7 Hot Tips for Writing a Top-Converting Services Page [VIDEO]

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Want to know the secrets to writing a top-converting services page?

Unlike product pages, which are all about landing the sale, service pages are different.

It’s all about getting the lead.

With that in mind, here are seven smart strategies for capturing leads with savvy SEO copywriting.

Watch the video for all the juicy information, or check out a summary of the tips below:

1. Focus on benefits, not features

Don’t bury your benefit statements! It’s important to address how your service can specifically help your prospect. For instance, will your service save your customers money? Help them make more money? Streamline their operations? Tell them!

Features are important– but it’s your unique sales proposition (U.S.P.) and benefit statements that will grab your prospect’s interest and make them contact you. Merely listing features makes you sound the same as everyone else providing the same or a similar service. Who wants that?

2.  Consider persona-specific landing pages

Creating landing pages specifically addressing your main targeted audiences is a powerful strategy.

Constant Contact, an email platform, used to show vertical-specific landing pages targeted towards individual industry niches. I LOVE this approach. Why? Vertical-specific pages have very cool SEO and reader benefits.

From the SEO side, vertical-specific landing pages allow you to target highly specific keyphrases, for example [email marketing for real estate agents].

From the reader side, you can tie your writing back to your customer persona and drive home the “what’s-in-it-for-them” benefits. For instance, in the case of Constant Contact, people won’t just read about how cool email marketing is — instead, they’ll read an entire page focused on the benefits of email marketing for their industry. That’s a pretty powerful message!

3.  Don’t write skimpy copy

67% of the B2B buyers’ journey is done digitally, according to Forrester Research. That means if your site offers skimpy information and little copy, you run the risk of prospects leaving your site and checking out another vendor. Remember, people won’t “just call” or send you an email. No solid services information = no sale.

4. Include solid, vertical-specific testimonials

Yes, testimonials are smart to have on your site as social proof — but they are only as credible as you make them. Whenever possible, use the full, real names of your testimonial clients rather than just initials.  The latter can look fake (however real they might be) and could prove counter-productive.

5.  Highlight your company’s overarching benefits, too

Besides individual, specific service benefits, you want to highlight the larger, big-picture benefits that your company has to offer on every single page of your website.

Do you offer free, fast shipping? Does your company offer “white-glove” services, while your competitors offer a DIY solution? Shout your overarching benefits from the rooftops!

Boring B2B and B2C companies list technical features and facts, assuming that’s all their prospect wants (or needs) to know. Don’t be like those companies! In the words of Theodore Levitt from Harvard University, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”

6Pay close attention to your page Titles

Yes, Titles are very important to readers and for SEO purposes — and it’s crucial to write them right.  If you create vague, non-descript Titles with broad keywords, such as “marketing services” or “web design,” you won’t see the positions you want — nor will you see much organic search traffic.

If your Titles are so-so, consider revisiting your keyphrase research and making some strategic tweaks. You may see a boost in page positions (and search traffic) if you do!

7.  Consider conducting keyphrase research before you name your services 

A cool-sounding, unique service name may seem edgy — but it may not be intuitively searchable. Naming your service something like “Revenue $ucce$$” when you offer “accounts payable services” may make your service hard to find online.

Some companies will conduct keyphrase research before naming a service. That way, they know what words people are using to search for what they offer — and they can consider using those search terms as part of the service name.

Looking for more how-to information? Learn how to write a killer home page and a revenue-driving product page!

4 Experts Share How They Rock B2B Content Marketing with LinkedIn

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Are you cultivating relationships with colleagues and potential clients?

Have you built a solid company page?

Are you actively participating and posting your content in key LinkedIn groups relevant to your industry’s vertical?

Have you considered establishing your own LinkedIn group?

If not, you really should: LinkedIn is an ideal platform for B2B content marketing, as well as for boosting your brand’s visibility, forging valuable connections, and generating leads.

Still not convinced? Then read what four expert B2B content marketers have to say about leveraging LinkedIn, in response to this question:

 What’s your favorite way to use LinkedIn for B2B content marketing?

 Miranda Miller

 Miranda Miller (@MirandaM_EComm), Founder of MEDIAau

As a content marketing agency, our clients are other business people, marketers and executives, so LinkedIn is an important tool for us. I syndicate content published on our blog, as well as columns we publish in industry publications, to my personal LinkedIn.

Each of your connections and subscribers receive a notification from LinkedIn letting them know you published a new post, so it’s far more effective than organic Facebook in exposing your content to the people with whom you’ve already connected. It’s also dead simple to use, with easy image uploading and very few formatting options. If you aren’t publishing on LinkedIn, you’re missing out!

Tom Pick

Tom Pick (@TomPick), Founder of Webbiquity

The first step to optimizing B2B content marketing efforts on LinkedIn is to build a great company page. LinkedIn actually provides some helpful guidance and resources around best practices for creating an effective company page.

Once you’ve created a great page, promote it and encourage people to follow it from your website, blog, email newsletter, at live events, and any other opportunities that arise. This won’t make your company awesome at B2B content marketing on LinkedIn by itself, but it’s an essential first step.

Next, find, join, and utilize LinkedIn Groups. Precisely “how” this is done is a moving target, as LinkedIn has made significant changes to how groups work over the past 18 months, and it continues to do so.

Just as Google has made changes to its algorithm to minimize spam in search results, so LinkedIn continues to evolve groups to eliminate unwanted, low-value posts.

While groups have traditionally been an excellent place to share content, abuse by some members (e.g., trying to pass off promotion for their upcoming webinar as “news”) has led LinkedIn to clamp down on discussion items’ submissions and exposure.

What’s most important to remember when contributing to groups, or using features like publishing on LinkedIn or integrating SlideShare with your LinkedIn profile, is to focus on adding value. Increasingly, thinly veiled promotion posts will be punished on LinkedIn, while adding value — helping others in your network and groups to do their jobs more effectively — will be rewarded.

Steve Rayson

Steve Rayson (@steverayson), Co-Director of Buzzsumo

I find LinkedIn is a great place to build relationships. My tip is to share content from people you respect and make a point of commenting on their posts. It is good relationship building, but I also really enjoy the debate and learn a lot this way. LinkedIn groups also have great potential for discussion but in my view, they work best as small private communities. There is little engagement in many large groups.

In terms of content, I find my LinkedIn audience is very interested in industry news, trends and current issues. In every industry there are points of debate or controversy that generate a lot of engagement. Thus I try to keep many of my posts focused on these issues. Overall I find my posts appear to have greater visibility on LinkedIn. I may have a smaller audience, but I get a lot more engagement on LinkedIn than on other networks.

Steve Slaunwhite

Steve Slaunwhite (@steveslaunwhite), Founder of Copywriting Training Center

My favorite way is posting strategically written, highly targeted articles. It’s competitive (there are thousands of articles posted on LinkedIn each day), but pays off big when done right.

An article on LinkedIn can get read by dozens, perhaps hundreds, of new prospects — some of whom will subsequently visit your profile or website. In addition, a well-crafted, optimized article can be repurposed in numerous ways: email newsletter, blog post, printed piece (as a handout), part of an ebook, etc. It’s a winning strategy no matter how you look at it.

Want to read insider tips and actionable strategies I only publish in my newsletter? Sign up for my newsletter today

5 Branding Tips for Building Your Biz: The Chicken & Egg Strategy

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Your brand and audience are inextricably linked.

Your brand and audience are inextricably linked.

by Tracy Mallette

Your audience — meaning your combined readers, as well as potential and current customers — and your brand are inseparably linked.

Your audience builds your brand and your brand builds your audience.

Like the chicken and egg, it can be hard to know which came first – and which should come first when building your business.

The truth is: in the brand or audience question, neither comes first. They both feed each other.

The following five brand-building tips can also be used as five consecutive steps to building your audience.

1. Tell Your Story and Define Your Culture

Share Your Brand Story

Every brand has a story. What’s yours?

Why did you start your business? What led you on the quest to create your business? Was something missing in your life that you couldn’t find an existing solution for?

Chances are that’s the same problem your audience is having.

Help them relate to you and your brand by sharing your story with them.

Write up your story without your editor’s hat, then spruce it up with editing, and create a blog post or an “About” page that shares the story with your readers.

As I type this, my cat’s freaking out over a thunderstorm, and it reminds me that I should get her a ThunderShirt – a vest invented to help pets stay calm during storms.

It also reminds me of the ThunderShirt About page, which tells the story of the company’s founder Phil Blizzard and his dog Dosi. Dosi’s thunderstorm stress led Phil to invent the ThunderShirt.

Other pet owners can relate to that story and will likely trust his solution will probably work for their pet, as well.

Define Your Culture

Along with sharing your brand story, you should define your company culture.

Tell your audience exactly who you are, who you aren’t and what you stand for. Let them know what they can expect from your site.

The Bloggess does this really well. She has built an audience that loves her style and offers a warning to others: “If you are easily offended, you’re in the wrong place.” Her tagline is “Like Mother Teresa, only better.” You like her or you don’t. You’re a member of her tribe or you’re not. You fit in or you don’t. There’s no wondering if the site’s right for you.

Key Takeaway: Your story combined with your company culture will help build your true audience. Your audience will love you because you “get” them. You know what they’re going through and you share their beliefs and ideals.

2. Tell Your Audience How You Can Help Them

Spell Out the Benefits of Your Product or Service

If you’ve crafted your perfect story explaining how you’ve solved a problem with a solution that fills a need in the market, you expect your audience to realize that it’ll work for them, too.

Well, that’d be great if they just got the point and leapt over to your purchase page immediately. And some precious customers actually do that.

But you can’t assume they will.

Always spell out the benefits of your product or service to potential customers – even if you’ve explained all of the glorious ways your solution helped you in your brand story.

Specify Your Competitive Advantages

Not only should you list all of the benefits of your offer, but you should also detail the benefits of going with you over the competition.

If you’ve defined your culture, you can (and should) personalize your benefits and competitive advantages.

For example, there are a lot of copywriters out there. Why should someone choose your copywriting business over another?

If you’re Pam Foster, the answer is simple. She’s the pet copywriter – as in, she writes exclusively about pets; you don’t get to keep her. (Although that’d be cool. I’m sure there’s some copywriter out there who’s offering themselves up as your pet. Now that’s a unique audience!)

Anyone in the pet industry who’s looking for a copywriter and is overwhelmed with where to begin, can type “pet copywriter” into Google, and BAM, there’s Pam’s website in first place.

Key Takeaway: Spelling out the benefits of your product or service, along with specifying your competitive advantages, further defines your audience and endears them to you. Not only does your company “get” them personally, but it also understands what they’re going through and how it can help them solve their problems.

3. Make Them Heroes

This goes along with the benefits you’ve highlighted via tip 2.

Don’t just solve their problems. Go above and beyond by telling your audience how your product or service will help them help others – and the accolades they’ll receive from their success.

Are you on the marketing team for a company that offers same-day plumbing services? Let your reader know that by hiring your company, your customer not only solved his/her leaky-kitchen-sink problem but became a hero to their family.

Can you just hear their spouse now? “Wait, we just discovered the kitchen sink’s leaking this morning and it’s already fixed? I thought we were gonna have to wash our dishes in the bathroom sink for a week! Whew, such a relief.”

Heather does this really well with her B2B SEO copywriting certification page. She opens with: “Over 69% of B2B marketers don’t have time to produce SEO content. Now you can help …”

She lets you know that you can be the hero to all of these crazy-busy B2B marketers – and that there’s a huge market for B2B content creation services.

Key Takeaway: Making your audience the heroes gives them a bonus. Your company solves their problem AND lets them feel extra good about helping others. When your audience feels that good about your product or service, they’ll come back for more and they’ll bring friends, which is an audience-building bonus for you, too!

4. Personalize Communication with Your Audience

This goes beyond just autofilling your subscribers’ first names in email messages.

When you really know your audience, you can put extra care and attention into communicating with them.

Heather creates and sends an email to all of her SEO Copywriting Certification graduates. In this email, she actually includes job opportunities, which I’ve never seen someone do in a newsletter before.

She knows that a lot of her certification grads are looking for freelance writing opportunities. She also knows that because they’ve taken her course, she can vouch for their skills to her business connections. She provides personalized value for her audience while also building trust and gratitude.

When you give your audience something extra, they want to give back to you.

Key Takeaway: Personalizing communication with your audience lets them know that you care about their success and happiness. They’re not just a sale to you. This will pay off for your brand through customer loyalty, repeat sales and brand evangelism.

5. Foster Your Community

When you build a brand, you’re building a community.

You’re like Irving Bacon in The Marriage License episode of I Love Lucy: You’re the mayor, the hotel owner, you run the gas station and the fire department, among other duties in your small town. (See 13:32 in the episode to get the idea.)

Here are some ways to build your audience and brand through nurturing your own online community.

  • Facilitate discussions with your community by starting a forum or LinkedIn group. Copyblogger offers a paid membership group with an online marketing forum called Authority.
  • Educate your community with a blog and content offers. Marketing automation platform HubSpot offers a marketing academy, a marketing library, an inbound marketing conference, a marketing blog, a sales blog, certifications and more to educate its audience.
  • Entertain your community through social media. Porch, a network connecting homeowners to home-service professionals, offers design-inspiration eye candy on its Pinterest page.

Here’s what Corey Eridon, managing editor of HubSpot’s blogs, had to say about its growth through audience education:

HubSpot’s cofounder Dharmesh Shah started blogging before there was even a piece of software to sell – educating the community about business, marketing and tech. Now, almost a decade later, HubSpot’s educational marketing blog has become almost inseparable from the HubSpot brand. While we’ve started to write about other subject matter over the years, what keeps people coming back to the blog is the marketing how-to articles – the pieces that answer marketers’ most fundamental questions about how to do their job every day. Those articles are how people discover HubSpot, and then rediscover it over and over as they grow in their marketing careers.

Key Takeaway: Become like a parent to your own online community by helping your audience learn and grow. Interact with, educate and entertain them. Encourage them when they’re feeling down or stressed. Offer a little tough love when necessary. Love them and they will love you back. This is the real community that comprises your brand.

Build Your Brand, Build Your Audience and Help Each Other Thrive

By defining your business story and culture, you attract and hold the interest of your audience.

Take that further a few steps further by telling that audience how you can help them, even making them heroes, and you can convert that audience into fiercely loyal customers who’ll share your brand with others.

From there, you take it over the top with personalized communication and building a warm and fuzzy community for your now tribe, and they will pay you back as brand evangelists, who can’t stop gushing about you on social media.

This cycle feeds itself as your brand gets stronger and your audience grows.

Enjoy it!

What do you think? What other brand-building techniques have been successful in also building your audience? Let’s discuss in the comments below!

Connect with Tracy on Twitter and LinkedIn.

Photo credit to ©Raising

Going Beyond Shareable Content with BuzzSumo’s Steve Rayson

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children-sharing-milkshakeToday we’re happy to share our interview with BuzzSumo’s Steve Rayson. As BuzzSumo is a relatively new company, we asked Steve to talk a bit about its founding before answering the seven specific questions we had for him. You’ll want to be sure to read his intriguing take on the future of social sharing. Enjoy!

When was BuzzSumo founded?

The first version of the free product was created in 2013 by James Blackwell and Henley Wing. This tool allowed people to search for the most shared content published over the past 6 months.

At the time they were employed and developing the product in their spare time. I was so impressed by the tool that I approached James and Henley about developing a paid product, creating a company and working on the product full-time.

We first met face to face in December 2013, where I agreed to invest to allow James and Henley to work full-time on developing BuzzSumo Pro as a paid product.

We established BuzzSumo as a company in March 2014, with the three of us as directors. The first paid product, BuzzSumo Pro, was launched in September 2014. The paid version includes content alerts, reports and influencer analysis. We have continued to add to the product, including our latest trending features.

What was the inspiration for its creation?

In essence it was about searching for content that was resonating with people. Google is great, but it is based on authority sites. Thus if you search for, say, e-learning, it will start with Wikipedia. We were interested in the content that was resonating, e.g., what was the most shared content during this week or that month.

We were also interested in how content gets amplified, meaning who shares and links to the content and why? Our tool will show who shared an article and who linked to it so you can understand how it is being amplified. I think promotion is a much neglected area — people should spend as much or more time on promoting content as researching and creating it.

We are a small team so we tend to cover lots of bases. I tend to focus on marketing and strategic development, and relationships with partners. We have recently done joint webinars with Cana, Hubspot, Uberflip and Wordstream. On any given day I can be doing anything from researching new feature ideas and talking to customers about what would be helpful to them, to writing articles and answering support queries.

Any milestones in BuzzSumo’s growth that you’d like to share?

We recently passed 100,000 subscribers to our free product and more importantly 1,000 paying customers.

The key to any successful SaaS (software as a service) product is minimizing churn, which is the turnover of paying customers. Thus you want to make sure you have a product that provides value and that people use as part of their daily work.

You need to track things like active daily users and your ongoing churn rate, as well as your monthly growth in revenues and users.

It is important to focus on customer service as you grow and help your customers to get the most out of the tool. They are also your greatest asset in that they can help you identify features that will be really valuable to your audience.

BuzzSumo was once described as a “fusion of human intelligence and digital intelligence”. That seems to be a good descriptor – can you talk a little about that?

I am not sure where that came from but I understand the sentiment. It is difficult to define “good content” but we can define content that is resonating with audiences as we can see people share it and link to it. We can draw insights from this data.

Thus we can see that posts with images get more shares than posts without, that infographics are well shared in some areas, that list posts get more shares than other content formats, that quizzes get well shared, etc. We can then improve our odds of producing content that resonates by understanding this data.

We have found that the best content formats depend a lot on the topic and the audience. It is important to research what works with your audience.

Tracking content trends is also important. A BuzzSumo top content search will show you the most shared content in the last month or last 24 hours so you can see what is resonating. The BuzzSumo trending section will show you today’s most shared content for any topic, providing real time insights into the content that is engaging your audience.

We are fundamentally about helping people create better content: content that resonates and gets shared. We hopefully do that by providing insights through data such as what is working in your area or for your competitors.

Many companies push out large volumes of content to “please Google.” How can big data streamline a company’s content marketing efforts and gain better results?

I think you need to start with content research and produce a content plan. I think one of the most important aspects of content marketing is being consistent. You need to consistently produce content as the benefits accrue over time. You need a schedule, whatever that is — e.g. one blog post a week — and you need to stick to it.

Data helps you to focus on creating content that works, and getting a balance of content to support the various stages of the sales funnel. Here are some examples below:






What matters as much as the content itself is distribution and promotion, which we come to below.

Some experts believe that it’s better to write one really good piece of content a month (that’s properly promoted,) than multiple pieces of content with little or no promotion strategy. Have you seen data that supports this?

All content should be “good” and it can be better to produce one really good, well-researched article than four poor pieces of content. The key is that you are producing something of value to your audience. If you have limited resources you need to be realistic about what you can produce.

Sites like the Harvard Business Review produce good content but it doesn’t mean they only publish one blog post a week. In fact they average 50 blog posts a week. They do this through guest authors. Guest authors and curation are one way you can seek to increase the volume of content.

The key is that you promote your content. It doesn’t matter how good your content is, people will simply not find it if you don’t promote it. My view is that you need to spend as much time, if not more, promoting and amplifying content as creating it.

You need to think about this before you write your post. For example, can you involve influencers in the research or interview them? Be clear how you are going to promote the post – which social channels, how many people will share it for you, which forums are you going to submit your content to, what paid promotion you will use, etc.

From your research, how does the underlying emotion of a blog post impact its shareability? What can this mean for, say, B2B content that’s typically considered “boring?” Is there an opportunity there?

Emotion can help improve shareability. Last year we analyzed the top 10,000 most shared articles across the web, and mapped each one to an emotion, such as joy, sadness, anger, amusement, laughter, etc. Here is how the breakdown of how the emotions looked:







However, I don’t think you need to focus on emotion to get good shareability. In B2B, people are time pressed and want to do their job better and faster. Thus if you can produce content that is helpful, people will value it and share it.

So you can identify the key questions people are asking and produce good answers. The aim really is to be the best answer to the question. The top ten thousand “how to” posts this year were shared more than 19,000 times on average.

You can also experiment with list posts and picture lists. List posts provide a promise, such as “5 steps to improve your landing page”.

Posts that are well structured and skimmable also do well. Below is a good example. This post has clear numbered steps, links to further resources, good use of images to explain points, and top tips to make the post actionable.










Images work well because we process images much faster than text and they help us to skim articles faster. They also work well if you are taking someone through a process, telling a story or making comparisons. One post format I think will continue to do well is a picture list post, i.e., a curated series of images.

You conducted an interesting interview with SEMrush where you outlined how BuzzSumo and SEMrush go hand-in-hand for competitive intelligence efforts. Are there other tools you’d recommend for writers?

I use tools like BuzzSumo and Feedly to keep on top of new content and to generate content ideas.

On BuzzSumo, I use top content searches to find new content ideas, but what works better for me personally is setting up content alerts and custom trending feeds. I then turn each of these into RSS feeds that I pull into Feedly. I then get a constant stream of posts on specific topics such as data driven marketing.

For trending content, I will also use Hashtagify to see related trending hashtags.

Many smaller companies are direct competitors of large brands with big followings. What are some competitive intelligence steps their writers could take that could build authority faster and increase their content’s shareability?

There has never been a better time for small companies. They can move faster than larger brands and can achieve reach through web publishing combined with promotion and influencer marketing. They can really punch way above their weight.

Smaller companies can also jump on trends much faster and engage in relevant discussions.

They can build a personal voice, as well. I feel social is very much about people. I rarely follow someone unless they have a face; I don’t like to follow logos. When you think about whose articles you want to read on the web it is normally a person not a corporation.

If you peer into your crystal ball — where do you think social sharing is headed?

I think it is interesting that more people discover content now via social than via search. Social overtook search for the first time last year — in fact the volume of Google searches fell last year for the first time. A recent research project published by the American Press Institute found that young people get most of their news from social channels.

Social media’s role as a content discovery platform is only just beginning. I think people will become more sophisticated in how they build personal learning networks using social media and how they mine social data for trends.












Connect with Steve on Twitter and LinkedIn

SEO content marketing roundup, week ending September 25th

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Google's move to 100% data encryption headlines this week's online marketing news.In this week’s latest and greatest online marketing news, Google’s move towards eclipsing all keyword data (except for its PPC advertisers) grabs the headlines.

Other highlights include mobile marketing, visual and video content marketing, the question of the importance of content quality, YouTube’s introduction of a new (Google+ – driven) commenting system, and Pinterest’s new rich pins for articles.

On a personal note, I’ll be handing the SEO Content Marketing Roundup reins over to the most capable hands of Tracy Mallette, the new blog editor for SEO Copywriting. It’s been a great ride and a privilege to have served up the “latest and greatest” online marketing news to you all for the past few years. You’re the ones that have built it up from a handful of links to its present format. Thank you for making the roundup what it is today! I know Tracy will take up the roundup gauntlet with integrity, style, and class.

Now, enjoy this week’s picks!

Content Marketing

eMarketer reports that U.S. mobile online time surpasses desktop with “How Digital Time Spent Breaks Down by Device, Gender, Content Area.”

John Anyasor posts “20 Mobile Experts for Your Marketing Needs” at UpCity.

KISSmetrics posts an “Infographic: Email Marketing is Changing – The Rise of Mobile and Triggered Emails.”

Lee Odden posts “Content Marketing World 2013 Wrap-Up – TopRank Style” at TopRank.

Pawan Deshpande discusses “Content Curation: 6 Strategies to Add Value With Your Own Commentary” at Content Marketing Institute.

Rebecca Toth discusses “Content Quality vs. Quantity: Is There a Clear Winner?” at CMS Wire.

Reporting on a Hacker News thread, Barry Schwartz reports “Google: Higher Quality Content Might Not Be More Useful Content” at Search Engine Roundtable.

Carla Rover interview Bing’s Duane Forrester with “The Evangelists: Bing on Content” at eMarketing Association.

Neicole Crepeau posts “How to Create Living Content to Boost Brand Reputation and Visibility” at Convince & Convert.

Michael Brito posts “Extra Gum: A Lesson in Effective Brand Storytelling But…” at Newsroom CMO.

Jeff Bullas discusses “How Reviews Your Online Reputation” at his blog.

Citing a new survey by Skyword, Amy Gesenhues reports “46% Of Marketers Have Content Marketing Strategy, Only 25% Track Social Media Results” at Marketing Land.

Courtney Ramirez discusses “Adapting to visual content: 3 musts for the SEO copywriter” at SEO Copywriting.

Shanna Mallon posts “Visual Content: How Starbucks Uses Instagram” at Spin Sucks.

Corey Eridon reports “Pinterest Announces Rich Pins for Articles” at HubSpot.

Brafton Editorial reports “Most outsourced content? Videos and graphics [stats].”

Thibaut Dehem posts “The Ultimate Go-To Guide to Choosing Your Video Format and Design Style” at ReelSEO.

David Moth shares “Six creative examples of product videos to inspire your own efforts” at Econsultancy.

Heather Lloyd-Martin posts “Does your SEO copy leverage the rule of three?” at SEO Copywriting.

Laura Crest discusses “The Resurrection of Content Mills in the Post-Panda Era” at Top Shelf Copy.

Seth Godin continues his Q & A series with “Poke the Box vs. meh” at his blog.


(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).


SEO & Search

Danny Sullivan reports “Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks” at Search Engine Land.

In a special Whiteboard Tuesday presentation, Rand Fishkin addresses “When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do?” at Moz.

Thom Craver posts “Not Provided is Not the End of the World” at his blog.

Josh Patrice posts “A Day in the Life or: How I Learned to Stop Worrying and Love (not provided)” at Portent.

Rudd Hein posts “What Google’s Keyword Data Grab Means – And Five Ways Around It” at Search Engine People.

Michelle Noonan posts “Not Provided Keywords – SEO Reporting Without Keyword Data” at SEER Interactive.

Graham Charlton posts “Google’s keyword data apocalypse: the experts’ view” at Econsultancy.

Daniel Burstein posts the latest MarketingSherpa research chart on “How dependent are your fellow marketers on organic search?”

David Harry discusses “How Search Engines Rank Web Pages” at Search Engine Watch.

Eric Enge discusses “Direct Measurement of Google Plus Impact on Search Rankings” at the Stone Temple Blog.

Bill Hartzer posts “Do Google +1s and Shares Help Search Engine Rankings?” at his site.

Stoney deGeyter discusses “4 Ways To Avoid An SEO Disaster Of Monumental Proportions” at Search Engine Land.

Barry Schwartz reports “Google: Don’t Pay The Link Mobster For Link Removals, Just Disavow Them” at Search Engine Roundtable.

John Doherty posts “Building Your Marketing Funnel with Google Analytics” at Moz.

Jennifer Slegg posts “Google Trends Adds Trending Charts, 30 Days of Hot Searches” at Search Engine Watch.

Moz’s Dr. Peter J. Meyers and Denis Pinsky co-author “Deep Dive Into In-Depth Articles – Google’s Ultimate Evergreen” at Forbes.

Richard Kirk posts “Mobile & Table Click Curves Confirm: Your Site is Either Page 1 or Nowhere” at Search Engine Watch.

Greg Sterling reports “Study: 61 Percent of Mobile Callers Ready To Convert” at Search Engine Land.

Mark Traphagen posts “Google Authorship Troubleshooting: Article Attributed to Wrong Author” at Moz.

The team of Level 343 discusses building authority and relevance with “Effective Keyword List” at Level 343.

Eric Covino discusses “How To Think About Your Next SEO Project” at SEO Book.

Jayson DeMers discusses “How to Integrate Social Media With Your SEO Campaign” at The Huffington Post.

Brian Massey posts “Is Your Site Foreign To Visitors? How To Present A Tourist-Friendly Experience” at Marketing Land.

Greg Sterling reports “Study: Google Reviews Determine Local Carousel Rankings” at Search Engine Land.


  • SMX East 2013 returns to New York City, October 1st thru the 3rd.
  • PubCon Las Vegas 2013 is on for October 22nd thru the 25thEarly bird savings of $400 thru October 20th!


Social Media Marketing

Frederic Lardinois reports “YouTube Announces A New Commenting System, Powered By Google+, With Threaded, Ranked And Private Conversations” at TechCrunch.

Nicolette Beard posts “How Does B2B Marketing Work on Google Plus? 4 Top B2B Tech Company Examples” at TopRank.

Chris Taylor discusses “Why Google Plus Is The One to Watch” at Social Media Today.

Venu Satuluri reports Twitter recommends accounts and tweets in notifications based on @MagicRecs algorithms with “Stay in the know” at Twitter Blogs.

Belle Beth Cooper discusses “The surprising history of Twitter’s hashtag and 4 ways to get the most out of them” at The Buffer Blog.

Ritika Puri posts “Content Rescues Brands From The Edge Of Disaster” at The Content Strategist.

Sara Lingafelter posts “Are Social Fails Good Business?” at Portent.

Gini Dietrich discusses “Social Media Policy: When Are Your Own Opinions Not Okay?” at Spin Sucks.

Kim Lachance Shandrow posts “10 Questions to Ask When Creating a Social-Media Marketing Plan” at Entrepreneur.

Jay Baer interviews Flip the Funnel author Joseph Jaffe via podcast with “The Magic of Ignorance: Knowing What You Don’t Know” at Convince & Convert.

Danny Brown discusses “Why MyPeerIndex is a Major Step Forward for Social Scoring.”

Raymond Morin posts “Social Media Influencers or Ambassadors? How to Identify Them” at Maximize Social Business.

Carla Marshall posts “Exlusive: Dailymotion Launches Matchbox Curation Tool For Publishers” at ReelSEO.

Lee Odden shares his presentation on “How to Integrate Search, Social Media & Content Marketing” at via TopRank on SlideShare.


(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

photo thanks to thierry ehrmann (Abode of Chaos)

Sale! Save 25% on the SEO Copywriting Certification training through September 30th with code SEPTEMBER


SEO content marketing roundup, week ending September 18th

Last Updated on

This week's online news features mobile, video, site design, and Twitter.In this week’s latest and greatest online marketing news, content marketers discuss mobile, video and email marketing; SEO and search pros discuss design features affecting SEO, recovering from Google slaps, correlation studies, as well as link building and analytics; meanwhile, the social media community discusses Twitter, Facebook’s video ad plans, blogging, and meaningful marketing metrics.

Enjoy this week’s picks!

Content Marketing

David Cohen discusses “How to Perform an Opportunity Analysis to Avoid Sloppy Marketing Strategies” at SEER Interactive.

MarketingSherpa’s weekly research chart features “Tactics that are seeing a budget increase (and decrease)” in 2014.

Jon Ball details “A 3-step outreach strategy for (new) SEO content creators” at SEO Copywriting.

Virginia Nussey posts “Engagement Objects Idea Generator for Content Marketing” at Bruce Clay, Inc..

Marcus Sheridan discusses “Why Nothing Great Happens with Content Marketing at Less than 10 Hours Per Week” at The Sales Lion.

Mike Tekula posts “Your Brand Must Stand For Something: Vision and Values in Content Marketing” at distilled.

Harry Gardiner discusses “The Evolution Of Language And What It Means For Content Marketing” at Koozai.

Wissam Dandan discusses “Mapping Content to the Buying Cycle” at LEBSEO DESIGN.

Adria Saracino posts “Build a Better Buyer Persona: 5 Creative Data Sourcing Ideas” at Content Marketing Institute.

Ken Lyons discusses “How to Increase the Profitability of Your Content” at Search Engine Watch.

Reporting from Content Marketing World, Katie Bresnahan posts “Content 20/20 – Jonathan Mildenhall on Coco Cola’s Content Strategy” at TopRank.

Mike Huber posts a video Q & A on “What Strategy is Best: More Links or More Content?” at Vertical Measures.

Michael Weissman discusses “Why Brand Managers Fail (and How to Get Back in the Driving Seat)” at Danny Brown’s blog.

Kerry O’Shea Gorgone posts her podcast interview, “Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts” at MarketingProfs.

Andy Crestodina and Gini Dietrich co-author “The ABCs of Marketing Jargon” at Spin Sucks.

Amy C. Teeple discusses website content with “Move past the hype” at SEO Copywriting.

Lara Albert discusses “4 Ways Analytics Are Changing Mobile Customer Engagement” at Target Marketing.

Meghan Keaney Anderson discusses “What Mobile Buyers Are REALLY Doing on Your Website” at HubSpot.

Citing Ooyala’s latest 2013 Q2 Global Video Index report, Carla Marshall posts “Online Video Consumption Continues To Grow: Mobile, Table Use Booms” at ReelSEO.

Jake Larsen posts “The Truth About Viral Videos That Nobody’s Talking About” at iMedia Connection.

Reporting from SES San Francisco, Megan Demarais posts “Atone For Your Email Sins: 11 Quick Tips To Edify & Enlighten…” at aimClear.

Nicolette Beard discusses “How to Use Email Marketing to Engage & Convert Customers” at TopRank.

Jon Miller posts “Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability” at Marketo.

Nathaniel Mott posts “Chat’s influence on email extends to the desktop with Unibox” at PandoDaily.

Chris Kilbourn posts “38 Ways Ecommerce Sites can Grab the Upcoming Holidays by the Horns” at KISSmetrics.

Seth Godin continues his Q & A series with “Linchpin: Will they miss you?” at his blog.


(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).


SEO & Search

Barbara Starr discusses “10 Reasons Why Search Is In Vogue: Hot Trends In Semantic Search” at Search Engine Land.

Reporting from SES San Francisco, Jessica Lee posts “Recovering from Penalties, Penguin, and Panda” at Search Engine Watch.

Barry Schwartz posts “Google’s Matt Cutts On What To Do If Your Site Was Hit By Panda” at Search Engine Land.

Mark Ballard posts “Google Query Data Disappearing at an Unprecedented Rate, a Breakdown” at RKG Blog.

Jill Whalen discusses “How Your Site Architecture and Website Navigation Affect SEO” at High Rankings.

Andreas Pouros discusses “Infinite scroll: its impact on SEO and how to fix it” at Econsultancy.

Heather Lloyd-Martin posts “Your home page isn’t the (only) problem” at SEO Copywriting.

Eric Enge posts “Study Shows No Clear Evidence That Google+ Drives Ranking” at Search Engine Land.

Barry Adams posts “SEO Correlation Studies: Are We Looking At Them Wrong?” at State of Search.

Jason Acidre shares “12 Scalable Link-Building Tactics” at Moz.

Barry Schwartz reports “Google: Unlinked URLs Are A Source For Indexing New Content” at Search Engine Land.

Eric Ward posts “Is Google Putting Less Emphasis on Links as Part of Their Algorithm?” at Search Engine Watch.

Julie Joyce posts “When Looking For Links, How Can You Predict A Site’s Future?” at Search Engine Land.

Scott Brinker discusses “Marketing Metrics & Quantum Physics” at Marketing Land.

Katie Elizabeth posts “Busted: Six SEO Myths and Why You Shouldn’t Believe Them” at Level 343.

Kristi Hines discusses “How Google Analytics Dashboards Can Make Your Life Easier” at KISSmetrics.

Robert Miller posts “Google Just Upped the Digital Analytics Ante, Yet Again” at ClickZ.

Rob Walling discusses “7 Critical Questions For Analyzing SEO Keywords” at Raventools.

John Jantsch shares “8 Alternatives to Google Keyword Tool” at Duct Tape Marketing.

Citing Searchmetrics rankings report, Ayaz Nanji posts an infographic on “Search Ranking Factors 2013: What Does Google Look For?” at MarketingProfs.

Marlene Oliveira interviews Heather Lloyd-Martin with “SEO copywriting for nonprofits…” at Nonprofit MarCommunity.

Taylor Corrado discusses “6 Flaws Your Nonprofit’s Mobile Website Should Never Have” at HubSpot.

Peter DaVanzo discusses “Design Thinking For SEO” at SEO Book.

Kara Pernice posts “Designing Effective Carousels: Create a Fanciful Amusement, Not a House of Horrors” at Jakob Nielsen’s Alertbox.

Greg Sterling reports “Bing Gains New Logo, UI, Page Zero Links, Snapshot & Pole Position Answers” at Search Engine Land.

David Mihm posts “The 2013 Local Search Ecosystems (and a GetListed Upgrade) at Moz.

Barry Schwartz reports “Google AdWords Conversion Import Tracks Offline Sales” at Search Engine Roundtable.

Dimitri Konchin shares “Some Highly Important Information To Read Before Your PPC Campaign!” at Viral Mom.


  • SMX East 2013 returns to New York City, October 1st thru the 3rd.
  • PubCon Las Vegas 2013 is on for October 22nd thru the 25thEarly bird savings of $400 thru October 20th!


Social Media Marketing

Brian Solis posts “Twitter Files for IPO – What it means for users, investors, and social media.”

Matt McGee reports “Facebook Tests Auto-Play News Feed Videos, But Advertisers Have To Wait” at Marketing Land.

Bill Drolet posts “Will Video Ads Sink Facebook? Social Media Giant Faces User Backlash” at ReelSEO.

“Facebook Ad Changes” headlines Social Media Examiner’s weekly news.

Alex Kantrowitz reports “FTC Sets Sights on Native Advertising, But Outcome Unclear” at Ad Age.

Sarah Kessler discusses “4 Persuasion Tricks Facebook Uses To Keep You From Quitting” at Fast Company.

Scott Ayres discusses “5 Reasons Why Your Facebook Page for Business Needs Help” at Maximize Social Business.

Kristi Hines posts “32 Experts Share Their Best Blog Post Promotion Tips” at Kikolani.

Josh McCoy posts “To Blog, or Not to Blog” at Search Engine Watch.

Stephanie Sammons discusses “How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results” at Social Media Examiner.

Jay Baer shares “7 Lessons From the Front Lines of the Social and Content Convergence” at Convince & Convert.

Gabriella Sannino discusses Twitter for international marketers with “How To Use Twitter in Social Media” at Level 343.

Jeff Bullas shares “10 Smart Tips for Creating, Marketing and Sharing Content on Twitter” at his blog

Ian Cleary shares “45 Social Media Tools and Tips to Improve Your Marketing” at Social Media Examiner.

Tom Pick discusses “Five Marketing Metrics that are Definitely NOT Worthless” at Webbiquity.

Stephen Monaco discusses “How to Draw Meaningful Conclusions from Social Media Metrics” at Convince & Convert.

Belle Beth Cooper posts “The 7 Biggest, Counterintuitive Social Media Mistakes You May be Making” at The Buffer Blog.

Steve Young shares “5 Clever Ways to Get Customer Reviews That Convert” at Crazy Egg.

Blake Jonathan Boldt posts “If you don’t establish your online reputation, who will?” at Trackur.


(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

photo thanks to Seattle Municipal Archives

Sale! Save 25% on the SEO Copywriting Certification training through September 30th with code SEPTEMBER

SEO content marketing roundup, week ending September 11th

Last Updated on

Branding, dark search, shrinking organic traffic and G+ authorship highlight this week's newsIn this week’s latest and greatest online marketing news, content marketers discuss branding and analytics for bloggers and publishers, SEO and search pros discuss dark search, strategy, and shrinking organic traffic, while social media marketers discuss searchable Twitter history, G+ embeds and automatic authorship.

Enjoy this week’s picks!

Content Marketing

Reporting from Content Marketing World, Mikal E. Belicove reports “Content Marketing Study Suggests Most Content Marketing Doesn’t Work” at Forbes.

Mitch Joel posts “What Keeps The Chief Marketing Officer Awake At Night? – Part 1” at Six Pixels of Separation.

Olivia Rose posts “Changes in Marketing Focus Require Revised Strategies” at Level 343.

Bill Faeth posts “What Exactly Does Google Consider High Quality Marketing Content?” at HubSpot.

iMediaConnection posts its “iMedia 25 -2013, Brands Redefining Content Marketing.”

Debbie Williams and Dechay Watts co-author “How Branded Content Can Make An Emotional Connection” at Content Marketing Institute.

Gini Dietrich posts “The Branding Marathon: How to Use the Web to Grow Your Business” at Spin Sucks.

Srinivas Rao shares “5 Keys to Building an Addictive Personal Brand” at Search Engine Journal.

Marc Simony discusses “The Successful Brand Steward” at Social Media Today.

Ben Elowitz posts “Brands Should Stop Trying to Be Publishers” at Ad Age.

Michelle Atagana posts “Publishers should focus on original content over reblogged news: TNW founder” at memeburn.

Chloe Della Costa discusses “The future of brands as content creators” at iMedia Connection.

Nicolette Beard shares “How to Use Crowdsourcing for Content Marketing Inspiration” at TopRank.

Discussing B2Bs, Courtney Ramirez posts “How Are Companies Actually Using Content Marketing” at Endurance Marketing.

Elisa Gabbert posts “Content Marketing for E-Commerce: 3 Great Examples” at WordStream.

Heidi Cohen discusses “The Future of Content Marketing” at her blog.

Danny Brown discusses “How To Use Google Analytics To Create Killer Content” at OPEN Forum.

Rebecca Bridge shares “The Big Content Real-Time Dashboard Template” at Portent.

Graham Charlton posts “10 useful custom Google Analytics reports and dashboards for publishers” at Econsultancy.

Amy Teeple posts “Bored? Here’s how you can spice up your SEO content” at SEO Copywriting.

Andrew Davis posts “How to Win at Content by Targeting a Niche” at Convince & Convert.

Seth Godin continues his Q & A series with “All Marketers… and the challenge of telling the right story” at his blog.

Demian Farnworth discusses “The 5 Stages of Writing Irresistible Landing Page Copy” at Copyblogger.

Oli Gardner shares “666 Fresh Conversion Rate Optimization Tips…” that he personally read and curated at Unbounce.


(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).


SEO & Search

Danny Sullivan discusses “Google’s Plan To Withhold Search Data & Create New Advertisers” at Search Engine Land.

Jennifer Slegg posts “Thin Content With Little or No Added Value Manual Action: Google on How to Fix It” at Search Engine Watch.

Citing a recent Google Webmaster Help (Matt Cutts’) video, Barry Schwartz posts “Google’s Matt Cutts: Nofollow Links Won’t Hurt You Unless You Are Spamming At A Huge Scale” at Search Engine Land.

Bruce Clay shares his “…Knowledge Graph SEO Strategy: 2-Part Approach” with a video post at Search Engine Journal.

Heather Lloyd-Martin posts “Yes, you do need an SEO copywriting strategy. Here’s why.” at SEO Copywriting.

Doc Sheldon posts “SEO Packages: Buyer Beware” at Search Engine Watch.

Tom Pick posts “Search Traffic Declining? You’re Not Alone (and What to Do About It)” at Webbiquity.

Ruth Burr posts “Using Google Keyword Planner (and Other Tools Instead) for Keyword Volume” at Moz.

Bill Slawski discusses “How Google May Reform Queries Based on Co-Occurrence in Query Sessions” at SEO by the Sea.

Avinash Kaushik discusses “Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!” at Occam’s Razor.

Sam McRoberts posts “The Evolution of SEO Metrics” at Search Engine Journal.

Michael Gray discusses “How to Speed Up Your WordPress Website” at Graywolf’s SEO Blog.

Rebecca Murtagh posts “It’s Time to Update the Definition of a Website” at Search Engine Watch.

Janet Driscoll Miller discusses “How to Recover When Your Content Is Stolen” at Search Engine Land.

Derek Cromwell discusses Google penalty recovery with “How Google made me despise goats & press releases in one day” at SEO Copywriting.

Eric Ward discusses “Changing Course In The New Linking World” at Search Engine Land.

Paddy Moogan discusses “Metrics that Drive High Quality Link building” at State of Search.

Paul Bruemmer interviews semantic strategist Barbara Starr with “Future SEO: String Entity Optimization” at Search Engine Land.

Michael Martinez discusses “Technical SEO Skills for 2013 and 2014” at SEO Theory.

Sourcing SearchMetric’s SEO Ranking Factors 2013 report, Brad Kuenn posts “Content Forecast: On-Page Factors for Better Rankings” at Vertical Measures.

Chris Darabi posts “How to Regain Lost Traffic with These Remarketing Strategies” at KISSmetrics.

Frank Isca discusses “How to Get More Insight Into Your Encrypted Keyword Traffic” at HubSpot.

Himanshu Sharma discusses “How to report Organic Keywords Performance in the world of ‘Not Provided’” at Web Analytics World.

Chris Liversidge posts “SEO Reporting To Shift Your Bottom Line” at Search Engine Land.

Aaron Wall interviews Jim Boykin at SEO Book.

Barry Schwartz reports “Bing Test Deep Links Within Search Box Results” at Search Engine Land.

Carla Marshall reports “Bing Video Search Gets Fancy New Features For A Better User Experience” at ReelSEO.

Daniel Burstein posts “Marketing Research Chart: Mobile search marketing tactics” at MarketingSherpa.

Sherwood Pengel discusses “Measurement in the Evolving App Environment” at comScore.

Discussing local search, Matt McGee posts “As Menu Search Expands, is MSO Far Behind?” at Small Business Search Marketing.

Jason Tabeling discusses “2 Reasons to Love the New Google AdWords Paid & Organic Report” at Search Engine Watch.



Social Media Marketing

“Searchable History of All Tweets” headlines Social Media Examiner’s weekly news.

Josh Constine reports “Your Facebook Posts, Gift-Wrapped In Identity, Will Soon Be Given To Marketers” at TechCrunch.

Reporting from TechCrunch Disrupt, Greg Finn posts “Embedded Posts & Automatic Authorship Attribution Arrive On Google+” at Marketing Land.

Merry Morud shares “Essential Tips for Facebook’s New News Feed Ad Unit” at Search Engine Watch.

Greg Sterling reports “Instagram Ads Coming, Seeks To Avoid Facebook’s Missteps” at Marketing Land.

Kristi Hines posts “Find Which Social Media Links Perform Best in Google Analytics with UTM Parameters” at KISSmetrics.

Belle Beth Cooper shares “From Ideas to Traffic results: How we run a blog with 700,000 readers per month” at The Buffer Blog.

Ann Smarty shares “3 Ways to Quickly Create Awesome Media Content to Beautify Your Blog Posts” at Search Engine People.

John Anyasor shares “Top 20 Twitter Tactics for SMBs” at UpCity.

Mark Schaefer posts “Social media and the forgotten business opportunity” at {grow}.

Justin Ellis reports “Storify sold to Livefyre in a merging of social curation tools” at Nieman Journalism Lab.

Jennifer Horowitz discusses “What You Can Do Today To Tap Into More Holiday Shopping Traffic This Year” at Level 343.

eMarketer reports “Omnichannel Is the Key for the 2013 Holiday Season.”

Donna Davis posts “A TV News Reporter’s Guide to Creating Interesting Videos Quickly” at ReelSEO.

Debbie Hemley shares “26 Tips for Using Instagram for Business” at Social Media Examiner.

John Rampton posts “Pinterest Marketing Tips: What You Can Learn From 20 Big Brands” at Entrepreneur.


(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

photo thanks to Thomas & Dianne Jones (FreeWine)

Sale! Offering a 25% discount on the SEO Copywriting Certification training through September 30th with code SEPTEMBER


SEO content marketing roundup, week ending September 4th

Last Updated on

SEO and search industry challenges headline this week's online marketing newsIn this week’s latest and greatest online marketing news, content marketers discuss website design and what constitutes “great” content, SEO and search pros opine on their profession’s greatest challenges, and social media marketers discuss community building and hashtags.

Enjoy this week’s picks!

Content Marketing

Lee Odden discusses “The Role of KPIs, Marketing Goals & Business Objectives in Online Marketing” at TopRank.

Danny Brown discusses “Why Thinking About Traffic is the Scourge of Great Content.”

Chris Atkinson posts “The Video Metrics That Matter. Hint: It’s Not Views” (video) at ReelSEO.

James Perrin posts “Have Google Made The Content Landscape Better Or Worse?” at Koozai.

Matt Gratt posts “How to Build Your Content Promotion & Link Building Opportunity List” at the BuzzStream Blog.

Kumail Hemani posts “Interview of Dana Lookadoo, An Internet Marketing Specialist!” at his blog.

Syed Balkini shares “10 Must Have WordPress Plugins of 2013 Every Blogger Should Know About” at Jeff Bullas’s Blog.

Hamish McKenzie posts “News sites are looking more like tablet apps every day, and that’s a good thing” at PandoDaily.

Kimberly Krause Berg discusses “Why Websites Don’t Work” at Internet Marketing Ninjas.

Jennifer Horowitz shares “23 Tips To Improve Your Bounce Rate” at Level 343.

Mike Volpe posts “Three Deadly Reasons Most Websites Fail” at MarketingProfs.

Roger Dooley discusses website redesign with “Don’t Redesign Your Elevator!” at Neuromarketing.

Citing a recent report by Yesmail Interactive, Ayaz Nanji posts “Mobile Email Benchmarks and Trends by Industry” at MarketingProfs.

Lee Odden posts “Content Marketing As A Useful, Meaningful Experience. Anything Else Is Just Noise” at TopRank.


(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).


SEO & Search

Barry Schwartz posts the “September 2013 Google Webmaster Report” at Search Engine Roundtable.

Danny Dover posts (“the brand-new version”) of “The Web Developer’s SEO Cheat Sheet 2.0”, available as a free download, at Moz.

Chris Crum reports “AdWords Keyword Tool Is No More, Enter Keyword Planner” at WebProNews.

Michael Martinez discusses “Basic SEO Rules Everyone Forgot” at SEO Theory.

Gianluca Fiorelli posts “SEO in the Personalization Age” at Moz.

Doc Sheldon asks SEO experts “What do you believe is the single greatest challenge facing SEOs today?” at Intrinsic Value SEO.

Trond Lyngbo discusses “6 SEO Challenges Every Business Owner & Marketer Must Contend With In 2014” at Search Engine Land.

Barry Schwartz posts “Is PageRank Finally Dead? It Seems To Be, At Least In The Google Toolbar” at Search Engine Land.

Bharati Ahuja reports “Google Wants Feedback About Small But High-Quality Websites That Could Do Better In Search Results” at WebPro Technologies.

Will Critchlow discusses “The Future of User Behavior” (Whiteboard Friday) at Moz.

Mary Bowling discusses “How to create unique SEO content for location pages” at SEO Copywriting.

John Britsios discusses “Building a Solid Index Presence by Optimizing your Crawl Budget” at AlgoHunters.

Jon Ball posts “Link Building 101: How to Conduct a Backlink Analysis” at Search Engine Watch.

Kaila Strong posts “Startup Tip: How to Attract Inbound Links to Your Site Naturally” at the Blog.

Citing a recent Matt Cutts’ (Google WebmasterHelp) video, Barry Schwartz reports “Google Gets 5,000 Reconsideration Requests Per Week” at Search Engine Land.

George Freitag shares “The Blogger Dashboard: Google Analytics for Writers” at Portent.

Eric Enge posts “Has Google’s Author Rank Arrived?” at Copyblogger.

Warren Lee discusses “SEO Ambiguity & Pattern Recognition” at Search Engine Land.



Social Media Marketing

Citing a report by Reuters, Amy Gesenhues posts “Facebook May Expand Use Of Facial Recognition To Billion+ Public User Profile Pictures” at Marketing Land.

“Facebook Allows Contests Without Apps” headlines Social Media Examiner’s weekly news.

Brian Solis posts “Will Twitter’s New Conversations Hinder or Spark Conversations?”

Annie Wallace posts “How To Engage Your Community With Hashtags?” at Social Media Revolver.

Ann Smarty discusses “Wrong Ways To Use Hashtags” at SEO Chat.

Danny Brown’s Sunday Share features Rebelmouse’s “How to Build and Showcase Your Community.”


(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)


photo thanks to|governmentlists

Sale! Now, save 25% on the SEO Copywriting Certification training through September 30th, 2013. Use coupon code SEPTEMBER

SEO content marketing roundup, week ending August 28th

Last Updated on

This week's online marketing news features discussion about the internet's future.In this week’s latest and greatest online marketing news, content marketers discuss strategy, conversions, and email marketing, SEO and search pros discuss the changing nature and the future of their industry, while the social media community discusses LinkedIn’s changes, video marketing, and social strategies for business.

Enjoy this week’s picks!

Content Marketing

Ian Lurie posts “The Humungous Guide to Content Strategy” (and in only 652 steps) at Portent.

Dani Fankhause posts “Press Releases Are Over, And Bad Tech Jargon’s Next: Q & A With Elinor Mills” at The Content Strategist.

Danny Brown discusses “Why Context Marketing Should Already Be Happening” at his blog.

Dela Quist posts “Google Is Rewriting the Rules of Email Marketing in Its War With Facebook. What Can Marketers Do?” at MarketingProfs.

Marketing Sherpa’s weekly research chart looks at “How do marketers perceive the ROI of email marketing?”

Robert Rose discusses “Why Native Advertising Is Neither” at Content Marketing Institute.

Kathryn Aragon posts “No More Guesswork: 5 Website Formats Proven to Get Results” at The Daily Egg.

Seth Godin posts “Great design = getting people to do what you want” at his blog.

It’s about sales pages’ performance with conversions with “Conversions optimization: Does your sales copy sing?” at SEO Copywriting.

In part 2 of a 4-part series, Sean Ellis posts “How to Uncover Confusion in Your Conversion Funnel” at MarketingProfs.

Andrew Lipsman shares “5 Things Every Marketer Should Know About Mobile Commerce” at comScore, Inc.

John McDermott posts “Study: Consumers More Likely to Shop On Mobile Than PCs” (“More Than a Third of Visits to Top E-Commerce Sites Come Exclusively From Mobile”) at Ad Age.

Nathan Richter posts “’Tis the Season to Get Ready for Your Busiest Time of Year” at ClickZ.

Iain Robson discusses “How to add value to your readers” at Marketing Your Farm.

Marcus Sheridan posts “HubSpot’s Huge Shift and What It Means for the Future of Inbound ‘Marketing’” at The Sales Lion.


(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).


SEO & Search

Michael Martinez discusses “How to Reboot Search Engine Optimization for 2013 and Beyond” at SEO Theory.

Ned Poulter posts “SEO in 2013: Do’s and Don’t Do’s” at State of Search.

Gabriella Sannino and Doc Sheldon talk with Bill Slawski about “The Internet, Present and Future” with a Level Headed Marketing video post at Instrinsic Value SEO.

Hit with an “unnatural links” penalty? Barry Schwartz reports “Google: Short & Basic Reconsideration Requests Won’t Do It” at Search Engine Roundtable.

Aaron Wall posts “Winning Strategies to Lose Money With Infographics” at SEO Book.

Temple Stark posts “Going in Depth to Define and Apply Co-Citation” at Vertical Measures.

Simon Penson discusses “A Great Strategy to Create In-Depth Evergreen Content” at Search Engine Watch.

Tom Anthony posts “From Keywords to Contexts: the New Query Model” at Moz.

Sean Carlos posts “Improve Search Engine Recognition in Google Universal Analytics” at Antezeta.

Peter DaVanzo discusses “The Benefits Of Thinking Like Google” (and the high-risk SEO strategy of following Google’s guidelines) at SEO Book.

Shaun Anderson asks “What Does Google Mean By A Level Playing Field?” at Hobo Internet Marketing.

Citing a study by, Matt McGee reports “Google Dwarfs Bing & Yahoo As Traffic Source For Major News Sites” at Search Engine Land.

Grant Simmons shares “Ten Tips to the Top of Google” at Search Engine Watch.

Dr. Pete Meyers posts “The Day the Knowledge Graph Exploded (+50.4%)” at Moz.

Ann Smarty discusses how Google implements nofollow links within Google Plus with “A Look into Google Plus Link Graph and Flow” at Internet Marketing Ninjas.

Gabriella Sannino discusses what SEO consultation is (and is not) with “An SEO Strategy With a Bite” at Level 343.

Courtney Ramirez discusses “Handling your copywriting client’s feedback: 5 do’s and don’ts” at SEO Copywriting.

Stephanie Lund discusses “Why You’ll Agree to Disagree with Your SEO… and That’s OK” at Portent.

Eric Enge posts “Content Curation & SEO: A Bad Match?” at Search Engine Watch.

Brafton Editorial posts “Slow sites lose ground in SERPs.”

Bill Slawski discusses “Relationships between Search Entities” at SEO by the Sea.

Kristi Hines posts “Going Beyond Standard Reporting with Google Analytics, Filters, Segments, Reports, and Dashboards” at KISSmetrics.

Carrie Hill posts “Google Analytics Email Marketing Dashboard For Beginners” at Marketing Land.

Guillaume Bouchard posts “From Keyword Strings to ‘Things’: Some New Tidbits on Google Authorship” at Search Engine Watch.

Marianne Sweeny posts “Get Out Your Hand Sanitizer: The SEO You’ve Come to Love is No More” at Portent.

Matt Southern posts “Bing Describes 7 Ways They Are Better Than Google For Image Searches” at Search Engine Journal.

Richard Marriott collects “Kick Ass Local SEO Strategies from Around the World” at Clambr.

David Mihm posts “Comparing the Google+ and Google Places Page Management Interfaces” at Moz.

Amanda Sides discusses “What the New AdWords Quality Score Updates Mean for You” at Search Marketing Sage.

Dan Friedman posts “Analyze and optimize your search footprint with the new paid & organic report” at Google’s Inside AdWords.



Social Media Marketing

eMarketer reports “Changes at LinkedIn Create New Marketing Opportunities.”

“LinkedIn Groups Get Makeover” headlines Social Media Examiner’s weekly news.

Kurt Wagner reports “Facebook Updates News Feed to Feature More ‘High Quality’ Content” at Mashable.

Nicolette Beard discusses “How Top Consumer Brands are Successfully Using Google+” at TopRank.

Chris Atkinson reports “ComScore Releases July 2013 Online Video Rankings” at ReelSEO.

Brian Solis discusses “The Seven Success Factors Of A Social Business Strategy.”

Jeff Bullas shares “10 Social Media Facts, Figures and Statistics You Need to Know” at his blog.

Tom Pick posts “What are the Best Social Networks for B2B Marketing? (Research)” at Webbiquity.

Heidi Cohen discusses “How to Achieve Social Media Acquisition Success.”

Mark Kelley posts “New Research: Do Pictures of People Increase Facebook Engagement?” at Convince & Convert.

Michael Stelzner interviews online video marketing expert Gideon Shalwick on “YouTube Success: How to Create a Successful YouTube Channel” via podcast at Social Media Examiner.

Greg Jarboe posts “Just the Facts, Ma’am, About MixBit, Instagram and Vine” at ReelSEO.

Jonathan Crossfield discusses “How Social Media Content Tools Can Work for Your Sharing Strategy” at Content Marketing Institute.

Tammy Kahn Fennell post “5 Social Productivity Hacks For The Workplace” at Maximize Social Business.


(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

image thanks to Anomalous Productions (Courtney)

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SEO content marketing roundup, week ending August 21st

Last Updated on

In this week's online marketing news, the internet becomes ever more monetized and mobile dominates.This week’s latest and greatest online marketing news finds the internet inching ever closer to complete monetization.

Content marketers discuss spending and conversion priorities, and how to accomplish more with less. The SEO and search community discusses the commercialization of the internet and Google’s monetary chokehold on the industry. Meanwhile, social media marketers note that they too have to pay to play anymore, if they’re to effectively compete.

Other highlights include a lively discussion among SEO and search professionals about the relationship between social signals (specifically Google +1 votes) and search rankings – with Matt Cutts weighing in – as well as the continued trend towards mobile dominance in content, search, and social media marketing.

And Happy 10th Birthday, SEMPO!

Enjoy this week’s picks! They’re free.

Content Marketing

Lee Odden discusses “The Future of Content on the Search and Social Web” at TopRank.

Referring to B2B marketers, Kate Maddox posts “Budgeting for 2014: Technology, content and social to be top spending areas” at BtoB.

Citing data from a BrightEdge Mobile Share report, Jessica Lee reports “Mobile Traffic Up 125% but Conversions Lag Behind Desktop” at Search Engine Watch.

It’s all about capturing and funneling web traffic for conversions with “Is your home page doing its job?” at SEO Copywriting.

Jim Sterne discusses “Conversion Optimization Prioritization” at ClickZ.

Luke Clum posts “The Dangers of Dark Patterns” at distilled.

As part of his Q & A series, Seth Godin posts “Q & A: The 14 revolutionary trends and the Meatball Sundae.”

Matt Gratt posts “Making Big Content Work – 4 Experts Weigh In” at BuzzStream.

Jakob Nielsen discusses “Mobile Intranet Design” at his Alertbox.

Joshua Steimle posts “Online Marketing: When To Outsource, When To Do It In-House” at Forbes.

Michael Freeman discusses “Enabling Partners for Online Marketing Success” at Conductor.

Citing a recent eMarketer report, BundlePost reports “Companies With A Formal Content Strategy Nearly Double.”

Heidi Cohen posts “Are You Winging Content Marketing Strategy?”

Steve Ollington shares “Online Marketing Tips for Nonprofits” at Moz.

Mike Spear posts “Did You Make an Impact? How to Tell Your Nonprofit’s Story” at HubSpot.

iMedia Editors post “4 brands that made magic with small budgets” at iMediaConnection.

Joe Lazauskas posts “What One Thing Do The Best Brand Publishers Have In Common?” at Content Strategist.

J-P De Clerck posts “Thought leadership: content marketing and management at service” at Content Marketing Experience.

Gini Dietrich posts “Content Marketing: Get New Content Without Tons of Work” at Spin Sucks.

Neil Patel discusses “How to Create Marketing Copy… Without Actually Writing” at Quick Sprout.

Jayson DeMers discusses “5 Common Content Marketing Mistakes – And How to Fix Them” at Search Engine Journal.

Ginny Soskey posts “The Go-to Guide to Creating Email Newsletters People Actually Read” at HubSpot.

Olivia Rose shares “5 Easy to Use Tools to Effectively Find and Remove Stolen Content” at KISSmetrics.

Five of Heather Lloyd-Martin’s “freelance business smarts” posts are featured with “5 essential business survival lessons for the freelance SEO content writer” at SEO Copywriting.

Brian Furey shares “Portent’s Top 10 Posts of 2013 (So Far…) at Portent.

Lee Odden shares free access to his Content Marketing World 2013 eBook with “36 Content Marketers Who Rock…”  at TopRank.

Brittan Bright discusses “Overcoming Client Objections” (Whiteboard Friday) at Moz.

Veronica Siverd posts “Unlock the Potential of Your Most Valuable Customers: Encourage Loyalty”at SweetiQ.


(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).


SEO & Search

Ian Lurie posts “Want to find new online customers? You’re gonna need new metrics” at The Hub.

Daniel Cristo posts “SEO’s: Time to Revolt Against Google?” at Search Engine Journal.

Gabriella Sannino and Doc Sheldon, as Level Headed Marketing, interview the SEO industry’s “Black Knight”, Ammon Johns, in part one of “Commercialization of the Internet” (video) at Level 343.

Ben Norman shares “3 steps to getting your in-depth articles ranked in Google search” at SEO Copywriting.

Rebecca Churt discusses “What Google’s ‘In-Depth Articles’ Algorithm Update Means For Your Content Strategy” at HubSpot.

In the first of a series on the subject, Jennifer Slegg posts “Google’s Pure Spam Manual Action: Matt Cutts on How to Fix it” at Search Engine Watch.

Cyrus Shepard posts “Amazing Correlation Between Google +1s and Higher Search Rankings’ at Moz. (Shepard updated his article, noting a Hacker News post by Matt Cutts) (below).

Citing a Hacker News post by Matt Cutts, Shaun Anderson posts a counter-argument to Shepard’s post (above) with “Matt Cutts Debunks Google Plus Votes as Important Ranking Factors” at Hobo Internet Marketing.

Barry Schwartz summarizes the Moz – Matt Cutts exchange with “Google’s Matt Cutts: Once Again, +1s Have No Direct Impact On Rankings” at Search Engine Land.

Dustin W. Stout shares his series of link-sharing experiments with “This Changes Everything: Social Signals, Your Website and Google+” at

Citing Stout’s post (above) and others, Steve Rayson posts “The Social Media Optimization (SMO) of SEO: 7 Key Steps” at Social Media Today.

Lenka Istvanova shares “18 Useful Social Media Tricks To Boost Your SEO potential” at Koozai.

Eric Enge discusses bringing distinction and value to search results themselves with “The Concept Of Sameness & Why It Should Matter” at Search Engine Land.

Michael Gray discusses “Why Simple Websites Will Always Lead to Better SEO” at Graywolf’s SEO Blog.

Kristine Schachinger reports on “5 New Website Vulnerabilities Straight from Black Hat & DEF CON” at Search Engine Watch.

Adam Connell shares “A Quick Guide To The Metrics and Quality Signals To Use When Link Prospecting” at Search Engine Journal.

In a follow-up to her post of a year ago, Julie Joyce posts “50+ More Things Every Link Builder Should Know” at Search Engine Land.

Ann Smarty posts “Types of Link Removal Requests and Where are We Heading?” at SEO Smarty.

Jennifer Van Iderstyne discusses “The 5 Stages of Google Update Grief” at Search Engine Watch.

Zach Bulygo shares “54 Google Analytics Resources – The 2013 Edition” at KISSmetrics.

Andre Alpar posts “Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison” at Search Engine Watch.

Discussing Google’s Enhanced Campaigns and Account Managers, Martin MacDonald posts “#GoogleGate – Can you Trust Google?”

Elisa Gabbert discusses “Quality Score Hacks: 3 Sneaky Ways to Increase Your Quality Score” at WordStream.

Joseph Ruiz discusses “Search Marketing – How customer reviews make a difference” at Marketing Insights.

Tom Pick shares “Nine More Expert Guides to Local SEO” at Webbiquity.



Social Media Marketing

Marty Weintraub posts “The Great 2013 Social Media Buzz Kill, & How Early Adopters Dominate” at aimClear.

eMarketer reports “Mobile Gains Greater Share of Search, Display Spending” (“More digital spend shifts to mobile, especially in search”).

“Facebook Reveals Most Users Are Mobile” headlines Social Media Examiner’s weekly news.

Greg Finn reports “Your Facebook Post’s Lifespan May Be Shorter Than You Think, 50% Of Post Reach Is Achieved In 30 Minutes” at Marketing Land.

Gini Dietrich shares “Six Tips to Run the Branding Marathon” at AllBusiness Experts.

Michael Brito posts “The Socially Empowered Employee = Brand Journalist” at Your Brand.

Ryan Harris posts “Instagram Video vs Vine Video: Which Is Better For Your Brand?” at Search Engine Journal.

John Anyasor shares “20 Successful YouTube & Vimeo Channels for Local SMBs” at UpCity.

Chris Atkinson reports “ComScore Releases July 2013 Online Video Rankings” at ReelSEO.

Rebekah Radice posts “7 Point Checklist to Dominate Your Personal Brand Using Google Plus.”

Mary C. Long posts “When It’s Time To Hire A Digital Strategist, Beware Social Charlatans” at Social Media Today.

Heidi Cohen discusses social media ratings & reviews success with “7 Ways to Wow Prospects on Social Media.”

Elliot Morrow shares “5 Cool Apps to Save You from Social Media Overload” at Jeff Bullas’s Blog.

Andrew Beaujon posts “Twitter launches new ‘related headlines’ section on [embedded] tweets” at Poynter. [added]

Anum Hussain posts “10 Brands’ Twitter Marketing You Can’t Help But Love” at HubSpot.

Belle Beth Cooper shares “10 Surprising New Twitter Stats to Help You Reach More Followers” at The Buffer Blog.

Neal Schaffer posts “Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items” at Maximize Social Business.


(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

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