Entries by Laura Crest

Content Therapy: Here’s Looking at You, Site!

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Last Updated on January 10, 2019Today we’re going to undertake an honest inventory of our content. This will be a somewhat brutal — but ultimately enlightening and worthwhile — evaluation of our web content.
In what Heather has likened to therapy, a “SWOT” analysis systematically examines our relative strengths, weaknesses, opportunities, and threats.  Ready?
As we discussed […]

SEO Content Marketing Roundup, Week Ending July 21st, 2010

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Last Updated on January 10, 2019Getting social with it: this Wednesday’s roundup of the latest and greatest of SEO content marketing news and links features social media marketing, as content marketers grapple with such slippery issues as social media SEO, whether social media is helpful or hurtful to marketing campaigns, and how social marketing stands […]

Mastering Your Content Message: What’s the Buzz?

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Last Updated on January 9, 2019Have you mastered your content message?
“Sure I have!” you may exclaim.  “I’ve defined my target market and have addressed their needs and pain points  – what more can I do to perfect my perfect message?”
Well, how about checking out the buzz around your product/service?  Previously, I talked about checking out […]

SEO Content Marketing Roundup, Week Ending July 14th, 2010

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Last Updated on January 9, 2019Today’s word:  the SEO content marketing landscape offers up divergent opinions and healthy debate about quality content and linking strategy!  So let’s get to it while it’s still fresh off the press!
The content quality debate is far from over!  A completely different take on web content mills (“content farming”), such […]

SEO Content Marketing Roundup, Week Ending July 7th, 2010

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Last Updated on January 8, 2019Greetings fellow SEO copywriters & content marketers!  Today marks the inaugural weekly blog post featuring the latest and greatest content marketing news.  Explore, engage, go forth, and prosper!
Got quality? The buzz-phrase for today’s SEO content marketing roundup is “quality not quantity.”  Strong content helps land incoming links, encourages conversions and […]

Interview With Pam Foster, SEO Copywriting Certification Graduate

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Last Updated on January 8, 2019Greetings!
Today, we’re starting a new blog feature where each week we’ll feature a Certified SEO Copywriter. I’m pleased to introduce Pam Foster  – one of the first Certification graduates.

Pam is a Senior web copywriter and SEO consultant who worked in corporate communications roles for about 26 years before leaping into […]