Entries by Heather Lloyd-Martin

How Sustainable Is Your SEO Content Strategy?

Imagine this… You decide to add a new ongoing project to your content marketing plate every quarter. In the first quarter, you’d start podcasting. After that, you’d start writing in-depth guides and asking influencers to promote your content. By the third quarter, you’d create monthly webinars. And on and on. Sounds easy, right? You’re creating […]

How Much Can Your Google Traffic Plummet If You Rip Off Content?

Do you know what’s not fun? Another site stealing your content. Copyright violations have happened since the beginning of Google time. Years ago, I wrote a blog post about what to do if somebody steals your content. Fortunately, the DMCA (Digital Millennium Copyright Act) makes it “easy” to get offending content taken down. In many cases, someone […]

How To Choose The Best SEO Writing Course For You

In a fascinating burst of synchronicity, I was halfway finished with this blog when the news hit about Google’s digital marketing certification course mentioning keyword density and word count. Sigh. This is one of my rant-filled blog posts. You’ve been warned. Are you confused by all the SEO writing course options out there? That makes […]

When Is Gated B2B Content A Good Idea?

If you’ve created content for a B2B company, you understand the pain… A company may have outstanding, well-researched content — for instance, white papers, research reports, or case studies. But if readers want to actually read the content, they need to fill out a form and download it. (Otherwise known as “gated” content.) Yes, gated […]

Want more Google traffic? This (surprisingly) won’t help

I was talking to a freelance writer the other day… She was debating a freelance opportunity where she’d have a stable amount of ongoing work. But, she’d need to research topic ideas, conduct the keyphrase research, and create at least two well-researched 2,500-word guides—every week. Plus, ideally, one or two shorter blog posts. That’s a lot […]