Entries by Heather Lloyd-Martin

Is Bigger Search Volume Always Better?

Let’s play a game!

Let’s say you were a freelance copywriter specializing in pharmaceutical content.

Which keyphrase is the better one to target?

The term [freelance copywriter] with 1,900 searches a month.The term [freelance pharmaceutical copywriter] with 10 searches a month.

What’s your answer?

At first glance, [freelance copywriter] looks like the better option. After all, there’s a huge difference […]

Here’s an Easy Way to Test New Messaging

Does your site’s tone and feel seem…off…somehow?

Maybe your current copy is too formal, and you know you’re losing your audience. (I’m looking at you, B2B, legal and financial sites.)

Or, your target audience has changed — and what worked for your Gen X audience doesn’t quite click with your new Millennial market.

Or, you may just hate your content. That […]

What’s Most Important for SEO?

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Last Updated on July 10, 2019
Did the news about Google’s recent core algorithm update freak you out?

After all, SEO is confusing enough. But hearing that Google’s core algorithmic updates can drive companies out of business is always a little…weird.

During this time of Google FUD (fear, uncertainty, and doubt,) people look for the secret SEO recipe that will make Google […]

Let’s Make Content Easy-to-Read Again

Yup, I’m back! I spent my digital detox rafting down the Colorado River through the Grand Canyon. For almost three weeks, I lifted heavy gear bags up steep, sandy hills, hung on through the cold, wet rapids, and found sand everywhere.

It. Was. So. Peaceful.

And then, I came home.

Hitting reality full-speed was hard. Sure, re-entry is always…challenging. But, I […]

What’s Your ONE Content Marketing Thing?

Here’s a question…
What’s the ONE content marketing tactic that drives the majority of your revenue?
Is it blogging?
Webinars?
Teaching small classes?
Or, is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?”
Well yes…and no.
Because, without knowing your one content marketing thing, you’re putting your revenue at risk.
Here’s […]

Is SEO Writing a Dying Art?

I thought about making this the shortest blog post ever by answering the subject line question with a single sentence.

“No, SEO writing is NOT dead — despite what you may have read.”

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But instead, let’s break down how this zombie myth happened.

At least once a year, somebody comes out with an article proclaiming the “death […]