Entries by Heather Lloyd-Martin

This SEO Writing Tactic Never Works

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Last Updated on January 22, 2020Has your boss or a prospect ever said, “I’d like to try optimizing one page to see what happens. Then, if the page positions the way we want, we’ll work on other pages”?

Argh.

You hear this a lot if you’re freelancing or working for a boss who doesn’t get SEO. In their mind, you […]

Here’s How TV Commercials Help Copywriters

I was happily binge-watching Letterkenny on Hulu, when a Peloton ad flashed on the screen.

If you watch live or streaming television, you’ve probably seen one of their ads. Beautiful people with amazing homes and zero body fat furiously pedal their Peloton bikes while somehow still looking attractive.

(How do those people do it? I look like […]

Will AI Replace SEO Writers?

I was going to write about Google’s latest nofollow link changes, when a great question came in…

“Hey Heather, I read that Chase hired a AI (artificial intelligence) company. The machine-generated copy outperformed human-written copy. Should I worry? Is SEO copywriting next?”

Yup, it’s true that Chase locked down a five-year deal with Persado, an AI content […]

Is Bigger Search Volume Always Better?

Let’s play a game!

Let’s say you were a freelance copywriter specializing in pharmaceutical content.

Which keyphrase is the better one to target?

The term [freelance copywriter] with 1,900 searches a month.The term [freelance pharmaceutical copywriter] with 10 searches a month.

What’s your answer?

At first glance, [freelance copywriter] looks like the better option. After all, there’s a huge difference […]