Entries by Tracy Mallette

4 Ways Training Can Land You More Freelance Writing Gigs

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Last Updated on August 2, 2019 As a freelance writer, you know that competition for writing gigs is fierce!
You’ve all heard the dreaded “everyone’s a writer” phrase, which devalues the work of really great writers.
But wannabe professional writers aren’t your only challenge.
Websites like Elance (yes, I’ve got a profile on there, too – *hangs head […]

5 Branding Tips for Building Your Biz: The Chicken & Egg Strategy

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Last Updated on September 9, 2015 by Tracy Mallette
Your audience — meaning your combined readers, as well as potential and current customers — and your brand are inseparably linked.
Your audience builds your brand and your brand builds your audience.
Like the chicken and egg, it can be hard to know which came first – and which […]

SEO Copywriting Top 10: Aug. 20 to 26, 2014

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Last Updated on August 27, 2014 This week, we dig into the SEO data! Erin Everhart shows us how to prove its value without drowning in data in post #9. How do you measure SEO performance in a not-provided world? SEO Book’s Peter D. has the answer in post #1!
Bill Slawski’s got another killer entity-types […]

SEO Copywriting Top 10: Aug. 13 to 19, 2014

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Last Updated on August 20, 2014 You probably know what a copywriting swipe file is, and maybe you’ve been meaning to start one but haven’t figured it out yet. Well, check out post #2 to finally figure it out!
There’s a bunch about SEO this week, as John McTigue helps you create a Hummingbird-worthy website, Michael […]

SEO Copywriting Top 10: Aug. 6-12, 2014

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Last Updated on August 13, 2014 Your clients are unique – and it’s that difference that sets them apart from the competition and makes them shine brighter to their customers. Your clients need a USP that sets them apart and cannot be duplicated. Matt Ambrose tells you how to capture the perfect USP in post […]

SEO Copywriting Top 10: July 30 to Aug. 6, 2014

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Last Updated on August 6, 2014 If you’re not repurposing content, you should be!
Save time and energy on coming up with new content – and easily fill up that content calendar – by repackaging existing content in multiple ways. For more on how, check out Niki Payne’s guide to repurposing content in post #2.
Repurposing also […]

SEO Copywriting Top 10: July 23 to 29, 2014

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Last Updated on July 30, 2014 Leave all of the above writer cliches behind – oh, except for that “successful” one (which isn’t a writer cliche at all anyway) – and live your dream of becoming a full-time writer. Carlos Cooper shares how he did it – and how you can, too!
Lying awake at night distraught […]

SEO Copywriting Top 10: July 16 to 22, 2014

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Last Updated on July 23, 2014 You freelance SEO copywriters won’t want to miss this one!
In this week’s SEO Copywriting Top 10, there’s a guide to optimizing client websites, 140 websites that pay writers – and hot USP strategies!
You’ll also want to keep up with Google by reading the latest on author rank and how […]

SEO Copywriting Top 10: July 9 to 15, 2014

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Last Updated on July 16, 2014 There are a couple posts about the psychology of conversion for you this week.
Neil Patel shares some insights on anticipation while Nate Desmond gives you some psych tactics with case-study examples.
Ready to throw in the towel on your writing biz? David K. William helps you delve into your own mind […]

SEO Copywriting Top 10: July 2 to 8, 2014

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Last Updated on July 9, 2014 There’s a whole lot about SEO in this week’s Top 10!
Ruth Burr Reedy tells you what you need to know to succeed in SEO today, and HubSpot gives you a gigantically awesome Google ranking factors infographic.
But there’s more! (Yes, I did just use that overused, persuasive copywriting line on you. […]