Once upon a time, my life revolved around my high-school boyfriend. Looking back, I want to hug insecure and super-needy Heather. I was so focused on if my boyfriend liked my hot spiral perm or my tubular neon pants, I didn’t focus on what worked for me. I unknowingly cut myself off from so many options […]
About Heather Lloyd-Martin
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Entries by Heather Lloyd-Martin
Years ago, I worked with a sales coach who insisted that I was selling my services all wrong. She’d get on the phone with my prospects and tell them how their “site looked outdated,” their entire site suffered from sub-par content, and every page needed a rewrite. Oh, and a redesign too. At one point, she told […]
Are you writing your SEO content based on the latest best practice tips? I originally wrote this SEO copywriting checklist in 2012—my, how things have changed. Today, Google stresses quality content even more than before, conversational copy is critical, and there are revised SEO writing “rules.” I’ve updated the list to reflect these changes and […]
Imagine this… You’re checking out a site that has two flashing, neon-red issues that need fixing: Multiple spelling errors and grammatical mistakes Broken HTML causing some funky spacing issues You know that both issues can spoil the reader’s experience. Broken HTML can mess up how a page renders — and grammatical boo-boos are just…bad. But, […]
Have you ever worked with someone who had thousands of shiny thing content ideas? Sure, the company focus may be B2B SaaS solutions for enterprise systems. But the boss wants to see blog content on SEO, how to run virtual meetings, and online presentation skills. Why? Because he thinks by scattering his content efforts and […]
Imagine that you decide to make getting rock-hard, six-pack abs a goal. Sadly, you know results like that won’t happen overnight — or without hard work. You lift weights. You do cardio. You change your eating habits — all with your one big goal in mind. Those elusive 6-pack abs. Then, one day, you lift […]
[Heather’s note: I originally wrote this post in 2011 and started with 31 questions. Since then, I’ve added 25 more questions you can ask your new SEO writing client, for a total of 56! Enjoy!] Anyone who knows me knows that I tend to ask a lot of questions… Why? Because that’s how I learn. […]
This blog post is a little different. Instead of focusing on one main topic, I’ve shared ten rant-filled tips (and scads of resources) designed to make your SEO writing life a little easier. Enjoy! — It’s easy to get caught up in the search volume numbers game and think that bigger is better. It’s not, […]
Once upon a time, I had a client who wanted to make her page URLs chock-full of keyphrases. Her belief? A dermal fillers services page with the URL company.com/facials-aesthetic-services-botox-fillers-portland-oregon would have loads more positioning opportunities. After all, the URL contains all the keyphrases. Won’t that support the content and help Google figure out what the page is about? Well, […]
Once upon a time, I worked with a client with a very specific Title-writing formula. What was his special trick? He believed that page Titles should be EXACTLY 60 characters (no exceptions) with the keywords separated by pipes. Like this: Accounts payable software | Accounts payable solutions | Small business payables Ugh. You guys know how much I […]
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