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Heather Georgoudiou is an in-house SEO copywriter for Revenue Performance, Inc. an internet marketing firm that specializes in the hospitality industry. A graduate of Rollins College, she writes optimized press releases, web copy, newsletters, email blasts, and social media posts.
What got you interested in SEO copywriting?
I was a non-traditional age college student who always loved working with language. When I graduated college in 2009 my only goal (seriously) was to get a job with the word “writer” in the title.
Unfortunately, that was during the recession and the major newspaper in town was laying off a lot of copywriters, so there was a lot of fierce competition for writing jobs and just graduating, everyone had more work experience than me. I applied for a job at an internet marketing agency, and just kept showing up at the door until they hired me. That was in 2009.
I was the only copywriter so I had to learn SEO techniques on the fly. My first day on the job the owner handed me Heather’s first book, “Successful Search Engine Copywriting,” and I read it cover to cover. I still have the book by my desk, highlighted, dog eared, and working hard everyday.
What do you consider to be your biggest “take-away” from the certification program, in real-life terms?
As an agency copywriter, the most valuable portion of the lessons was being introduced to direct response copywriting strategies such as reaching your target audience, and how to effectively “ask for the sale.”
More “solid gold” stuff I learned from Heather:
- How to tactfully educate clients on SEO basics and how to handle tough client questions.
- Scheduling and delegating time for writing tasks (this helped me immensely)!
- Addressing the five questions to answer before you start web copy (SOLID GOLD): I do this before I start any web copy! It saves me bunches of time and always pops out those benefit statements.
I have been able to use the skills I acquired from the SEO Copywriting Certification course to improve my in-house writing across the board, from press releases to web copy to meta-data and emails blurbs.
What SEO copywriting projects are you working on now?
Current projects include:
- Rewriting company website
- Building our original content to build credibility within the industry
- Client projects- hospitality industry: mainly 3 to 4 star hotels and luxury resorts
What do you do in your free time?
My husband is an amazing chef, so in order to balance that I spend several mornings a week at the gym. After college I crated a fiction writers group that meets regularly to support and work on fiction projects. I’m also involved with my church group and do a lot of learning and getting advice from some amazing people, I also play guitar and sing with a gospel group.
Any words for those considering enrolling in the program?
Heather clearly has a passion for SEO and her excitement is contagious. This intense program includes study manual, podcasts, phone meetings, support forums, and Heather’s amazing accessibility for “how to” questions.
If you are serious about breaking into SEO copywriting, Heather is the authority. What are you waiting for? Learn from the best!