Got quality? The buzz-phrase for today’s SEO content marketing roundup is “quality not quantity.” Strong content helps land incoming links, encourages conversions and pushes your prospects’ emotional “buy” buttons. Check out the following links for the latest SEO content marketing scoop:
In response to the growing clout of low-quality, link-based content being churned out by such “generators” as Demand Media and Associated Content, officials from the Internet Content Syndication Council (ICSC) — whose members include heavies like Procter & Gamble, Reuters and The Tribune Company — are considering imposing quality guidelines for syndicated content.
Do you target a higher-end clientele – or offer a premium content. How you sell your product is just as important as the product itself! “The Lure of Exclusivity,” Target Marketing Magazine’s article by Denny Hatch underscores the fundamental, emotional hot-button keys to successful copywriting – particularly the dollar-backed clientele who yearn for “privacy and privilege.”
Want to get your geek on? For SEO geeks who (like me) who enjoy analytics and are intrigued by buyer behavior, Search Engine Journal has a great optimization guide for targeting onsite prospects in real time to deliver the most effective, conversion-optimized content. Well worth a look – even if you’re not a techie!
“It is well worth the time to write great content as opposed to lots of decent content.” Yes, yes it is! If you’re looking for link-love, writing useful quality content (and knowing what to do with it) is key. Read one person’s take on link-building (and content) success in SEOmoz.
For a concise summary of Google’s July updates, check out Search Engine Roundtable. Thankfully, there is no drama or trauma for SEO Copywriters and Content Marketers! The upshot is that Google is now faster on Caffeine. Aren’t we all?