Need SEO Copywriting Advice? Come to SES San Jose!

sessj09_hearmespeak-32The sun is beating down (it’s going to hit 107 today in Portland – wow!), the “back to school” sales are starting…

…It must be time for Search Engine Strategies, San Jose.

I’ve been speaking at this conference for 8 years (the first year was in San Francisco) and have loved every minute of it. And now, I’m thrilled (and honored)  to say that I’ll be speaking on two SES panels. It’s all the SEO content marketing goodness you want, packed in two, fun-filled sessions. Plus, my fellow panelists (and moderators) are not to be missed!

For those of you new to SEO copywriting and content strategy, the “Keywords and Content” session will be a perfect overview. And for those of you who are more advanced, my “Turn Brain Science into Bucks” will help you understand exactly what consumer psychology and neuromarketing buttons to push.

Here are the SES deets. If you attend one of my sessions (or see me on the conference floor,) give me a shout.  I’d love to meet you!

Turn Brain Science into Bucks: Incorporating Persuasive Messaging into Your Content Strategy
Tuesday, August 11, 1:45PM

Twitter. White papers. Optimized web pages. Blog posts. Companies have more opportunities than ever before to create content that captures new buyers, opens up communication, and builds loyal customer relationships, just by understanding how the latest persuasive marketing techniques mesh with the online content marketing cycle. We’ll showcase some current online content campaigns, and explain how one-to-one and one-to-many content strategies help persuade buyers, build trust, and get great search engine listings. Plus, you’ll learn how social proof, neuroscience, and psychology dictates whether your content strategy causes conversions — or misses the mark.

  • Moderator:
    Greg Jarboe, President & Co-Founder, SEO-PR

Graeme McLaughlin, Manager Digital Marketing, British Columbia Automobile Association
Heather Lloyd-Martin, CEO, SuccessWorks

Keywords & Content: Search Marketing Foundations

Wednesday, August 12, 9-10:15AM

How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after they reach your site? Learn how to target the right terms in your paid and organic search marketing, and where these keywords should be used.

  • Moderator:
    Anne F. Kennedy, SES Advisory Board, Founder Partner and CMO, and Managing Partner & Founder, Beyond Ink

Christine Churchill, President, KeyRelevance
Heather Lloyd-Martin, CEO, SuccessWorks
Jill Whalen, CEO, High Rankings
Marc Canabou, Senior Director, Product Management Leader, Yahoo! Search Advertising
Ari Levenfeld, Manager Client Services, Ask Sponsored Listings

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