Entries by Laura Crest

5 Expert Promotion Tips to Rock Your Blog

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Last Updated on September 20, 2019You’ve crafted a great blog post. Now what?
If you answered “promote it” — which of course you did — then you’re absolutely right! As you know, all the time and effort you’ve poured into your creation amounts to zero if it’s not reaching your intended audience. No visibility, no engagement, […]

Does Your Writing Make Your Clients Money? With Brian Massey

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Last Updated on October 9, 2018Brian Massey is known as “The Conversion Scientist” for good reason, beyond the trademark and his signature lab coat. He has immersed himself in the science of conversions-driving online content for over 20 years, founded on hard data gleaned from analytics and testing.
We caught up with Brian to ask him […]

Talking International SEO with Gabriella Sannino

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Last Updated on June 26, 2019If you’re at all familiar with international SEO, then you’re most likely familiar with Gabriella Sannino.
Gabriella is the owner of Level 343, an international marketing and SEO agency based in San Francisco. She has worked in marketing and multi media for over 20 years, starting out as a Web developer […]

SEO content & social media marketing synergy: 3 perspectives

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Last Updated on October 15, 2013It’s that time again, when we feature some of our best guest author content. And this time, we’re showcasing authors who have touched on social media and its role in SEO content marketing.
As we all know, SEO copywriting and content marketing don’t occur in a vacuum. Optimizing for the human […]

How to Start Your Own Freelance SEO Copywriting Business

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Last Updated on November 25, 2019Recently, I gathered a collection of Heather’s posts about surviving in the highly competitive SEO freelance copywriting business.
Today, I’ve selected a complementary set of Heather’s posts on how to start your own freelance business – beginning at the beginning.
These posts are a mashup of both video how-to’s and Heather’s regular […]

SEO content marketing roundup, week ending September 25th

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Last Updated on September 25, 2013In this week’s latest and greatest online marketing news, Google’s move towards eclipsing all keyword data (except for its PPC advertisers) grabs the headlines.
Other highlights include mobile marketing, visual and video content marketing, the question of the importance of content quality, YouTube’s introduction of a new (Google+ – driven) commenting […]

SEO content marketing roundup, week ending September 18th

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Last Updated on September 18, 2013In this week’s latest and greatest online marketing news, content marketers discuss mobile, video and email marketing; SEO and search pros discuss design features affecting SEO, recovering from Google slaps, correlation studies, as well as link building and analytics; meanwhile, the social media community discusses Twitter, Facebook’s video ad plans, […]

SEO content marketing roundup, week ending September 11th

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Last Updated on September 11, 2013In this week’s latest and greatest online marketing news, content marketers discuss branding and analytics for bloggers and publishers, SEO and search pros discuss dark search, strategy, and shrinking organic traffic, while social media marketers discuss searchable Twitter history, G+ embeds and automatic authorship.
Enjoy this week’s picks!
Content Marketing
Reporting from Content […]

SEO content marketing roundup, week ending September 4th

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Last Updated on September 4, 2013In this week’s latest and greatest online marketing news, content marketers discuss website design and what constitutes “great” content, SEO and search pros opine on their profession’s greatest challenges, and social media marketers discuss community building and hashtags.
Enjoy this week’s picks!
Content Marketing
Lee Odden discusses “The Role of KPIs, Marketing Goals […]