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In this week’s latest and greatest online marketing news, content marketers discuss strategy, conversions, and email marketing, SEO and search pros discuss the changing nature and the future of their industry, while the social media community discusses LinkedIn’s changes, video marketing, and social strategies for business.
Enjoy this week’s picks!
Ian Lurie posts “The Humungous Guide to Content Strategy” (and in only 652 steps) at Portent.
Dani Fankhause posts “Press Releases Are Over, And Bad Tech Jargon’s Next: Q & A With Elinor Mills” at The Content Strategist.
Danny Brown discusses “Why Context Marketing Should Already Be Happening” at his blog.
Dela Quist posts “Google Is Rewriting the Rules of Email Marketing in Its War With Facebook. What Can Marketers Do?” at MarketingProfs.
Marketing Sherpa’s weekly research chart looks at “How do marketers perceive the ROI of email marketing?”
Robert Rose discusses “Why Native Advertising Is Neither” at Content Marketing Institute.
Kathryn Aragon posts “No More Guesswork: 5 Website Formats Proven to Get Results” at The Daily Egg.
Seth Godin posts “Great design = getting people to do what you want” at his blog.
It’s about sales pages’ performance with conversions with “Conversions optimization: Does your sales copy sing?” at SEO Copywriting.
In part 2 of a 4-part series, Sean Ellis posts “How to Uncover Confusion in Your Conversion Funnel” at MarketingProfs.
Andrew Lipsman shares “5 Things Every Marketer Should Know About Mobile Commerce” at comScore, Inc.
John McDermott posts “Study: Consumers More Likely to Shop On Mobile Than PCs” (“More Than a Third of Visits to Top E-Commerce Sites Come Exclusively From Mobile”) at Ad Age.
Nathan Richter posts “’Tis the Season to Get Ready for Your Busiest Time of Year” at ClickZ.
Iain Robson discusses “How to add value to your readers” at Marketing Your Farm.
Marcus Sheridan posts “HubSpot’s Huge Shift and What It Means for the Future of Inbound ‘Marketing’” at The Sales Lion.
- The Neilsen Norman Group’s Usability Week 2013 will be held in Minneapolis from September 9th thru the 13th.
- Content Marketing World 2013 returns to Cleveland, OH, September 9th thru the 12th.
- The Publishing Business Conference & Expo is scheduled for September 23rd thru the 25th in New York City.
- Marketing Sherpa’s Lead Gen(eration) Summit 2013 will be held in San Francisco from September 30th thru Oct 3rd. Register by August 31st to save $100!
- MarketingProfs B2B Marketing Forum 2013 will be held October 9th thru the 11th in Boston.
- BtoB is holding Digital Edge LIVE October 23rd in New York City.
(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).
SEO & Search
Michael Martinez discusses “How to Reboot Search Engine Optimization for 2013 and Beyond” at SEO Theory.
Ned Poulter posts “SEO in 2013: Do’s and Don’t Do’s” at State of Search.
Gabriella Sannino and Doc Sheldon talk with Bill Slawski about “The Internet, Present and Future” with a Level Headed Marketing video post at Instrinsic Value SEO.
Hit with an “unnatural links” penalty? Barry Schwartz reports “Google: Short & Basic Reconsideration Requests Won’t Do It” at Search Engine Roundtable.
Aaron Wall posts “Winning Strategies to Lose Money With Infographics” at SEO Book.
Temple Stark posts “Going in Depth to Define and Apply Co-Citation” at Vertical Measures.
Simon Penson discusses “A Great Strategy to Create In-Depth Evergreen Content” at Search Engine Watch.
Tom Anthony posts “From Keywords to Contexts: the New Query Model” at Moz.
Sean Carlos posts “Improve Search Engine Recognition in Google Universal Analytics” at Antezeta.
Peter DaVanzo discusses “The Benefits Of Thinking Like Google” (and the high-risk SEO strategy of following Google’s guidelines) at SEO Book.
Shaun Anderson asks “What Does Google Mean By A Level Playing Field?” at Hobo Internet Marketing.
Citing a study by Parse.ly, Matt McGee reports “Google Dwarfs Bing & Yahoo As Traffic Source For Major News Sites” at Search Engine Land.
Grant Simmons shares “Ten Tips to the Top of Google” at Search Engine Watch.
Dr. Pete Meyers posts “The Day the Knowledge Graph Exploded (+50.4%)” at Moz.
Ann Smarty discusses how Google implements nofollow links within Google Plus with “A Look into Google Plus Link Graph and Flow” at Internet Marketing Ninjas.
Gabriella Sannino discusses what SEO consultation is (and is not) with “An SEO Strategy With a Bite” at Level 343.
Courtney Ramirez discusses “Handling your copywriting client’s feedback: 5 do’s and don’ts” at SEO Copywriting.
Stephanie Lund discusses “Why You’ll Agree to Disagree with Your SEO… and That’s OK” at Portent.
Eric Enge posts “Content Curation & SEO: A Bad Match?” at Search Engine Watch.
Brafton Editorial posts “Slow sites lose ground in SERPs.”
Bill Slawski discusses “Relationships between Search Entities” at SEO by the Sea.
Kristi Hines posts “Going Beyond Standard Reporting with Google Analytics, Filters, Segments, Reports, and Dashboards” at KISSmetrics.
Carrie Hill posts “Google Analytics Email Marketing Dashboard For Beginners” at Marketing Land.
Guillaume Bouchard posts “From Keyword Strings to ‘Things’: Some New Tidbits on Google Authorship” at Search Engine Watch.
Marianne Sweeny posts “Get Out Your Hand Sanitizer: The SEO You’ve Come to Love is No More” at Portent.
Matt Southern posts “Bing Describes 7 Ways They Are Better Than Google For Image Searches” at Search Engine Journal.
Richard Marriott collects “Kick Ass Local SEO Strategies from Around the World” at Clambr.
David Mihm posts “Comparing the Google+ and Google Places Page Management Interfaces” at Moz.
Amanda Sides discusses “What the New AdWords Quality Score Updates Mean for You” at Search Marketing Sage.
Dan Friedman posts “Analyze and optimize your search footprint with the new paid & organic report” at Google’s Inside AdWords.
- TechCrunch Disrupt SF 2013 will be held September 7th thru the 11th (in San Francisco).
- SES San Francisco is set for September 10th thru the 13th.
- Conductor Collaboration Conference (C3) 2013 is set for September 17th thru the 19th in New York City.
- SMX East 2013 returns to New York City, October 1st thru the 3rd.
- PubCon Las Vegas 2013 is on for October 22nd thru the 25th. Early bird savings schedule of up to $600 thru September 15th, then $400 thru October 20th!
Social Media Marketing
eMarketer reports “Changes at LinkedIn Create New Marketing Opportunities.”
“LinkedIn Groups Get Makeover” headlines Social Media Examiner’s weekly news.
Kurt Wagner reports “Facebook Updates News Feed to Feature More ‘High Quality’ Content” at Mashable.
Nicolette Beard discusses “How Top Consumer Brands are Successfully Using Google+” at TopRank.
Chris Atkinson reports “ComScore Releases July 2013 Online Video Rankings” at ReelSEO.
Brian Solis discusses “The Seven Success Factors Of A Social Business Strategy.”
Jeff Bullas shares “10 Social Media Facts, Figures and Statistics You Need to Know” at his blog.
Tom Pick posts “What are the Best Social Networks for B2B Marketing? (Research)” at Webbiquity.
Heidi Cohen discusses “How to Achieve Social Media Acquisition Success.”
Mark Kelley posts “New Research: Do Pictures of People Increase Facebook Engagement?” at Convince & Convert.
Michael Stelzner interviews online video marketing expert Gideon Shalwick on “YouTube Success: How to Create a Successful YouTube Channel” via podcast at Social Media Examiner.
Greg Jarboe posts “Just the Facts, Ma’am, About MixBit, Instagram and Vine” at ReelSEO.
Jonathan Crossfield discusses “How Social Media Content Tools Can Work for Your Sharing Strategy” at Content Marketing Institute.
Tammy Kahn Fennell post “5 Social Productivity Hacks For The Workplace” at Maximize Social Business.
- The fifth annual (online) Social Media Success Summit begins October 1st and will run through October 23rd.
- Social Brand Forum 2013 will be held in “Iowa’s Creative Corridor” in Coralville, October 24th and 25th.
(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)
image thanks to Anomalous Productions (Courtney)
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