Entries by Heather Lloyd-Martin

Here’s How TV Commercials Help Copywriters

I was happily binge-watching Letterkenny on Hulu, when a Peloton ad flashed on the screen.

If you watch live or streaming television, you’ve probably seen one of their ads. Beautiful people with amazing homes and zero body fat furiously pedal their Peloton bikes while somehow still looking attractive.

(How do those people do it? I look like […]

Will AI Replace SEO Writers?

I was going to write about Google’s latest nofollow link changes, when a great question came in…

“Hey Heather, I read that Chase hired a AI (artificial intelligence) company. The machine-generated copy outperformed human-written copy. Should I worry? Is SEO copywriting next?”

Yup, it’s true that Chase locked down a five-year deal with Persado, an AI content […]

Is Bigger Search Volume Always Better?

Let’s play a game!

Let’s say you were a freelance copywriter specializing in pharmaceutical content.

Which keyphrase is the better one to target?

The term [freelance copywriter] with 1,900 searches a month.The term [freelance pharmaceutical copywriter] with 10 searches a month.

What’s your answer?

At first glance, [freelance copywriter] looks like the better option. After all, there’s a huge difference […]

Here’s an Easy Way to Test New Messaging

Does your site’s tone and feel seem…off…somehow?

Maybe your current copy is too formal, and you know you’re losing your audience. (I’m looking at you, B2B, legal and financial sites.)

Or, your target audience has changed — and what worked for your Gen X audience doesn’t quite click with your new Millennial market.

Or, you may just hate your content. That […]

What’s Most Important for SEO?

Last Updated on

Last Updated on July 10, 2019
Did the news about Google’s recent core algorithm update freak you out?

After all, SEO is confusing enough. But hearing that Google’s core algorithmic updates can drive companies out of business is always a little…weird.

During this time of Google FUD (fear, uncertainty, and doubt,) people look for the secret SEO recipe that will make Google […]