You Can't Make A Silk Purse Out of A Sow's Ear: SEO Copywriting and Poorly-Converting Pages

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Oh. My. Goodness. The writing was horrible. The Web page copy…

Get Rid of Your SEO Skeletons Once and for All

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I found hidden links within 60 seconds. Discovering the duplicate…

How to Turn Blah Headlines into Eyeball-Grabbing Powerhouses

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Direct response headline writing is tricky. You know that…

Why delete "doorway pages" from your SEO copywriting vocabulary

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Wow, people still talk about doorway pages? Turns out, that answer…

Has your SEO copywriting strategy changed with the times?

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The economy has shifted. Has your marketing message? In today's…

So, What's in It for Me?

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When faced with an offer, an action step or a request, we all…

The Secret Way to Get Exactly What You Want

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Imagine this: You've been hinting around to that hot guy (or…

When to Hire an Intermediate-Level SEO Copywriter

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In our last post, we discussed newbie SEO copywriters -- when…

When Should You Hire a Newbie SEO Copywriter?

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Is it worth hiring a new copywriter who loves what you do --…

Terminal 5 Trauma - British Airways and Missed Reputation Management Opportunities

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Just one week ago, I was returning home from an Amsterdam holiday.…