Entries by Heather Lloyd-Martin

Why Do Keyphrase-Stuffed Pages Position?

In a perfect world, our well-written content always positions top-10.
In reality, well, weird things happen.
Sometimes, a keyphrase-stuffed page makes it to the top of Google’s search results. And stays there.
How can that be?
Did someone pay Google for that listing? (No.)
Is repeating the keyphrase over and over a viable SEO writing tactic again? (Thankfully, no.)
Or, is there something […]

Why Answering Questions Is a Powerful Content Play

How many of you get stuck in the “what should I write about” trap?
::raising my hand::
Fortunately, there’s a simple way to create highly useful content that’s great for your readers.
Plus, Google LOVES this kind of content, and it even gives it special billing in the search results.
What’s the secret?
Answer common questions your readers ask every […]

What Nike Can Teach You About Bullet Points

Answer me this…
Why do copywriters create boring bullet points?
You know what I mean. Many product and service pages (maybe even on your site) highlight statements, like:

Imported
Washable and stain resistant
Comes in green, blue or black

YAWN. Are you still awake?
Me neither.
Here’s the problem:
In a perfect world, bullet points pop off the page and are quick-scan gold. Writing […]

7 Tough Love Tips to Boost Your Freelance Income

Freelance writers receive a lot of happy-crappy “how to increase your income” advice.
There are thousands of  blog posts online outlining tips like:
“Charge more money.”
“Find your niche.”
“Package your services.”
It’s not that the advice is wrong (heck, I’ve discussed those tips, too.) It’s that the advice only goes so far.
“Charging more money” doesn’t mean anything if you don’t know your numbers. And […]

5 SEO Client Types to Avoid at All Costs

Do you instantly hit the “ignore” button when you see a “special” client’s name come up on caller ID?
Do you write “please shoot me” notes during client calls?
Choosing the wrong clients is a slow, sure path to insanity. Fortunately, these folks throw up some pretty obvious red flags during the sales process. The key to business […]

Are Two Sites Better Than One?

Every once in awhile, someone will call me with this great, “guaranteed not to fail” idea.
The conversation goes something like this.
“Why don’t we build out another site, write a whole bunch of new, optimized content and target the same keyphrases. That way, BOTH sites can position in Google, and we can dominate the search listings. Cool idea, […]

“SEO Content Marketing Is Too Expensive.” Now What?

How many times have you heard, “We can’t rewrite the web content right now. It’s too expensive”?
Or…
“Revising the SEO content is going to take a lot of manpower. We have other priorities.”
Yeah, I’ve heard it too.
Sure, the content may be horrible. But, the thought of changing it (and paying for it) is too overwhelming.
Even if […]