This author has yet to write their bio.Meanwhile lets just say that we are proud Heather Lloyd-Martin contributed a whooping 386 entries.
In-house and freelance writers are all asking the same question…
…what should I do now?
I get it. I do. As I talked about last week, this is a time of tremendous uncertainty. We don’t know how long this will last. We don’t know what it will mean to our income. Heck, we may not even be able to […]
I received a fantastic question during an interview for The Copywriter Club Podcast. (Hey, Rob and Kira!)
In fact, it’s a question newbie SEO writers struggle with all the time.
“When should I insert keyphrases into my copy? As I write? Or should I add them after I’m done writing?”
Although some people will tell you their way […]
Every once in a while, an article makes me throw my hands up in the air and say, “Yes!”
The latest SEO writing news is sweet, my friends.
Here’s the scoop.
The Search Engine Land headline — Case Study: The true value of informational content for e-commerce SEO — isn’t very sexy.
But the data is smokin’ hot.
The author, […]
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Last Updated on January 22, 2020Has your boss or a prospect ever said, “I’d like to try optimizing one page to see what happens. Then, if the page positions the way we want, we’ll work on other pages”?
Argh.
You hear this a lot if you’re freelancing or working for a boss who doesn’t get SEO. In their mind, you […]
Between you and me, are you ignoring “the olds?”
No, I’m not referring to your OK Boomer and Gen X readers — or anyone over 25 that may be considered “too old” to get it.
I’m referring to your old blog content that may be ignored, unappreciated and un-promoted — even if it’s still accurate and well-written.
You […]
A few times a year, every year, I receive a panicked “What should I do?” email.
The emails read something like this…
“We used to be position three for our main keyphrase. Now, we’ve dropped to the second page. Our other keyphrases aren’t positioning as well as they had been, either. I think Google penalized our site […]
I receive such a positive response every time I write a rant-filled post — so I thought I’d do it again!
What am I ranting about now?
Clients who insist that a page “deserves” a top ten position — even if the keyword intent is all wrong.
I call this UGE — Unrealistic Google Expectations.
Chances are, you’ve worked with […]
I was happily binge-watching Letterkenny on Hulu, when a Peloton ad flashed on the screen.
If you watch live or streaming television, you’ve probably seen one of their ads. Beautiful people with amazing homes and zero body fat furiously pedal their Peloton bikes while somehow still looking attractive.
(How do those people do it? I look like […]
Has this ever happened to you?
You sweat and you slave and you stress over a writing job. Triumphantly, you turn in your content and wait to see the “I love it” feedback flood your email.
And you wait…
And you wait…
And you hear…crickets.
You send a “Hey, checking in” email and hear…nothing.
You send your client a text that […]
Recently, someone asked me what I’ve learned in 20+ years of being in the SEO world.
Her question initially made me go “hmmm” — and then, the ideas started flowing.
I originally posted nine of these tips on LinkedIn. Here’s my original list, as well as five bonus tips! Enjoy!
🌀The only SEO constant is change.
🌀The smartest SEO […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?
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