Interview with SEO Copywriting Certification Grad, Kellie Craft
Kellie has always had a passion for helping others. For years, she has volunteered at her daughter’s school, writing monthly newsletters and articles for the newspaper, hoping the information she provided would be useful and helpful to others.
After spending over 25 years in the corporate world, the dreaded day had come. The company was sold out to a foreign organization that came in and shut down 90% of the U.S. operation. They moved it overseas. Right then she knew that she had to do something different.
About that same time, AWAI found her. Over time, she took some of the courses…ok, a lot of the courses, and determined her path. What better way to help others? Providing businesses with the correct information they need to become successful online!
So, in 2010, Kellie founded Frog Communications, an SEO-web copy consulting firm, and more recently, Frog Online, Internet marketing strategy and social media management.
With business taking off, Kellie has the opportunity to successfully help others while spending time with her husband, beautiful daughter, and German Shepherd.
What got you interested in SEO copywriting?
I am a very technical person. I spent over 15 years working as a Network Administrator. Making the right adjustments to obtain the best results is what I do naturally, at least when it comes to the Internet!
One day, I was invited to a webinar hosted by AWAI, and presented by Heather-Lloyd Martin. I attended and was fascinated by the information I heard. I especially remember her talking about a certification course she was putting together, but wasn’t ready yet. I knew instantly this was for me. I ended up purchasing a course she has with AWAI, and eventually purchased the web-writing and site audit courses that Pam Foster has with AWAI as well.
What do you consider to be your biggest “take-away” from the certification program, in real-life terms?
I know so many people who “require” a piece of paper or a seal of approval before they will do business with a person. To them, this shows that person has dedicated themselves to taking the time to properly learn what it is they do.
For me, it’s my “seal of approval.” Having this certification brings me self-assurance that I know what I’m doing (which I already knew), and that I’m doing it ethically and correctly.
A big plus – I enjoy having the seal on my websites so my visitors will see that I am a professional and the service they are receiving is genuine.
What SEO copywriting projects are you working on now?
I am currently working with a client who has decided to completely rebuild their website on a different platform so they can manage the content and uploads personally. So, I set them up with a WordPress expert. This is phase 1. Phase 2 is completely re-writing the website; I could not find them anywhere up to page 10 on Google (I stopped looking after that). I am providing a complete SEO and web copy package.
In addition, I have two prospective clients, my chiropractor and my daughter’s dentist. Their websites need SEO revisions and their social media strategies are, well, lacking.
What do you enjoy doing in your free time?
Simple, spending time with my family. I don’t care what it involves – watching a movie, jumping on the trampoline, walking outside with the dog, or going to dinner together. We always enjoy our annual trip to Colorado in August to visit my brother and his family, and go way up in the mountains to enjoy the cooler weather! We love the Telluride area. Our crazy schedules don’t allow for a lot of free time together, so we value it when it happens.
Any words for those considering enrolling in the program?
To quote a famous company (Nike), “Just do it!” This program gives you all the information you need to be very successful with SEO. This is true white-hat SEO copywriting. You will learn how to develop a smart keyphrase strategy and how to apply it to any website, with excellent results!
Heather is the SEO expert – your go-to resource for anything SEO. If you are truly interested in SEO, then this is the course for you. Success loves speed…what are you waiting for?
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