A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
In this week’s latest and greatest online marketing news, content marketers discuss strategy, conversions, and email marketing, SEO and search pros discuss the changing nature and the future of their industry, while the social media community discusses LinkedIn’s changes, video marketing, and social strategies for business. Enjoy this week’s picks! Content Marketing Ian Lurie posts […]
Last week, we discussed whether your home page was doing its job. If it is, then your site visitors are clicking through to your sales pages. So today the question is: how are your sales pages performing? Are you seeing the conversions you want? If you’re selling products, how do your product descriptions read? Are […]
This week’s latest and greatest online marketing news finds the internet inching ever closer to complete monetization. Content marketers discuss spending and conversion priorities, and how to accomplish more with less. The SEO and search community discusses the commercialization of the internet and Google’s monetary chokehold on the industry. Meanwhile, social media marketers note that […]
When is the last time you really looked through your website pages? I mean REALLY looked them over, with a critical eye? It’s all too easy to “set and forget” them, thinking all is well. But is it? Starting with your home page – you know, your online storefront and the one most indexed by […]
From time to time, Heather takes some time off. Yes. And we all need to do that now and then, right? If Heather has taught us anything, it’s that taking a writing break is good for us and for our freelance copywriting business. The last time Heather took anything resembling a “real” break, I assembled […]
The word for this week’s latest and greatest online marketing news is, well, newsy. Content marketers debate whether Google’s PR linking policy put the kibosh on the industry, search and SEO pros digest yet more link warnings in the way of widgets, and social media marketers discuss Facebook’s new news feed and Twitter search algorithms. […]
This week’s latest and greatest online marketing news is about sharing tools, resources, guides, and lists. The content marketing community shares content creation ideas, SEO and search pros share free SEO and site audit tools and resources, while social media marketers share Twitter lists, Pinterest guides, and hashtag campaign how-to’s. Other highlights include business blogging […]
In this week’s latest and greatest online marketing news, the watchword is optimization. Content marketers discuss optimizing conversions and website content, SEO and search pros talk optimizing for Googlebot, while social media marketers discuss optimizing social media profiles. Other highlights include video content and infographics, Google’s updated link schemes webmaster guidelines, Facebook marketing, branding strategy, and […]
In this week’s latest and greatest online marketing news, content marketers discuss the role of SEO, the SEO and search community discuss linking schemes and note a kinder, gentler Panda roll-out, while social media marketers discuss strategy and influence. Enjoy this week’s picks! Content Marketing Lee Odden is featured with “Chicken or the Egg? Lee […]
Today we’re pleased to share our chat with Ann Smarty, founder of MyBlogGuest and veteran SEO and internet marketing expert. Here Ann discusses how MyBlogGuest works, her current passion for reviving Threadwatch, and her take on guest blogging for links. You’re well known as the founder of MyBlogGuest. Could you share a bit as to […]
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