This author has yet to write their bio.Meanwhile lets just say that we are proud Heather Lloyd-Martin contributed a whooping 405 entries.
Imagine having an at-your-fingertips tool allowing you to dig inside Google’s brain and discover queries that Google couldn’t answer.
It’s here! And it’s cool!
Here’s how it works…
Have you ever conducted a Google search and received a “It looks like there aren’t any great matches for your search, please refine your query” message?
It doesn’t mean you were a bad […]
If you’re like me, you’re always on the hunt for writing tools that make your life easier — and won’t cost thousands in recurring subscription fees.
When people ask me about my “favorite” low-cost tools, three immediately pop into my brain. Two have free versions — although upgrading may be worthwhile. The third is a low/high tech combination product […]
Let’s play a game.
Let’s say you had a choice…
— You could create a piece of content that drives lots of incoming links — but, it will never position in Google.
— Or, you could create a top-positioned piece of content — but it will never receive an incoming link.
Which option would you choose? And why?
(Tricky, isn’t […]
Today, I’m going to hit you with a loving reality tap — and pair it with data that will (hopefully) help you relax.
Here we go…
If you’re an SEO writer, subscribing to a paid keyphrase research tool is a must do. It’s just as important as your laptop and your internet connection.
Yes, even if you “just have a few clients.” […]
Are your FAQ (frequently asked questions) pages dull, boring, and lifeless?
Do you look at your FAQ pages and think, “There’s nothing for me to touch up or optimize. I can leave those pages alone”?
What if I told you that you could transform your blah FAQ page into a sparkling conversion powerhouse?
But wait! There’s more!
What if that […]
I knew I shouldn’t have checked Twitter while I was on vacation.
Recently, I received a Twitter notification that I was on a “top ten SEO expert to follow” list. And I groaned, knowing the list post was going to cause an inevitable poo-show.
I was right.
When I checked Twitter the next day, the company had gotten comments like:
How […]
Think back to the last cringe-worthy time that you turned in a typo.
Maybe your latest proposal had a big, fat typo on page two. Or, you submitted copy to your boss, and she pointed out that you wrote weather instead of whether.
Ouch.
Sure, typos happen — but that doesn’t mean we’re happy about letting one fly.
Now, imagine taking that cringe-factor one step […]
Do you ever find yourself torn between two options?
Sure, product A looks great…but product B has more bells and whistles.
Who you gonna call when you can’t decide?
GOOGLE!
(I so wanted to type “Ghostbusters,” but I stopped myself!) :)
When I’m in comparison mode, I love reading posts comparing X product to Y. Posts like that help me focus my brain and provide […]
Do you struggle with headline writing?
Yup, me too. I think all good writers do. There are some days when I’m feeling on, and the headlines flow from my fingers.
And there are other days when I look at the page and think, “Everything I write is boring and nothing will work.”
Sound familiar? Well, do I have […]
Do you sometimes feel like you’re just another cog in the SEO wheel, and what you do (or write) isn’t that important?
Recently, I was on a Live with Search Engine Land panel where one of the questions was:
“It’s probably clear why you need capable content writers, but, for publishers/audiences, what are the benefits of prioritizing your […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?
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