Entries by Tracy Mallette

SEO Copywriting Top 10: Aug. 13 to 19, 2014

You probably know what a copywriting swipe file is, and maybe you’ve been meaning to start one but haven’t figured it out yet. Well, check out post #2 to finally figure it out! There’s a bunch about SEO this week, as John McTigue helps you create a Hummingbird-worthy website, Michael Martinez brings you back to […]

SEO Copywriting Top 10: Aug. 6-12, 2014

Your clients are unique – and it’s that difference that sets them apart from the competition and makes them shine brighter to their customers. Your clients need a USP that sets them apart and cannot be duplicated. Matt Ambrose tells you how to capture the perfect USP in post #1. For content goodness, Kelsey Meyer […]

SEO Copywriting Top 10: July 23 to 29, 2014

Leave all of the above writer cliches behind – oh, except for that “successful” one (which isn’t a writer cliche at all anyway) – and live your dream of becoming a full-time writer. Carlos Cooper shares how he did it – and how you can, too! Lying awake at night distraught over your glaringly blank editorial calendar? […]

SEO Copywriting Top 10: July 16 to 22, 2014

You freelance SEO copywriters won’t want to miss this one! In this week’s SEO Copywriting Top 10, there’s a guide to optimizing client websites, 140 websites that pay writers – and hot USP strategies! You’ll also want to keep up with Google by reading the latest on author rank and how Hummingbird has impacted search so […]

SEO Copywriting Top 10: July 9 to 15, 2014

There are a couple posts about the psychology of conversion for you this week. Neil Patel shares some insights on anticipation while Nate Desmond gives you some psych tactics with case-study examples. Ready to throw in the towel on your writing biz? David K. William helps you delve into your own mind to deal with thoughts of […]

SEO Copywriting Top 10: July 2 to 8, 2014

There’s a whole lot about SEO in this week’s Top 10! Ruth Burr Reedy tells you what you need to know to succeed in SEO today, and HubSpot gives you a gigantically awesome Google ranking factors infographic. But there’s more! (Yes, I did just use that overused, persuasive copywriting line on you. Jokingly, though, because you’re […]