Entries by Laura Crest

Content Therapy: Here’s Looking at You, Site!

Today we’re going to undertake an honest inventory of our content. This will be a somewhat brutal — but ultimately enlightening and worthwhile — evaluation of our web content. In what Heather has likened to therapy, a “SWOT” analysis systematically examines our relative strengths, weaknesses, opportunities, and threats.  Ready? As we discussed earlier, you’re not the […]

SEO Content Marketing Roundup, Week Ending July 14th, 2010

Today’s word:  the SEO content marketing landscape offers up divergent opinions and healthy debate about quality content and linking strategy!  So let’s get to it while it’s still fresh off the press! The content quality debate is far from over!  A completely different take on web content mills (“content farming”), such as Associated Content and […]

SEO Content Marketing Roundup, Week Ending July 7th, 2010

Greetings fellow SEO copywriters & content marketers!  Today marks the inaugural weekly blog post featuring the latest and greatest content marketing news.  Explore, engage, go forth, and prosper! Got quality? The buzz-phrase for today’s SEO content marketing roundup is “quality not quantity.”  Strong content helps land incoming links, encourages conversions and pushes your prospects’ emotional […]