and lead “Content Marketing Practitioner” at The Social Media Hat, which only last week was voted one of the top ten social media blogs to follow in 2016 by […]

Savvy Content Promotion Strategies & Techniques Used by the Pros

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Last Updated on June 17, 2019 Recently, we shared a series of posts on how to create conversions-driving content. We started with proven copywriting formulas and how-tos on writing clickable headlines and email subject lines and ended with what Google can teach us about copywriting.
In the second article, we shared expert strategies for creating powerful […]

Learn from the Experts: Tips for Creating & Promoting Stellar Content

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Last Updated on June 24, 2019 Recently, we shared several evergreen resources for creating conversions-driving content that featured copywriting formulas and how-tos for crafting compelling headlines and email subject lines.
Today, we follow up with expert strategies, tips and tools for writing persuasive web copy, including home and landing pages, as well as engaging, shareable blogs […]

Create Killer Content: Copy These Powerful Formulas

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Last Updated on September 24, 2019 Do a search on “sales writing” or “copywriting” and you’ll see that the body of content around it is ginormous. And that’s no surprise. After all, copywriting is the substance of all the print and digital marketing materials out there, from headlines to calls to action (and all that […]

Ian Lurie on World Building: Weird, Useful, & Significant

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Last Updated on November 5, 2015 As an online writer and/or digital marketer, at some point you are sure to come across Portent’s CEO of 20 years, Ian Lurie (if you haven’t already). His wicked sense of humor is matched only by his expertise in all things content and internet marketing.
Here, Ian addresses questions about […]

4 Time-Saving Productivity Hacks to Keep You Sane

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Last Updated on September 12, 2018 As an online writer, you’re probably familiar with at least one of these scenarios: Oh no (or expletive of choice)! I only have 30 minutes to get this blog post written… or, I need to come up with at least 10 blog topics for this month’s editorial calendar, but […]

How Do You Influence an Influencer? Eric Enge Explains

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Last Updated on April 13, 2018 Today we’re happy to feature Eric Enge, CEO of Stone Temple Consulting. As a recognized, wicked-smart digital marketing and SEO expert, he brings a lot to any table. He’s served up many delightful and insightful dishes to our readers over the years, and his latest spread concerns influencer marketing.
Feast on […]

The Semantic Web & Knowledge Graph with Bill Slawski

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Last Updated on November 30, 2016 As the go-to expert for all things Google patents for some ten years now, Bill Slawski of SEO by the Sea and Go Fish Digital has made an art and science of predicting and explaining the deep water currents driving search engine results.
Lately, Bill has focused on the changes to search […]