This author has yet to write their bio.Meanwhile lets just say that we are proud Heather Lloyd-Martin contributed a whooping 383 entries.
Last Updated on
Last Updated on January 22, 2020Has your boss or a prospect ever said, “I’d like to try optimizing one page to see what happens. Then, if the page positions the way we want, we’ll work on other pages”?
Argh.
You hear this a lot if you’re freelancing or working for a boss who doesn’t get SEO. In their mind, you […]
Between you and me, are you ignoring “the olds?”
No, I’m not referring to your OK Boomer and Gen X readers — or anyone over 25 that may be considered “too old” to get it.
I’m referring to your old blog content that may be ignored, unappreciated and un-promoted — even if it’s still accurate and well-written.
You […]
A few times a year, every year, I receive a panicked “What should I do?” email.
The emails read something like this…
“We used to be position three for our main keyphrase. Now, we’ve dropped to the second page. Our other keyphrases aren’t positioning as well as they had been, either. I think Google penalized our site […]
I receive such a positive response every time I write a rant-filled post — so I thought I’d do it again!
What am I ranting about now?
Clients who insist that a page “deserves” a top ten position — even if the keyword intent is all wrong.
I call this UGE — Unrealistic Google Expectations.
Chances are, you’ve worked with […]
I was happily binge-watching Letterkenny on Hulu, when a Peloton ad flashed on the screen.
If you watch live or streaming television, you’ve probably seen one of their ads. Beautiful people with amazing homes and zero body fat furiously pedal their Peloton bikes while somehow still looking attractive.
(How do those people do it? I look like […]
Has this ever happened to you?
You sweat and you slave and you stress over a writing job. Triumphantly, you turn in your content and wait to see the “I love it” feedback flood your email.
And you wait…
And you wait…
And you hear…crickets.
You send a “Hey, checking in” email and hear…nothing.
You send your client a text that […]
Recently, someone asked me what I’ve learned in 20+ years of being in the SEO world.
Her question initially made me go “hmmm” — and then, the ideas started flowing.
I originally posted nine of these tips on LinkedIn. Here’s my original list, as well as five bonus tips! Enjoy!
🌀The only SEO constant is change.
🌀The smartest SEO […]
I was going to write about Google’s latest nofollow link changes, when a great question came in…
“Hey Heather, I read that Chase hired a AI (artificial intelligence) company. The machine-generated copy outperformed human-written copy. Should I worry? Is SEO copywriting next?”
Yup, it’s true that Chase locked down a five-year deal with Persado, an AI content […]
Let’s play a game!
Let’s say you were a freelance copywriter specializing in pharmaceutical content.
Which keyphrase is the better one to target?
The term [freelance copywriter] with 1,900 searches a month.The term [freelance pharmaceutical copywriter] with 10 searches a month.
What’s your answer?
At first glance, [freelance copywriter] looks like the better option. After all, there’s a huge difference […]
Have you wondered what the perfect word count was for a blog post or landing page?
Over the years, that number has been a moving target.
Twenty years ago, I would recommend that every page be at least 250 words.
Back then, people considered 250 words “too much content.” “Readers won’t like it,” folks complained. “I don’t want […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?
I’ve been teaching writers for over 18 years. Want to learn my secrets? Sign up for free tips.
