You want to know something that grinds my gears…well, used to? Trying to find a unique product review in Google’s top-10. I’d click on Title after Title hoping for something different– but all the landing pages read like rehashed versions of each other, complete with similar sentence structures and information. I’d even dive into page 3 or 4 […]
About Heather Lloyd-Martin
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Entries by Heather Lloyd-Martin
Once upon a time, I worked with a fantastic writer who wrote crappy Titles. Instead of creating something clickable and compelling, she’d pen sleepy-sounding Titles like: Geriatric Cat Care | Care for Older Cats | Cat Care Yawn. This woman didn’t create yawner Titles as a strategy. It was just the way she’d always done […]
I’m going to say something a bit controversial. Google’s page two gets a bad rap. I’ve heard it be described as a “search desert,” “nowheresville,” and “the best place to hide a dead body.” During live trainings with clients, I’ve gotten the side eye numerous times by exclaiming, “But look! You’re on page two for […]
Imagine having an at-your-fingertips tool allowing you to dig inside Google’s brain and discover queries that Google couldn’t answer. It’s here! And it’s cool! Here’s how it works… Have you ever conducted a Google search and received a “It looks like there aren’t any great matches for your search, please refine your query” message? It doesn’t mean […]
If you’re like me, you’re always on the hunt for writing tools that make your life easier — and won’t cost thousands in recurring subscription fees. When people ask me about my “favorite” low-cost tools, three immediately pop into my brain. Two have free versions — although upgrading may be worthwhile. The third is a low/high tech combination […]
Let’s play a game. Let’s say you had a choice… — You could create a piece of content that drives lots of incoming links — but, it will never position in Google. — Or, you could create a top-positioned piece of content — but it will never receive an incoming link. Which option would you […]
Today, I’m going to hit you with a loving reality tap — and pair it with data that will (hopefully) help you relax. Here we go… If you’re an SEO writer, subscribing to a paid keyphrase research tool is a must do. It’s just as important as your laptop and your internet connection. Yes, even if you “just have […]
Are your FAQ (frequently asked questions) pages dull, boring, and lifeless? Do you look at your FAQ pages and think, “There’s nothing for me to touch up or optimize. I can leave those pages alone”? What if I told you that you could transform your blah FAQ page into a sparkling conversion powerhouse? But wait! There’s […]
I knew I shouldn’t have checked Twitter while I was on vacation. Recently, I received a Twitter notification that I was on a “top ten SEO expert to follow” list. And I groaned, knowing the list post was going to cause an inevitable poo-show. I was right. When I checked Twitter the next day, the company had […]
Think back to the last cringe-worthy time that you turned in a typo. Maybe your latest proposal had a big, fat typo on page two. Or, you submitted copy to your boss, and she pointed out that you wrote weather instead of whether. Ouch. Sure, typos happen — but that doesn’t mean we’re happy about letting one fly. Now, imagine taking […]
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