SEO content marketing roundup, week ending September 25th
In this week’s latest and greatest online marketing news, Google’s move towards eclipsing all keyword data (except for its PPC advertisers) grabs the headlines.
Other highlights include mobile marketing, visual and video content marketing, the question of the importance of content quality, YouTube’s introduction of a new (Google+ – driven) commenting system, and Pinterest’s new rich pins for articles.
On a personal note, I’ll be handing the SEO Content Marketing Roundup reins over to the most capable hands of Tracy Mallette, the new blog editor for SEO Copywriting. It’s been a great ride and a privilege to have served up the “latest and greatest” online marketing news to you all for the past few years. You’re the ones that have built it up from a handful of links to its present format. Thank you for making the roundup what it is today! I know Tracy will take up the roundup gauntlet with integrity, style, and class.
Now, enjoy this week’s picks!
eMarketer reports that U.S. mobile online time surpasses desktop with “How Digital Time Spent Breaks Down by Device, Gender, Content Area.”
John Anyasor posts “20 Mobile Experts for Your Marketing Needs” at UpCity.
KISSmetrics posts an “Infographic: Email Marketing is Changing – The Rise of Mobile and Triggered Emails.”
Lee Odden posts “Content Marketing World 2013 Wrap-Up – TopRank Style” at TopRank.
Pawan Deshpande discusses “Content Curation: 6 Strategies to Add Value With Your Own Commentary” at Content Marketing Institute.
Rebecca Toth discusses “Content Quality vs. Quantity: Is There a Clear Winner?” at CMS Wire.
Reporting on a Hacker News thread, Barry Schwartz reports “Google: Higher Quality Content Might Not Be More Useful Content” at Search Engine Roundtable.
Carla Rover interview Bing’s Duane Forrester with “The Evangelists: Bing on Content” at eMarketing Association.
Neicole Crepeau posts “How to Create Living Content to Boost Brand Reputation and Visibility” at Convince & Convert.
Michael Brito posts “Extra Gum: A Lesson in Effective Brand Storytelling But…” at Newsroom CMO.
Jeff Bullas discusses “How Brand.com Reviews Your Online Reputation” at his blog.
Citing a new survey by Skyword, Amy Gesenhues reports “46% Of Marketers Have Content Marketing Strategy, Only 25% Track Social Media Results” at Marketing Land.
Courtney Ramirez discusses “Adapting to visual content: 3 musts for the SEO copywriter” at SEO Copywriting.
Shanna Mallon posts “Visual Content: How Starbucks Uses Instagram” at Spin Sucks.
Corey Eridon reports “Pinterest Announces Rich Pins for Articles” at HubSpot.
Brafton Editorial reports “Most outsourced content? Videos and graphics [stats].”
Thibaut Dehem posts “The Ultimate Go-To Guide to Choosing Your Video Format and Design Style” at ReelSEO.
David Moth shares “Six creative examples of product videos to inspire your own efforts” at Econsultancy.
Heather Lloyd-Martin posts “Does your SEO copy leverage the rule of three?” at SEO Copywriting.
Laura Crest discusses “The Resurrection of Content Mills in the Post-Panda Era” at Top Shelf Copy.
Seth Godin continues his Q & A series with “Poke the Box vs. meh” at his blog.
- Marketing Sherpa’s Lead Gen(eration) Summit 2013 will be held in San Francisco from September 30th thru Oct 3rd.
- MarketingProfs B2B Marketing Forum 2013 will be held October 9th thru the 11th in Boston.
- BtoB is holding Digital Edge LIVE October 23rd in New York City.
(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).
SEO & Search
Danny Sullivan reports “Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks” at Search Engine Land.
In a special Whiteboard Tuesday presentation, Rand Fishkin addresses “When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do?” at Moz.
Thom Craver posts “Not Provided is Not the End of the World” at his blog.
Josh Patrice posts “A Day in the Life or: How I Learned to Stop Worrying and Love (not provided)” at Portent.
Rudd Hein posts “What Google’s Keyword Data Grab Means – And Five Ways Around It” at Search Engine People.
Michelle Noonan posts “Not Provided Keywords – SEO Reporting Without Keyword Data” at SEER Interactive.
Graham Charlton posts “Google’s keyword data apocalypse: the experts’ view” at Econsultancy.
Daniel Burstein posts the latest MarketingSherpa research chart on “How dependent are your fellow marketers on organic search?”
David Harry discusses “How Search Engines Rank Web Pages” at Search Engine Watch.
Eric Enge discusses “Direct Measurement of Google Plus Impact on Search Rankings” at the Stone Temple Blog.
Bill Hartzer posts “Do Google +1s and Shares Help Search Engine Rankings?” at his site.
Stoney deGeyter discusses “4 Ways To Avoid An SEO Disaster Of Monumental Proportions” at Search Engine Land.
Barry Schwartz reports “Google: Don’t Pay The Link Mobster For Link Removals, Just Disavow Them” at Search Engine Roundtable.
John Doherty posts “Building Your Marketing Funnel with Google Analytics” at Moz.
Jennifer Slegg posts “Google Trends Adds Trending Charts, 30 Days of Hot Searches” at Search Engine Watch.
Moz’s Dr. Peter J. Meyers and Denis Pinsky co-author “Deep Dive Into In-Depth Articles – Google’s Ultimate Evergreen” at Forbes.
Richard Kirk posts “Mobile & Table Click Curves Confirm: Your Site is Either Page 1 or Nowhere” at Search Engine Watch.
Greg Sterling reports “Study: 61 Percent of Mobile Callers Ready To Convert” at Search Engine Land.
Mark Traphagen posts “Google Authorship Troubleshooting: Article Attributed to Wrong Author” at Moz.
The team of Level 343 discusses building authority and relevance with “Effective Keyword List” at Level 343.
Eric Covino discusses “How To Think About Your Next SEO Project” at SEO Book.
Jayson DeMers discusses “How to Integrate Social Media With Your SEO Campaign” at The Huffington Post.
Brian Massey posts “Is Your Site Foreign To Visitors? How To Present A Tourist-Friendly Experience” at Marketing Land.
Greg Sterling reports “Study: Google Reviews Determine Local Carousel Rankings” at Search Engine Land.
- SMX East 2013 returns to New York City, October 1st thru the 3rd.
- PubCon Las Vegas 2013 is on for October 22nd thru the 25th. Early bird savings of $400 thru October 20th!
Social Media Marketing
Frederic Lardinois reports “YouTube Announces A New Commenting System, Powered By Google+, With Threaded, Ranked And Private Conversations” at TechCrunch.
Nicolette Beard posts “How Does B2B Marketing Work on Google Plus? 4 Top B2B Tech Company Examples” at TopRank.
Chris Taylor discusses “Why Google Plus Is The One to Watch” at Social Media Today.
Venu Satuluri reports Twitter recommends accounts and tweets in notifications based on @MagicRecs algorithms with “Stay in the know” at Twitter Blogs.
Belle Beth Cooper discusses “The surprising history of Twitter’s hashtag and 4 ways to get the most out of them” at The Buffer Blog.
Ritika Puri posts “Content Rescues Brands From The Edge Of Disaster” at The Content Strategist.
Sara Lingafelter posts “Are Social Fails Good Business?” at Portent.
Gini Dietrich discusses “Social Media Policy: When Are Your Own Opinions Not Okay?” at Spin Sucks.
Kim Lachance Shandrow posts “10 Questions to Ask When Creating a Social-Media Marketing Plan” at Entrepreneur.
Jay Baer interviews Flip the Funnel author Joseph Jaffe via podcast with “The Magic of Ignorance: Knowing What You Don’t Know” at Convince & Convert.
Danny Brown discusses “Why MyPeerIndex is a Major Step Forward for Social Scoring.”
Raymond Morin posts “Social Media Influencers or Ambassadors? How to Identify Them” at Maximize Social Business.
Carla Marshall posts “Exlusive: Dailymotion Launches Matchbox Curation Tool For Publishers” at ReelSEO.
Lee Odden shares his presentation on “How to Integrate Search, Social Media & Content Marketing” at via TopRank on SlideShare.
- The fifth annual (online) Social Media Success Summit begins October 1st and will run through October 23rd.
- Pivotcon (Pivot Conference) 2013 will be held in New York City October 15th and 16th.
- Social Brand Forum 2013 will be held in “Iowa’s Creative Corridor” in Coralville, October 24th and 25th.
(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)
photo thanks to thierry ehrmann (Abode of Chaos)
Sale! Save 25% on the SEO Copywriting Certification training through September 30th with code SEPTEMBER
Can’t believe this is your last roundup! You have done a marvelous job keeping us all informed.
You will be missed – not only for your roundups. Good luck Laura!
Aw, Amy, thank you!! I can’t believe it either… I’ll be missing you too, but I’ll be around! You can count on me dropping in regularly to see what you guys are up to. Thanks again – it’s been great, working with you. Keep up the fantastic work you’re doing here! :)