This author has yet to write their bio.Meanwhile lets just say that we are proud Heather Lloyd-Martin contributed a whooping 374 entries.
Here’s a quiz for you…
How many times should you exact match the keyphrase in your web copy?
a. Five times
b. At least once every 100 words
c. At least once per paragraph
d. At least seven times, but no more than 15 for a 700-word article
The answer?
None of the above.
OK, I know that was a trick question. But, I phrased it like that […]
Do you look at photos of yourself from high school and think, “My hair! What was I thinking?”
Yup. Me too. In fact, a photo of 1980’s Heather — complete with BIG perm and beret — was on the screen during my AWAI Bootcamp presentation.
(The conference organizers asked for old photos, and that’s the best one I […]
Want to know one of the things that grinds my gears?
“SEO experts” who claim they have a “secret formula” that’s “100% foolproof.”
Why am I ranting so early in the morning? Let me explain…
Earlier this week, I received a note from a super-smart SEO writer who ran into a…challenging…prospect.
Why was the prospect challenging? Because he wanted […]
Have you heard that publishing more often makes the Google gods smile upon your site and bless your content with top rankings?
You’re not alone.
Many companies require their writers to post multiple time a week — sometimes even multiple times a day — because they believe it helps with search rankings. Their reasoning isn’t driven by […]
In a perfect world, our well-written content always positions top-10.
In reality, well, weird things happen.
Sometimes, a keyphrase-stuffed page makes it to the top of Google’s search results. And stays there.
How can that be?
Did someone pay Google for that listing? (No.)
Is repeating the keyphrase over and over a viable SEO writing tactic again? (Thankfully, no.)
Or, is there something […]
Imagine this…
You’re checking positions for a page you wrote, and you see something that stops you in your tracks…
Another site has taken your content and has claimed it as their own. There’s no link, no byline, nothing. They copied your page and pasted it into their site.
What’s worse, the page is positioning for the keyphrases […]
How many of you get stuck in the “what should I write about” trap?
::raising my hand::
Fortunately, there’s a simple way to create highly useful content that’s great for your readers.
Plus, Google LOVES this kind of content, and it even gives it special billing in the search results.
What’s the secret?
Answer common questions your readers ask every […]
Let’s talk about a big SEO secret.
Once upon a time, I was sitting around a table with a bunch of other SEO experts. At one point, someone said, “Do you have a hard time keeping up with all the SEO news?”
As I looked around the table, I saw everyone was nodding. And, yes, I was […]
Answer me this…
Why do copywriters create boring bullet points?
You know what I mean. Many product and service pages (maybe even on your site) highlight statements, like:
Imported
Washable and stain resistant
Comes in green, blue or black
YAWN. Are you still awake?
Me neither.
Here’s the problem:
In a perfect world, bullet points pop off the page and are quick-scan gold. Writing […]
Did you grow up hearing, “If it’s easy, there must be something wrong with it”?
Yeah. Me too.
Instead of looking for the easy way out, we often look for the most challenging, brutal way to do things. We work harder. We work longer hours. If we’re not suffering, we aren’t trying.
It’s all about the hustle.
Granted, this […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?
I’ve been teaching writers for over 18 years. Want to learn my secrets? Sign up for free tips.
