SEO content marketing roundup, week ending September 11th

Branding, dark search, shrinking organic traffic and G+ authorship highlight this week's newsIn this week’s latest and greatest online marketing news, content marketers discuss branding and analytics for bloggers and publishers, SEO and search pros discuss dark search, strategy, and shrinking organic traffic, while social media marketers discuss searchable Twitter history, G+ embeds and automatic authorship.

Enjoy this week’s picks!

Content Marketing

Reporting from Content Marketing World, Mikal E. Belicove reports “Content Marketing Study Suggests Most Content Marketing Doesn’t Work” at Forbes.

Mitch Joel posts “What Keeps The Chief Marketing Officer Awake At Night? – Part 1” at Six Pixels of Separation.

Olivia Rose posts “Changes in Marketing Focus Require Revised Strategies” at Level 343.

Bill Faeth posts “What Exactly Does Google Consider High Quality Marketing Content?” at HubSpot.

iMediaConnection posts its “iMedia 25 -2013, Brands Redefining Content Marketing.”

Debbie Williams and Dechay Watts co-author “How Branded Content Can Make An Emotional Connection” at Content Marketing Institute.

Gini Dietrich posts “The Branding Marathon: How to Use the Web to Grow Your Business” at Spin Sucks.

Srinivas Rao shares “5 Keys to Building an Addictive Personal Brand” at Search Engine Journal.

Marc Simony discusses “The Successful Brand Steward” at Social Media Today.

Ben Elowitz posts “Brands Should Stop Trying to Be Publishers” at Ad Age.

Michelle Atagana posts “Publishers should focus on original content over reblogged news: TNW founder” at memeburn.

Chloe Della Costa discusses “The future of brands as content creators” at iMedia Connection.

Nicolette Beard shares “How to Use Crowdsourcing for Content Marketing Inspiration” at TopRank.

Discussing B2Bs, Courtney Ramirez posts “How Are Companies Actually Using Content Marketing” at Endurance Marketing.

Elisa Gabbert posts “Content Marketing for E-Commerce: 3 Great Examples” at WordStream.

Heidi Cohen discusses “The Future of Content Marketing” at her blog.

Danny Brown discusses “How To Use Google Analytics To Create Killer Content” at OPEN Forum.

Rebecca Bridge shares “The Big Content Real-Time Dashboard Template” at Portent.

Graham Charlton posts “10 useful custom Google Analytics reports and dashboards for publishers” at Econsultancy.

Amy Teeple posts “Bored? Here’s how you can spice up your SEO content” at SEO Copywriting.

Andrew Davis posts “How to Win at Content by Targeting a Niche” at Convince & Convert.

Seth Godin continues his Q & A series with “All Marketers… and the challenge of telling the right story” at his blog.

Demian Farnworth discusses “The 5 Stages of Writing Irresistible Landing Page Copy” at Copyblogger.

Oli Gardner shares “666 Fresh Conversion Rate Optimization Tips…” that he personally read and curated at Unbounce.


(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).


SEO & Search

Danny Sullivan discusses “Google’s Plan To Withhold Search Data & Create New Advertisers” at Search Engine Land.

Jennifer Slegg posts “Thin Content With Little or No Added Value Manual Action: Google on How to Fix It” at Search Engine Watch.

Citing a recent Google Webmaster Help (Matt Cutts’) video, Barry Schwartz posts “Google’s Matt Cutts: Nofollow Links Won’t Hurt You Unless You Are Spamming At A Huge Scale” at Search Engine Land.

Bruce Clay shares his “…Knowledge Graph SEO Strategy: 2-Part Approach” with a video post at Search Engine Journal.

Heather Lloyd-Martin posts “Yes, you do need an SEO copywriting strategy. Here’s why.” at SEO Copywriting.

Doc Sheldon posts “SEO Packages: Buyer Beware” at Search Engine Watch.

Tom Pick posts “Search Traffic Declining? You’re Not Alone (and What to Do About It)” at Webbiquity.

Ruth Burr posts “Using Google Keyword Planner (and Other Tools Instead) for Keyword Volume” at Moz.

Bill Slawski discusses “How Google May Reform Queries Based on Co-Occurrence in Query Sessions” at SEO by the Sea.

Avinash Kaushik discusses “Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!” at Occam’s Razor.

Sam McRoberts posts “The Evolution of SEO Metrics” at Search Engine Journal.

Michael Gray discusses “How to Speed Up Your WordPress Website” at Graywolf’s SEO Blog.

Rebecca Murtagh posts “It’s Time to Update the Definition of a Website” at Search Engine Watch.

Janet Driscoll Miller discusses “How to Recover When Your Content Is Stolen” at Search Engine Land.

Derek Cromwell discusses Google penalty recovery with “How Google made me despise goats & press releases in one day” at SEO Copywriting.

Eric Ward discusses “Changing Course In The New Linking World” at Search Engine Land.

Paddy Moogan discusses “Metrics that Drive High Quality Link building” at State of Search.

Paul Bruemmer interviews semantic strategist Barbara Starr with “Future SEO: String Entity Optimization” at Search Engine Land.

Michael Martinez discusses “Technical SEO Skills for 2013 and 2014” at SEO Theory.

Sourcing SearchMetric’s SEO Ranking Factors 2013 report, Brad Kuenn posts “Content Forecast: On-Page Factors for Better Rankings” at Vertical Measures.

Chris Darabi posts “How to Regain Lost Traffic with These Remarketing Strategies” at KISSmetrics.

Frank Isca discusses “How to Get More Insight Into Your Encrypted Keyword Traffic” at HubSpot.

Himanshu Sharma discusses “How to report Organic Keywords Performance in the world of ‘Not Provided’” at Web Analytics World.

Chris Liversidge posts “SEO Reporting To Shift Your Bottom Line” at Search Engine Land.

Aaron Wall interviews Jim Boykin at SEO Book.

Barry Schwartz reports “Bing Test Deep Links Within Search Box Results” at Search Engine Land.

Carla Marshall reports “Bing Video Search Gets Fancy New Features For A Better User Experience” at ReelSEO.

Daniel Burstein posts “Marketing Research Chart: Mobile search marketing tactics” at MarketingSherpa.

Sherwood Pengel discusses “Measurement in the Evolving App Environment” at comScore.

Discussing local search, Matt McGee posts “As Menu Search Expands, is MSO Far Behind?” at Small Business Search Marketing.

Jason Tabeling discusses “2 Reasons to Love the New Google AdWords Paid & Organic Report” at Search Engine Watch.



Social Media Marketing

“Searchable History of All Tweets” headlines Social Media Examiner’s weekly news.

Josh Constine reports “Your Facebook Posts, Gift-Wrapped In Identity, Will Soon Be Given To Marketers” at TechCrunch.

Reporting from TechCrunch Disrupt, Greg Finn posts “Embedded Posts & Automatic Authorship Attribution Arrive On Google+” at Marketing Land.

Merry Morud shares “Essential Tips for Facebook’s New News Feed Ad Unit” at Search Engine Watch.

Greg Sterling reports “Instagram Ads Coming, Seeks To Avoid Facebook’s Missteps” at Marketing Land.

Kristi Hines posts “Find Which Social Media Links Perform Best in Google Analytics with UTM Parameters” at KISSmetrics.

Belle Beth Cooper shares “From Ideas to Traffic results: How we run a blog with 700,000 readers per month” at The Buffer Blog.

Ann Smarty shares “3 Ways to Quickly Create Awesome Media Content to Beautify Your Blog Posts” at Search Engine People.

John Anyasor shares “Top 20 Twitter Tactics for SMBs” at UpCity.

Mark Schaefer posts “Social media and the forgotten business opportunity” at {grow}.

Justin Ellis reports “Storify sold to Livefyre in a merging of social curation tools” at Nieman Journalism Lab.

Jennifer Horowitz discusses “What You Can Do Today To Tap Into More Holiday Shopping Traffic This Year” at Level 343.

eMarketer reports “Omnichannel Is the Key for the 2013 Holiday Season.”

Donna Davis posts “A TV News Reporter’s Guide to Creating Interesting Videos Quickly” at ReelSEO.

Debbie Hemley shares “26 Tips for Using Instagram for Business” at Social Media Examiner.

John Rampton posts “Pinterest Marketing Tips: What You Can Learn From 20 Big Brands” at Entrepreneur.


(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

photo thanks to Thomas & Dianne Jones (FreeWine)

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