As a freelance writer, you know that competition for writing gigs is fierce! You’ve all heard the dreaded “everyone’s a writer” phrase, which devalues the work of really great writers. But wannabe professional writers aren’t your only challenge. Websites like Elance (yes, I’ve got a profile on there, too – *hangs head in shame*), pit […]
About Tracy Mallette
This author has yet to write their bio.Meanwhile lets just say that we are proud Tracy Mallette contributed a whooping 55 entries.
Entries by Tracy Mallette
by Tracy Mallette Your audience — meaning your combined readers, as well as potential and current customers — and your brand are inseparably linked. Your audience builds your brand and your brand builds your audience. Like the chicken and egg, it can be hard to know which came first – and which should come first […]
This week, we dig into the SEO data! Erin Everhart shows us how to prove its value without drowning in data in post #9. How do you measure SEO performance in a not-provided world? SEO Book’s Peter D. has the answer in post #1! Bill Slawski’s got another killer entity-types post in #3, and for […]
You probably know what a copywriting swipe file is, and maybe you’ve been meaning to start one but haven’t figured it out yet. Well, check out post #2 to finally figure it out! There’s a bunch about SEO this week, as John McTigue helps you create a Hummingbird-worthy website, Michael Martinez brings you back to […]
Your clients are unique – and it’s that difference that sets them apart from the competition and makes them shine brighter to their customers. Your clients need a USP that sets them apart and cannot be duplicated. Matt Ambrose tells you how to capture the perfect USP in post #1. For content goodness, Kelsey Meyer […]
If you’re not repurposing content, you should be! Save time and energy on coming up with new content – and easily fill up that content calendar – by repackaging existing content in multiple ways. For more on how, check out Niki Payne’s guide to repurposing content in post #2. Repurposing also helps for those times […]
Leave all of the above writer cliches behind – oh, except for that “successful” one (which isn’t a writer cliche at all anyway) – and live your dream of becoming a full-time writer. Carlos Cooper shares how he did it – and how you can, too! Lying awake at night distraught over your glaringly blank editorial calendar? […]
You freelance SEO copywriters won’t want to miss this one! In this week’s SEO Copywriting Top 10, there’s a guide to optimizing client websites, 140 websites that pay writers – and hot USP strategies! You’ll also want to keep up with Google by reading the latest on author rank and how Hummingbird has impacted search so […]
There are a couple posts about the psychology of conversion for you this week. Neil Patel shares some insights on anticipation while Nate Desmond gives you some psych tactics with case-study examples. Ready to throw in the towel on your writing biz? David K. William helps you delve into your own mind to deal with thoughts of […]
There’s a whole lot about SEO in this week’s Top 10! Ruth Burr Reedy tells you what you need to know to succeed in SEO today, and HubSpot gives you a gigantically awesome Google ranking factors infographic. But there’s more! (Yes, I did just use that overused, persuasive copywriting line on you. Jokingly, though, because you’re […]
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