Entries by Heather Lloyd-Martin

Let’s Make Content Easy-to-Read Again

Yup, I’m back! I spent my digital detox rafting down the Colorado River through the Grand Canyon. For almost three weeks, I lifted heavy gear bags up steep, sandy hills, hung on through the cold, wet rapids, and found sand everywhere.

It. Was. So. Peaceful.

And then, I came home.

Hitting reality full-speed was hard. Sure, re-entry is always…challenging. But, I […]

What’s Your ONE Content Marketing Thing?

Here’s a question…
What’s the ONE content marketing tactic that drives the majority of your revenue?
Is it blogging?
Webinars?
Teaching small classes?
Or, is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?”
Well yes…and no.
Because, without knowing your one content marketing thing, you’re putting your revenue at risk.
Here’s […]

Is SEO Writing a Dying Art?

I thought about making this the shortest blog post ever by answering the subject line question with a single sentence.

“No, SEO writing is NOT dead — despite what you may have read.”

</end blog post>

But instead, let’s break down how this zombie myth happened.

At least once a year, somebody comes out with an article proclaiming the “death […]

What the Death of Google+ Teaches Content Creators

So, did you hear the news?

Google is shutting down the consumer version of Google+. Just like they did with Google’s other social network, Orkut.

Remember Orkut? I didn’t think so. :)

I can’t say that I’m surprised to hear the Google+ news. Neither is anyone else. Here’s some more information about the shutdown and the security breach. Joy.

Google+ went from […]

7 Outdated SEO Writing Myths That Will Not Die

Do you know what drives me nuts?

Reading about outdated or incorrect SEO tactics.

Like a virus, these bad tactics get passed around from person to person. One company I worked with had an old “SEO copywriting 101” Powerpoint that hadn’t been updated in seven years. Another company read a “hot tip” in a forum and didn’t know that it was […]