3 Ways to Save Money on SEO Copywriting

Greetings! In today’s Q&A video post, Heather addresses the question: how can I save money on SEO copywriting services? You may have noticed that professional SEO copywriting isn’t cheap. You do get what you pay for. So the challenge is if you want to build out really good content for your site, you’re looking at either:  A) learning how to do it yourself, which is an investment in time, or B) outsourcing your SEO copywriting to a professional, which will cost you money.

Sorry, but there’s no way around this one. If you want great SEO copywriting that gets results, you’ll have to pay for it one way or another. But there are ways you can save money on SEO copywriting services, right now!

Heather explains, focusing on saving money on your SEO content generation:

1) Repurpose Existing Content

There are very powerful ways you can leverage existing content: for instance, maybe someone on your staff has written a book, or possibly a “meaty” white paper: you can take these raw materials and repurpose some of the content into FAQ pages, blog posts, and tweets.

This is an especially smart strategy if your company has been around for awhile and you’ve archived content handy to revise and repurpose.

2) Get Trained in SEO Copywriting Best Practices

This applies to larger companies that have been outsourcing their SEO copywriting for all this time, as well as to those smaller to mid-sized businesses (SMB’s) that have talented writers on staff.

  • For larger companies: It can pay off in a big way to have everyone involved with content and content marketing trained in SEO copywriting best practices, be it marketing, branding, or even I.T. personnel: it’s important that they understand why SEO copywriters write the way they do, and how SEO copywriting fits into the whole web development process.
  • For SMB’s: It can be extremely cost-efficient to train those talented writers on your staff in SEO copywriting best practices, rather than relying on an outsourced SEO copywriter to create content.

3) Consider Guest Blog Posts from Loyal Customers or Readers

It can prove to be a costly investment of time and effort trying to figure out fresh, quality content for your blog. Having one of your loyal readers or customers write about their perception of your products or services via a guest blog post can help to pull in other readers/customers.

  • This will not only save you money, but will also serve to fill out some of those content “holes” in your editorial calendar, and serve your readers by highlighting fresh perspectives from others.

The main thing to consider is that whatever you do, think Quality. Make sure the content on your website, blog, or social media site is something you’re proud of, and want to share with others.

8 replies
  1. amber says:

    I never thought of having clients guest post for us! As the sole champion of our blog, it’s sometimes hard to round up regular content. I may have to try that!

    • Heather says:

      Thanks, Amber! The cool thing is about clients guest blogging is they often jump at the chance. Asking them makes them feel fantastic – and who doesn’t love to point to a particularly good post and say, “I wrote that!” :) It’s a great way to reward your loyal evangelists (or create a new one!)

      Good luck! Let us know how it goes!

  2. Amy C. Teeple says:

    Great advice Heather! If you want QUALITY SEO content, it will cost you in either time, money, or both.

    I love your third tip. Many times companies – large and small – forget to tap into the awesome resource of their fans or brand evangelists. These posts can not only help fill in gaps in your editorial calendar, but they can also serve as a fresh perspective and great testimonials.

  3. Avin says:

    Hi Heather,

    I have considered doing SEO copy writing for our site but not sure where to start.

    Do you have any quick tips for us?



    • Heather says:

      Hi, Avin! If you check out the blog archives, you’ll find lots of information about SEO copy and online writing. You may also consider the SEO Copywriting Certificate training too, especially if you’ll be writing for clients.

      Good luck!

  4. Rezbi says:

    Don’t ask me why, but I’ve always stayed away from SEO copywriting…

    Until recently when a little know master of SEO writing pointed me that way.

    Now I’m always thinking of ways to ensure my copy and blog articles are SEO optimized.

    And the funny things is, now I’m thinking about SEO, I’m seeing more great articles, like this one.

    Maybe I’m just paying attention to them now.

    • Heather says:

      LOL – welcome to the SEO writing “tribe!” Some folks have stayed away from SEO copy because they thought it was nothing but keyphrase-stuffed drivel. Once folks see what good SEO writing reads like, they see the light – and realize how easy it is!

      Thanks for your comment! ;)


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