Entries by Heather Lloyd-Martin

Google’s Product Reviews Update — Here’s Why SEO Writers Should Pay Attention

You want to know something that grinds my gears…well, used to? Trying to find a unique product review in Google’s top-10. I’d click on Title after Title hoping for something different– but all the landing pages read like rehashed versions of each other, complete with similar sentence structures and information. I’d even dive into page 3 or 4 […]

Google’s Question Hub: Need Great Topic Ideas? Check This Out

Imagine having an at-your-fingertips tool allowing you to dig inside Google’s brain and discover queries that Google couldn’t answer. It’s here! And it’s cool! Here’s how it works… Have you ever conducted a Google search and received a “It looks like there aren’t any great matches for your search, please refine your query” message?  It doesn’t mean […]

3 Cool (and Cheap) Writing Tools I Can’t Live Without

If you’re like me, you’re always on the hunt for writing tools that make your life easier — and won’t cost thousands in recurring subscription fees. When people ask me about my “favorite” low-cost tools, three immediately pop into my brain. Two have free versions — although upgrading may be worthwhile. The third is a low/high tech combination […]

SEO Writers: How Much Money Should You Pay for SEO Tools?

Today, I’m going to hit you with a loving reality tap — and pair it with data that will (hopefully) help you relax. Here we go… If you’re an SEO writer, subscribing to a paid keyphrase research tool is a must do. It’s just as important as your laptop and your internet connection.  Yes, even if you “just have […]

Think Adding These Words Will Help Your Page Position? Think Again.

Think back to the last cringe-worthy time that you turned in a typo. Maybe your latest proposal had a big, fat typo on page two. Or, you submitted copy to your boss, and she pointed out that you wrote weather instead of whether. Ouch. Sure, typos happen — but that doesn’t mean we’re happy about letting one fly. Now, imagine taking […]