A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Laura was born not with a silver spoon, but with a pen in her hand. She has been writing since she can remember, from “what today was like” in her childhood journals to poetry, essays, graduate papers, and then white papers for non-profits to support herself as a graduate student at the University of Washington’s […]
Today we’re going to undertake an honest inventory of our content. This will be a somewhat brutal — but ultimately enlightening and worthwhile — evaluation of our web content. In what Heather has likened to therapy, a “SWOT” analysis systematically examines our relative strengths, weaknesses, opportunities, and threats. Ready? As we discussed earlier, you’re not the […]
Getting social with it: this Wednesday’s roundup of the latest and greatest of SEO content marketing news and links features social media marketing, as content marketers grapple with such slippery issues as social media SEO, whether social media is helpful or hurtful to marketing campaigns, and how social marketing stands up to search engine marketing […]
Have you mastered your content message? “Sure I have!” you may exclaim. “I’ve defined my target market and have addressed their needs and pain points – what more can I do to perfect my perfect message?” Well, how about checking out the buzz around your product/service? Previously, I talked about checking out your competition. Now, […]
Today’s word: the SEO content marketing landscape offers up divergent opinions and healthy debate about quality content and linking strategy! So let’s get to it while it’s still fresh off the press! The content quality debate is far from over! A completely different take on web content mills (“content farming”), such as Associated Content and […]
Greetings fellow SEO copywriters & content marketers! Today marks the inaugural weekly blog post featuring the latest and greatest content marketing news. Explore, engage, go forth, and prosper! Got quality? The buzz-phrase for today’s SEO content marketing roundup is “quality not quantity.” Strong content helps land incoming links, encourages conversions and pushes your prospects’ emotional […]
Greetings! Today, we’re starting a new blog feature where each week we’ll feature a Certified SEO Copywriter. I’m pleased to introduce Pam Foster – one of the first Certification graduates. Pam is a Senior web copywriter and SEO consultant who worked in corporate communications roles for about 26 years before leaping into the freelance life […]
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