Cultivating your competitive edge is the theme of this week’s latest and greatest web writing news. It’s a proverbial jungle out there, and advice on how to successfully pen and market your way through it — from content and social media marketing to SEO and search – dominates the buzz. Get your competitive edge starting with this week’s selections:
2011 is going to be the year of the tablet, from the Kindle to the iPad to smart phones, according to this Seth Godin post that looks at the evolution of internet marketing.
This Neuroscience Marketing post reviews the book, The Price of Everything: Solving the Mystery of Why We Pay What We Do, by Eduardo Porter.
And speaking of things print, Content Marketing Institute announced the launch of its Chief Content Officer magazine, available in both print and digital.
SEO & Search:
An SEO checklist for social media marketers is posted at SEOmoz, as well as more traditional SEO fare such as exploring the challenge of doing SEO for sites and products with no search demand.
Ross Dawson discusses the kinds of context that will define contextual search on his blog, and Lisa Barone addresses dumb SEO mistakes at Outspoken Media.
Speaking of Google antics, did you receive a negative review on Google Maps? Looks like you may be stuck with it, according to this post by Barry Schwartz.
Social Media Marketing:
SME has announced the 2011 winners of its Top 10 Social Media Blogs competition.
In the meantime, Problogger released its list of the 40 bloggers to watch in 2011.
eMarketer predicts that social network advertising in the U.S. will explode this year, driven by Facebook. Meanwhile, Mashable reports that StumbleUpon recently set a new record of 27.5 million stumbles in one day.
This Click Z column by Liana Evans shares tips for optimizing and integrating your social media across channels.
Jon Rognerud recommends 20 tools to help measure social media user engagement and track ROI at his blog, and Sexy Social Media discusses social media trustbait (think social media’s version of linkbait) as the future.
Finally, a fun SEOmoz post by Dan Zarella addresses the different makeup of Twitter vs. Facebook users. The blog title is precious.