Once upon a time, guest posting could make your Google positions climb. People would write one article, add backlinks including their most important keyphrases (for instance, [best small business accounting firm]), get it published on multiple sites, and watch their rankings rise. Was it spammy? Oh yes. After all, those links back to their site […]
About Heather Lloyd-Martin
Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
Entries by Heather Lloyd-Martin
Can you feel it? Vacation time is over, kids are in school, and the summertime distractions are gone. Now, it feels like your brain has a massive jolt of caffeine, you’re finally feeling focused on SEO content again, and you want to do ALL THE THINGS. Yup, I call that BTSE (Back to School Energy.) […]
Do you crave to write what you want – without worrying about keyword research, Google, or positions? I get it. There are times when following the Google rules and optimizing content feels…boring. Sure, you know following SEO writing best practices is important. Still, you wish you could break free and write what’s on your mind […]
Have you ever had this feeling? You check out an old blog post and think, “I hate how I wrote this post, and it’s soooo old. My blog is so much better now. Maybe I should delete the old posts I don’t like anymore. Wouldn’t Google prefer fresher content anyway?” Reviewing old blog posts can […]
My snarky side debated writing a one-word blog post this week, with “no” as the answer to the title question. But I didn’t want to do that to you. (Although I promise I’ll write a one-word blog post someday!) Let’s dive in and discuss the extended dance mix answer of “Should ChatGPT set your SEO […]
Here’s how to adjust your SEO content campaigns for the “new Google” now. What do you think? How will you adjust your SEO copywriting strategy? Leave a comment and let me know. Did you know my SEO Copywriting Certification students get updates like this every month — plus the ability to ask questions? Yup. Here’s […]
Have you wondered if keyword research is important? Here’s the thing… Keyword research is the foundation of any SEO writing campaign. Researching keywords helps you write content that connects with your target reader and makes your content easier to find in Google. If you don’t add keywords and phrases to your content, your page won’t […]
Over the last couple of weeks, I’ve gotten to know our AI friends. Google has deemed me worthy enough to un-waitlist me and let me try Bard. I’ve subscribed to the paid version of ChatGPT. And I’ve been chatting with Bing Chat. It’s been fascinating. I’ve spent hours revising sucky prompts until I found good […]
Twelve years ago, the SEO world was officially rocked by a … Panda. No, not the cuddly black-and-white creature. On February 23, 2011, Google’s Panda algorithm update rolled out. And everything changed like that. ::snapping fingers:: Back in 2011, Google was a different place. Seeing low-quality content positioning was common. Experienced SEO writers were competing […]
Chances are, you’ve heard about ChatGPT’s AI technology and its ability to crank out everything from break-up texts to college essays. As content writers, we may smugly laugh at AI content and all its mistakes. “Robots aren’t coming for my writing job. ChatGPT can’t do what I can do.” I ask you this with all […]
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