SEO content marketing roundup, week ending May 11th

So are you all that? This week’s latest and greatest web writing news is about website speed and usability, new Panda insights and old Panda hangovers, smart branding, effective blogging, and ensuring your (optimized) content is both original and relevant…and all the while being an incredibly gracious and search-friendly social media host. To help you in being all that, this week’s SEO content marketing roundup is chock full of  resources, guides, and tips.

Content Marketing:

Marketer to marketer: Lee Odden posts his interview with Ann Handley on content marketing at Top Rank.

First things first: content strategy before social strategy is posted at Content Marketing Institute, as are 25 content marketing tools and making content relevant to buyers.

The big brand buzz:  Apple usurps Google as the most valuable brand, reports Mashable.  And speaking of Mashable, how it evolved into a major media company is posted (via video interview) at Social Media Examiner.

Level 343’s Gabriella Sannino posts a smart article on the four layers of online brand marketing, and SEO Book discusses brand positioning using stories.

Rachael Acklin (Caffeinated Elf) guest posts “stop pretending that you don’t have a brand” at Remarkablogger.

iMedia Connection discusses the advantages of many contributors to the content challenge, as well as the secrets behind successful landing pages.

Shelly Bowen asks if your content strategy considers trust at pybop, and Heidi Cohen posts the four pillars of digital marketing (hint: 4 C’s).

Kristi Hines discusses distributing your content to increase your reach at Vertical Measures, while (yet more) content tools headlines Social Media Examiner’s weekly news.

Jay Baer (video) posts using location-based services for content marketing at Convince and Convert, and iMedia Connection posts why location-based services are just getting started.

Tom Critchlow of Distilled (NY) posts a smart guide to “innovative content types” (beyond the individual blog) at SEOmoz,

Two notable case studies posted at Marketing Sherpa: one, on turning B2C online traffic into offline action and two, on landing page testing and optimization.

Much ado about blogging:

Mack Collier posts two threads on blogging: one, why your blog should be a passion project, and two, why setting realistic goals for your blog is so important.

Specific circumstances where you may want to kill your blog are posted at SEO Copywriting, while Jeff Bullas discusses three successful blogs to learn from.

Webbiquity posts 20 ways to generate ROI from a corporate blog, and Joe Pulizzi discusses the right frequency for corporate blog posts at Junta42.

Three simple steps to increasing visitors’ time on your site are posted at Website Magazine, while Jakob Nielsen talks mobile apps and use of screen space.

Finally, Marketing Sherpa is holding its B2B Summit 2011 in Boston (September 26th & 27th) and in San Francisco (October 24th & 25th).

SEO & Search:

Heading up SEO & Search news is Google’s Webmaster post providing more guidance on building high quality sites, with analyses, takes, and insights offered by: Search Engine Land, SEOmoz, HubSpot, and SEO Book (among others).

A close second is Microsoft’s purchase of Skype for $8.5 billion, reported by ZDNet (among others) and smartly analyzed by GigaOm.

Search Engine Watch posts six ways to socialize your SEO and content strategy, as well as why search engines should use social signals as ranking factors.

The search-plus-social theme continues with Search Engine Watch’s post: Is Delicious the next discovery engine?

Five steps to Google Places optimization are posted at HubSpot, and SugarRae posts an SEO checklist for local small business websites.

Google continues to focus on local search with business photos, posts HubSpot, and Search Engine Watch features Foursquare’s Dennis Crowley on its check-in future.

In a similar thread, Shelly Kramer discusses maximizing location-based mobile search for your business at V3 Integrated Marketing.

Alan Bleiweiss (guest) posts five surprisingly often-overlooked SEO tactics at Search Engine Journal, and Dave Naylor shares 12 basic SEO tips at WordTracker.

Kristi Hines posts SEO “street smarts” at Kiss Metrics, while SEO Book shares 12 popular organization tips and tools for keywords.

Seer Interactive posts SEO lessons through pictures of Matt Cutts. Fun read!

On a more advanced level, Search Engine Journal posts a tutorial how-to on using advanced segments in Google Analytics to isolate SEO problems.

Speaking of Google Analytics, SEOmoz posts that it now tracks page load speed, as well as tips for optimizing page speed.

Hate link building?  SEOmoz posts on that too, with a guide to competitor analysis for linkbuilding.

Finally SES Toronto 2011 is around the corner, from June 13th through the 15th.

Social Media Marketing:

HubSpot posts seven reasons why replacing a website with social media is “stupid,” and Search Engine Land discusses why social profiles are a matter of quality (rather than quantity).

Heidi Cohen posts 30 definitions of social media from different sources and experts, and Lee Odden suggests five books on measuring and analyzing social media ROI at Top Rank.

Marketing Sherpa’s chart of the week features CMO confidence in social media’s ability to produce ROI, while Social Media Day posts stats on the use of social media by B2B marketers.

Mashable posts how to connect your brand to the right online influencers, and eMarketer explores why affluent consumers connect with brands on social networks.

Read Write Web (Biz) posts a downloadable pdf of Facebook’s new guide to marketing best practices, while TechCrunch reports on a new app (Ustream) that aims to take live streaming on Facebook “to a new level.”

More Facebook:  Dan Zarrella discusses new data showing that 33-percent of Facebook posting is mobile, while eMarketer ponders whether brands can maintain engagement on Facebook.

Six “surprising” new findings about social media, email, and IT use are posted at Fast Company, and Stay N’ Alive posts that Twitter and Facebook are quietly killing the RSS feed, completely.

Social Media Examiner posts five ways to use Twitter to connect with local customers, and Copyblogger posts the ultimate guide to Twitter.

HubSpot’s Inbound Now features a video interview with Jay Baer on how to get people to care about your social presence, and Brian Solis shares his interview by Web Copy Plus at his site (“engage with purpose.”)

Michael Gray discusses how businesses should react to negative social media and reviews at Wolf Howl, and Exact Target posts a slideshare presentation of why your brand gets unliked, unfollowed, etc.

Mashable posts social media tips for PR professionals as well as a Facebook guide for PR pros.

Social Media Today reports that Facebook is playing a growing role in driving traffic to news sites, and HubSpot posts that being “fresh” is key for Facebook Marketing.

Finally Blogworld and New Media Conference & Expo 2011 (New York) is rapidly approaching:  May 24th through the 26th.


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