Entries by Heather Lloyd-Martin

Wondering What to Write About? Try This!

How many of you get stuck in the “what should I write about” trap?
::raising my hand::
Fortunately, there’s a simple way to create highly useful content that’s great for your readers.

Plus, Google LOVES this kind of content, and it even gives it special billing in the search results.
What’s the secret?
Answer common questions your readers ask every […]

Still Using Google’s Keyword Planner? Your Time May Be Up.

Cover Photo by Caleb Woods on Unsplash
Over the years, I’ve joked that “Google giveth, and Google taketh away.”
Here we go again.
And this time, it may directly affect how you do business.
Here’s what’s happening…
The free ride is over

Years ago, Google’s Keyword Planner was considered a fairly viable keyphrase research tool. Accessing it was easy, the data was decent, and, most […]

What’s Your Copywriting Superpower?

Photo Credit
Have you seen the latest Marketing Profs 2018 Marketing Salary Guide?
The 2018 salaries for brand and agency content positions blew me away!
The forecasted salary range for a content strategist is $60,000 – $115,000.
A web copywriter? $47,000 – $104,000.
In fact, there was nothing under $40K a year.
Nice, eh?
This is great news for content writers like us. […]

Over 70 Percent of Top-Ten Sites Have This Characteristic

Quick: What’s a common characteristic of 70 percent (or more) of top-ten sites?
Is it a clickable Title?
Is it long-form content?
Nope. In fact, to borrow from Buzzfeed, “The answer will surprise you.”
The answer: site security.
Two recent studies show secure, https pages are locking up the top results.
Barry Schwartz reported that two sources — RankRanger and Mozcast — show […]

Is Content Syndication Spammy?

Imagine this…
The editor of a popular site emails you and says, “I love your work! Can we syndicate your content on our site?”
What should you do?
Celebrate and do the deal right then? After all, syndicating your content puts your writing in front of a brand new audience. One already-written post could result in massive site […]

What’s the Best Keyword Research Tool to Use?

Are you looking for the best keyword research tool out there — but there are too many confusing options?
You’re not alone.
A popular thread in the SEO Copywriting LinkedIn group is “what’s your favorite keyphrase research tool?” People recommended 11 different tools, ranging in price from free (if you’re willing to forgo search volume information) to […]

Win a Webinar Spot with a #SEOCopyHaiku

Here’s a fun game to play — and your answer may land you a free spot in my upcoming SEO Content Writing:Step-by-Step webinar series starting September 19th.
You know I like writing haiku, right? I even wrote 14 SEO writing tips in haiku (check out this blog post for the geeky goodness.)
Now, it’s your turn.
Tweet me your SEO writing haiku (@heatherlloyd) and […]

52 Questions to Ask Your New Copywriting Client [Updated for 2017]

Anyone who knows me knows that I tend to ask a lot of questions….
Why? Because that’s how I learn.
When you’re onboarding a new copywriting client — whether you work for yourself, or an agency — asking lots of question is the key to success.
Sure, that means that you’ll be spending an hour (or more) on […]

Quit Obsessing Over Your Freelance Writing Niche. Do This, Instead.

Right this minute, someone out there is wondering, “how can I find my perfect freelance writing niche?”
(Maybe even you.)
I receive heart-wrenching letters every week from writers trying to find their true path. These folks have heard they need to “find a niche” — and that’s where they get stuck.
Because people aren’t focused on finding a […]