Marissa Bishop is the founder of Mimi Bee Marketing, a company that provides writing, marketing and social-media services to big-idea entrepreneurs and business owners. How would you define a big-idea entrepreneur or business owner? They are people who have a vision – or maybe even what some would consider a crazy idea – and decide to take the leap and pursue their dream anyway. Many are experts in their given field, but they have limited marketing or business experience. Big-idea entrepreneurs and business owners recognize the importance of marketing to differentiate themselves, but don’t always know where to start; especially when it comes to online and social media. This is where Marissa comes in. She loves to connect with her clients and understand their vision and passion. From there, she helps them put together a plan that may include website development, blogs, e-mail marketing, repurposing content for presentations or e-books and social- media marketing. Says Marissa, “Many of my clients have never heard of SEO, but they totally get ranking high in a Google search.”
What got you interested in SEO Copywriting?
As a web 2.0 copywriter and marketer, optimizing for the web is critical. I recognized that providing my clients with good copy that drives sales, conversions or another call to action is only half of the battle. To do my job effectively, I need to be able to write content that drives traffic to sites.
What do you consider to be your biggest “take-away” from the certification program, in real-life terms?
Knowing where to start! Starting a project without having a clear understanding of how SEO works is like hiking up a mountain without a map. I have used Heather’s lessons and class modules as my map, making the entire process much less overwhelming. Without this class, I would have jumped right in and started to tackle the key-phrase process. Now I take the time to do the necessary research and get to know my customer first. From there I feel much more confident in my ability to identify the key phrases that are most relevant to my website’s audience.
Lastly, I hadn’t really thought about it when I signed up for the course, but SEO is not just for websites. I am convinced using keyword phrases in social media will give my clients an edge in their marketplace. When my clients get the extra edge, I do too.
What SEO copywriting projects are you working on now?
I am currently working on a project for a construction company that has very little web presence. Being able to clearly explain how SEO works and the importance of it really underscored my credentials as online copywriter and marketer. I am looking forward to a much higher SEO ranking and repeat business!
What do you do in your free time?
I love to cook and created a blog called PassionFood that chronicles my experiments in the kitchen as a serious home cook. The twist is my husband critiques me and let me tell you, he is a tough critic! I’m anxious to implement my SEO learning into the blog – I am curious to see if we start to draw a new audience!
I also love to read. I recently finished The World According to Garp and I am currently reading Never Eat Alone by Keith Ferrazzi. It’s a great read on the importance of building your network and gives practical advice on how to do it.
Any words for those considering enrolling in the program?
Sign up today! Not only does the course teach you how to create content that maximizes SEO, it covers copywriting essentials. Understanding the importance of competitive research, SWOT analysis, features versus benefits are the foundation for copywriting success