Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 20 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
Do you know what’s not fun? Another site stealing your content. Copyright violations have happened since the beginning of Google time. Years ago, I wrote a blog post about what to do if somebody steals your content. Fortunately, the DMCA (Digital Millennium Copyright Act) makes it “easy” to get offending content taken down. In many cases, someone […]
In a fascinating burst of synchronicity, I was halfway finished with this blog when the news hit about Google’s digital marketing certification course mentioning keyword density and word count. Sigh. This is one of my rant-filled blog posts. You’ve been warned. Are you confused by all the SEO writing course options out there? That makes […]
If you’ve created content for a B2B company, you understand the pain… A company may have outstanding, well-researched content — for instance, white papers, research reports, or case studies. But if readers want to actually read the content, they need to fill out a form and download it. (Otherwise known as “gated” content.) Yes, gated […]
Have you ever noticed how Facebook ads prey on your hidden insecurities? For instance, I’m constantly seeing cosmetic ads for (ahem) “mature” women who want to look better on Zoom. It’s like Facebook hears me when I complain how I can look great when I look in my bathroom mirror — but the unforgiving Zoom […]
Have you ever received one of those “You can stay at our property for a low rate…if you listen to our 90-minute presentation” letters? I received one three weeks ago. The “pitch” part of the letter was straightforward and perfect — I could stay at a Westin property in Maui for six days and five […]
I was talking to a freelance writer the other day… She was debating a freelance opportunity where she’d have a stable amount of ongoing work. But, she’d need to research topic ideas, conduct the keyphrase research, and create at least two well-researched 2,500-word guides—every week. Plus, ideally, one or two shorter blog posts. That’s a lot […]
What are some of your main goals when you craft stellar SEO copy? I can think of three big ones: Higher rankings! Significantly more site visitors! Boosted brand awareness! Yes! These are all good things, but… What happens if your content does its SEO job and people flock to your page – yet, your page […]
Have you wondered what the optimal word count was for a blog post or web page? Over the years, that number has been a moving target. Twenty years ago, I recommended that every page be at least 250 words. Back then, people considered 250 words “too much content.” “People won’t read it,” folks complained. “I […]
Imagine applying for a super-cool freelance SEO writing job. You provided amazing, targeted clips, your interview was on-point, and you were ready to get the “let’s sign a contract” go-ahead. Now, imagine the prospect asks you to write a 1,000-word blog post to see if you can “match the brand voice.” But here’s the catch: […]
Are you new to SEO writing, and you’re learning how to set up your freelance writing business? Or, have you been writing SEO content for a while, and you’re searching for business tips that will supercharge your success? I could talk for at least an hour on every one of these 11 tips — but […]
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