Entries by Heather Lloyd-Martin

This SEO Writing Tactic Never Works

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Last Updated on January 22, 2020Has your boss or a prospect ever said, “I’d like to try optimizing one page to see what happens. Then, if the page positions the way we want, we’ll work on other pages”?


You hear this a lot if you’re freelancing or working for a boss who doesn’t get SEO. In their mind, you […]

Here’s How TV Commercials Help Copywriters

I was happily binge-watching Letterkenny on Hulu, when a Peloton ad flashed on the screen.

If you watch live or streaming television, you’ve probably seen one of their ads. Beautiful people with amazing homes and zero body fat furiously pedal their Peloton bikes while somehow still looking attractive.

(How do those people do it? I look like […]