This author has yet to write their bio.Meanwhile lets just say that we are proud Heather Lloyd-Martin contributed a whooping 397 entries.
Do you struggle with headline writing?
Yup, me too. I think all good writers do. There are some days when I’m feeling on, and the headlines flow from my fingers.
And there are other days when I look at the page and think, “Everything I write is boring and nothing will work.”
Sound familiar? Well, do I have […]
Do you sometimes feel like you’re just another cog in the SEO wheel, and what you do (or write) isn’t that important?
Recently, I was on a Live with Search Engine Land panel where one of the questions was:
“It’s probably clear why you need capable content writers, but, for publishers/audiences, what are the benefits of prioritizing your […]
Have you ever wanted to purchase a product or service, but the price made you pause?
Sure, you think you’d love the purchase. But it’s expensive. And you’re not sure. And you don’t want to make a mistake and be out all that money.
It’s time to profile yet another company doing it right.
Last week, my hot-sleeping husband sent […]
Oh, how I hate when my snark comes back to bite me — but here we are.
Remember the Peloton television ads that ran last year? The ads would show a beautiful person in an amazing condo with their incredible $2,500+ exercise equipment…
…while a voice over would define what a “Peloton person” did every day, for instance, […]
Raise your hand if you’ve ever thought SEO writing was “too technical” to learn and involved too much programming and geeky terminology.
Yup. That’s totally normal. And it’s certainly true that SEO writing has geeky-sounding elements.
Heck, I remember trying to wrap my head around what a Title was when I first learned over 22 years ago. […]
Have you heard that any duplicate content is a Google no-no?
Are you worried that repeating the same sentences (or paragraphs) across your site will have dire Google consequences?
You’re not alone. I received this question last week…
Is there an acceptable percentage for duplicative content that I can set for each blog post?
I write a blog post […]
Have you heard that writing short copy is spammy, and you should always write a minimum of X words?
You’re not alone. Recently, I received this question:
“What is the minimum number of words for a blog post?
I was told many years ago that it was 300 words and then a couple of years after that I […]
This is going to be one of my “tough love” blog posts. You have been warned.
Right now, I’m hearing a lot of B2B blanket statements like, “All companies have eliminated their purchasing. There is no budget out there. We’re pulling back on our marketing until things are back to normal.”
Here’s the thing.
It’s true that many B2B businesses […]
Do you feel like you’re on a content creation hamster wheel, and there’s no end in sight?
I hear you.
What if you could create one big piece of content — and repurpose it into multiple mini-segments that could be distributed through different platforms?
Cool, eh?
Jay Baer talks about this tactic, called “content atomization” (first coined by Todd Defen) in […]
Have you ever looked at a keyphrase research report and thought, “That keyphrase only gets 20 searches. It’s not worth it.”
Well, my friend, this article is for you.
Recently, I came across a great example of a long-tail search content strategy. I was looking for free ways to track my sales pipeline (because, yes, I am […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?
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