SEO content marketing roundup, week ending July 24th

A gentler Panda roll-out and linking schemes highlight this week's online marketing news.In this week’s latest and greatest online marketing news, content marketers discuss the role of SEO, the SEO and search community discuss linking schemes and note a kinder, gentler Panda roll-out, while social media marketers discuss strategy and influence.

Enjoy this week’s picks!

Content Marketing

Lee Odden is featured with “Chicken or the Egg?  Lee Odden on SEO Content Creation” at OpenView Labs.

In the first of a blog series, Heather Lloyd-Martin posts “The SEO content revolution is here. Are you ready?” at SEO Copywriting.

Uri Bar-Joseph posts “Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?” at Search Engine Watch.

Avinash Kaushik posts “See, Think, Do: A Content, Marketing, Measurement Business Framework” at Occam’s Razor.

Neil Patel shares “3 Quick Ways to Improve Your Content Marketing Efforts” at Quick Sprout.

Lyndon Antcliff discusses “Why Linkbait and Content Marketing are Basically the same thing” at Cornwall SEO.

Mark Schaefer posts a video interview, “Extreme content marketing with Julien Smith,” at {grow}.

Danny Brown’s latest Sunday Share features SAP’s Michael Brenner’s “8 Steps to Build Your Content Hub.”

Lee Odden shares “Essential Q and A on SEO & Content Marketing for Small Businesses” at TopRank.

Marketing Charts posts “Local Merchants Overwhelmed by the Array of Available Digital Marketing Channels.”

Citing a new Conductor study, Nathan Safran shares “5 Data Insights into the Headlines Readers Click” at Moz.

Ayaz Nanji posts “The Most (and Least) Effective Keywords in Email Subject Lines” at MarketingProfs.

Joshua Giardino posts “The Behavioral Psychology Behind Bold Creative” at iAcquire.

Video Fruit’s Bryan Harris posts a video, “How Do Colors Affect Purchases?”at KISSmetrics.

Rachel McCombie shares “50 Great Content Ideas + Examples – part 1” at SEOptimise.

Katie L. Fetting shares “7.5 Tips for Becoming a Brainstorming Geniius” at Portent.

Gregory Ciotti posts “Best Practices in Conversion Rate Optimization Debunked” at Unbounce.

Discussing conversions, Heather Lloyd-Martin posts “Is your about us page a real yawner?” at SEO Copywriting.

Thibaut Davoult posts “I Your Industry Boring? Use Instagram to Make Your Company Stand Out” at YouMoz.

Ardi Kolah discusses “Why Marketers Need to Practice Active Listening” at Vocus.

Seth Godin posts “More people are doing marketing badly…”

SEO MOmma shares resources for finding trending content topics with “Content Creation and Curated Content.”

Pawan Deshpande posts “5 Tips Every Content Curator Needs to Write Better Calls-to-Action” at Content Marketing Institute.

Robi Ganguly discusses “Mobile App Marketing, App Retention, and Building Real Customer Relationships” at Moz.

Cezary Tietrzak discusses “iOS 7 Implications for Marketers” at ClickZ.


(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).


SEO & Search

Barry Schwartz reports “Google Confirms Panda Update Is Rolling Out: This One Is More ‘Finely Targeted’” at Search Engine Land.

Schwartz also posts “2013: The Year In Google SEO So Far” at Marketing Land.

Daniel Cristo posts “SEO: The Future of Search Results” at Search Engine Journal.

Matt McGee reports “Google Agrees To Settle Lawsuit Over Passing Search Queries To Third Parties” at Search Engine Land.

Richard Baxter posts “We Shouldn’t Care About PageRank” at SEO Gadget.

Citing a recent Matt Cutts’ (Google Webmaster Help) video, Barry Schwartz reports “Google’s Matt Cutts: Linking 20 Domains Together Likely A ‘Cross Linking Scheme’” at Search Engine Land.

Google discusses what it considers to be “Link schemes” at its Webmaster Tools Help page.

Simon Heseltine posts “Google Webmaster Tools: An Overview” at Search Engine Watch.

Ann Smarty is featured with “On SEO & guest blogging: A smart talk with Ann Smarty” at SEO Copywriting.

Jon Ball posts “Link Building Begins with Research and Research is Nothing Without a Human Brain” at Search Engine Journal.

Jason Acidre shares “22 Link Building Tips from @xightph” at KaisertheSage.

Jim Boykin posts “New Free Tool, the Google Backlink Checker Tool for Penguin & Disavow Analysis” at Internet Marketing Ninjas.

Kaila Strong shares “Post Panda & Penguin Recovery Tips for eCommerce Sites” at Vertical Measures.

Tom Schmitz takes us on “A Deep Dive Into Google’s Image Carousel And Knowledge Graph Results” at Search Engine Land.

Hardy Desai discusses “Getting Your Site Ready for The Knowledge Graph” at Search Engine Journal.

Thom Craver posts “Bing Autosuggest Expands to Take on Instant Search, Knowledge Graph In One Fell Swoop” at Search Engine Watch.

David Amerland discusses “How ‘Social’ and ‘Semantic’ Go Hand-In-Hand” at Social Media Today.

Martin MacDonald posts “SEO is not dead, it just got a sibling” at his blog.

John Lincoln discusses “How Voice Search Is Changing SEO” at Search Engine Journal.

Thom Craver posts “Google Analytics Revolutionizes Advanced Segments” at Search Engine Watch.

Gemma Holloway posts “Universal Analytics and Cookies – The Complete Guide” at Koozai.

Kristine Schachinger posts “SEO Cheat Sheet: 15 Common Oversights Found During Site Audits” at Search Engine Watch.

eMarketer posts “Getting the Most ROI Out of SEO.”

Ken Lyons discusses “How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps” at Search Engine Watch.

Kristina Kledzik posts “The SEO’s Guide to Building a Great Mobile Site” at Moz.

Matthew Young posts “The Good, the Bad, and the Mobile: SEO Tips for Your Mobile Site Right Now” at Bruce Clay, Inc.

Chris Liversidge posts “Use Google’s Image & Mobile Optimisation Guidelines For SEO Advantage” at Search Engine Land.

Rebecca Murtagh discusses “Integrating Owned, Earned & Paid Media For Better SEO” at Search Engine Watch.

Barry Schwartz reports “Google: Authorship Bug Affects ‘Very Few Sites,’ Actively Working On A Fix” at Search Engine Land.

Bill Sebald shares “Google+ SEO Tips For The Local Business Owner” at Greenlane SEO.

Citing recent comScore data, Jessica Lee reports “Bing Grows Search Market Share – at Yahoo’s Expense, Not Google’s” at Search Engine Watch.

Larry Kim posts “Has the AdWords Enhanced Campaign Apocalypse Been Cancelled?” at Search Engine Journal.


  • ReelSEO’s Video Marketing Summit 2013 will be held along with Liveclicker’s Video Commerce Summit 2013 for a two-in-one offering July 25th and 26th in San Francisco.
  • Search Exchange 2013 will be held July 29th thru the 31st in Charlotte, NC.
  • TechCrunch Disrupt SF 2013 will be held September 7th thru the 11th (in San Francisco). Early Bird pricing available through August 19th.
  • SES San Francisco is set for September 10th thru the 13th. Early Bird rates available thru August 15th.
  • SMX East 2013 returns to New York City, October 1st thru the 3rdSave with Super Early Bird rates thru July 27th!
  • PubCon Las Vegas 2013 is on for October 22nd thru the 25thEarly bird savings schedule of up to $800 thru July 31st, then $600 thru September 15th, then $400 thru October 20th!


Social Media Marketing

Amy Gesenhues reports “Social Media Use Growing Among Fortune 500 List With 77% Tweeting & 70% On Facebook” at Marketing Land.

Brian Solis posts “It’s time for social media to grow up” at Venture Beat.

Jason Cormier posts “Social Media Competitive Analysis: A Lesson from the Fashion Industry” at Search Engine Watch.

Annie Cushing discusses “LinkedIn’s Most Glaring Deficiencies And How To Get Around Them” at Annielytics.

Rachel Kavanagh posts “PPC for LinkedIn, What’s the Difference?” at Marketo.

Christian Karasiewicz discusses “17 Ways Marketers Can Leverage Facebook Graph Search” at Social Media Examiner.

Lauren Indvik reports “Facebook Introduces Photo Comments for Pages” at Mashable.

Jennifer Horowitz posts “Banish The Boring: 12 Tips For Fan Pages” at Level 343.

Merry Morud discusses “How to Set Up New Facebook Reports” at Search Engine Watch.

Nicolette Beard posts “Social Media Strategy: Where to Start & Why” at TopRank.

“New Magazine from Social Media Examiner” headlines Social Media Examiner’s weekly news.

Danny Brown discusses “The Future of Social Conversations.”

Jon Morris posts “Influencing Social Awesomizers with Personalized Content” at Moz.

Stacey Miller discusses “Four Social Media Metrics Worth Measuring” at PRWeb.

Greg Jarboe reports “Video Ad Views Surge to Record 20 Billion in June” at Search Engine Watch.

Carla Marshall posts “Track Your Top Videos With New YouTube Analytics Feature” at ReelSEO.


(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

photo thanks to George Lu

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