Entries by Heather Lloyd-Martin

When Is Short Copy OK?

Have you heard that writing short copy is spammy, and you should always write a minimum of X words?
You’re not alone. Recently, I received this question:

“What is the minimum number of words for a blog post? 
I was told many years ago that it was 300 words and then a couple of years after that I […]

Is It Time to Refresh Your B2B Messaging?

This is going to be one of my “tough love” blog posts. You have been warned.
Right now, I’m hearing a lot of B2B blanket statements like, “All companies have eliminated their purchasing. There is no budget out there. We’re pulling back on our marketing until things are back to normal.”
Here’s the thing.
It’s true that many B2B businesses […]

How to Transform One Video Into 12 Pieces of Content

Do you feel like you’re on a content creation hamster wheel, and there’s no end in sight?
I hear you.
What if you could create one big piece of content — and repurpose it into multiple mini-segments that could be distributed through different platforms?
Cool, eh?
Jay Baer talks about this tactic, called “content atomization” (first coined by Todd Defen) in […]

Site Traffic Down? Do This!

Does your site seem uncommonly…quiet…lately?
It’s not just you. In fact, 60 percent of SEOs are seeing a traffic drop. This is up from 49 percent just a week ago.
Yes, it depends on the industry (for instance, videoconferencing and fitness equipment sites are going gangbusters.) But for the rest of us, things are slow.
As for the reason? You guessed it. […]

This SEO Writing Tactic Never Works

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Last Updated on January 22, 2020Has your boss or a prospect ever said, “I’d like to try optimizing one page to see what happens. Then, if the page positions the way we want, we’ll work on other pages”?

Argh.

You hear this a lot if you’re freelancing or working for a boss who doesn’t get SEO. In their mind, you […]