So are you all that? This week’s latest and greatest web writing news is about website speed and usability, new Panda insights and old Panda hangovers, smart branding, effective blogging, and ensuring your (optimized) content is both original and relevant…and all the while being an incredibly gracious and search-friendly social media host. To help you in being all that, this week’s SEO content marketing roundup is chock full of resources, guides, and tips.
Marketer to marketer: Lee Odden posts his interview with Ann Handley on content marketing at Top Rank.
The big brand buzz: Apple usurps Google as the most valuable brand, reports Mashable. And speaking of Mashable, how it evolved into a major media company is posted (via video interview) at Social Media Examiner.
Tom Critchlow of Distilled (NY) posts a smart guide to “innovative content types” (beyond the individual blog) at SEOmoz.
Much ado about blogging:
SEO & Search:
Heading up SEO & Search news is Google’s Webmaster post providing more guidance on building high quality sites, with analyses, takes, and insights offered by: Search Engine Land, SEOmoz, HubSpot, and SEO Book (among others).
Alan Bleiweiss (guest) posts five surprisingly often-overlooked SEO tactics at Search Engine Journal.
On a more advanced level, Search Engine Journal posts a tutorial how-to on using advanced segments in Google Analytics to isolate SEO problems.
Hate link building? SEOmoz posts on that too, with a guide to competitor analysis for linkbuilding.
Social Media Marketing:
Marketing Sherpa’s chart of the week features CMO confidence in social media’s ability to produce ROI.
HubSpot’s Inbound Now features a video interview with Jay Baer on how to get people to care about your social presence, and Brian Solis shares his interview by Web Copy Plus at his site (“engage with purpose.”)