Today we talk with SEO Copywriting Certification Grad Lynda Goldman. The author of 30 books, Lynda Goldman specializes in SEO copywriting and marketing for the natural health industry. With a lifelong passion for natural health, Lynda is not only a copywriter for her clients, but she’s also their customer, so she knows intimately what customers are looking for.
What got you interested in SEO copywriting?
I’ve been dabbling in SEO for years, reading articles and using tools like Wordtracker to find key phrases that helped my articles get lots of hits. But I never really felt confident because there were gaps in my knowledge.
Over the past 20 years, I have been an author and educator, and have written 30 books with three major publishers. I transitioned into writing web content, case studies, ebooks, and newsletters for clients.
After working in a variety of industries, I decided to focus on the area of my passion: natural health, and natural beauty products.
SEO Copywriting Certificate graduate, Sarah Clachar, suggested Heather’s SEO copywriting course to me. I’d never heard of this course, but as soon as I saw Heather’s website I was hooked. It was like finding the missing pieces of the puzzle.
I was a bit worried about the technical aspects of SEO, since I am more creative than technical. Talking with Heather is like a breath of fresh air. She is so positive and reassuring, that I jumped right in and signed up for the course. And I’ve never looked back!
What do you consider to be your biggest “take-away” from the certification program, in real-life terms?
I loved that Heather’s course is about SEO copywriting, not just SEO. I see so many websites that are badly written, lacking basic elements like headlines. If they use an SEO firm the site may attract visitors, but the web copy is dull or filled with jargon and people leave right away. People may also use a copywriter who writes engaging material, but has no idea about SEO.
SEO copywriting combines both the art and science of writing for the web, which I find fascinating. I actually love doing keyword research to figure out what terms people use to search the internet.
What do you find most challenging/interesting about SEO copywriting?
It takes a special skill to weave keywords into headlines and body text that attracts the search engine spiders, and also attracts humans and entices them to keep reading. That’s the challenge I love about SEO copywriting.
This is even more important when writing for the nutritional supplement market, because of complicated government regulations. The copywriter has to know what is allowed, and use keywords strategically to get the right message across.
What SEO Copywriting projects are you working on now?
I’m delighted to say that my SEO Copywriting skills have worked beautifully on my own new website, which went up recently. Within a week of launching my site, I was on page one of Google for two of my key phrases. I was gratified, because up until now, my websites had always been buried on page 99 or worse, out in Siberia.
I’m also creating videos for my clients, because writing the script is a creative way to weave keywords into content that gets indexed quickly. Google loves video, and people love to watch video. It’s a great way for natural health customers to show the origins of their products, and connect with customers in a very human way.
I’m presenting at two major natural health conferences this fall: Natural Products Expo East and Natural Beauty Summit America, and there’s a lot of interest in SEO Copywriting and video to attract and convert web customers.
What do you do in your free time?
My passion is watercolor painting. Now that I think about it, watercolor is a bit like SEO Copywriting. To get beautiful results, you have to combine the creative aspect of painting with the technical aspect of knowing how the pigments react to each other and the water.
I also started bodybuilding recently with Jimmy Caruso, who trained and photographed Arnold Schwarzenegger before he became a world champion. Jimmy is a hoot! He’s 86 years old, and has a great story.
I love reading books on health and business, interspersed with fiction. That, and a few cups of organic, fair trade espresso a day keep me going strong.
Any words for those considering enrolling in the program?
There are so many copywriters toiling at the bottom of the scale, writing for minimum wage. SEO copywriting elevates you so you become a strategic consultant and a copywriter who provides more value because you can measure the results of your work.
Heather’s SEO copywriting course is the only one that offers certification, so it’s a no-brainer. Beyond that, Heather is one of the warmest, most giving teachers you will ever meet. She’s always positive and a joy to work with, and offers a depth of knowledge unparalleled in this industry. In an area rife with jargon, Heather’s course is so easy to follow that I actually found myself eager to start the next chapter. What’s not to love?