Around 16 years ago, I met Debra Mastaler, founder of Alliance-Link — and I was immediately impressed by her intelligence, knowledge and her no-nonsense advice. Debra is a trailblazing woman (in fact, she was one of the first women in SEO) who knows how to set smart, sustainable link marketing campaigns. If you have a chance to see […]
About Heather Lloyd-Martin
This author has yet to write their bio.Meanwhile lets just say that we are proud Heather Lloyd-Martin contributed a whooping 410 entries.
Entries by Heather Lloyd-Martin
Imagine if you had to use your old high school photo for your business headshot.
Remember that perm you spent hours teasing? Your super-big hair would be showcased on your LinkedIn profile.
That cool mullet you sported, paired with your Metallica t-shirt? Yup. That’s what readers would see when they clicked over to your “about” page.
Although we’d never throw an old picture of […]
Does your company have challenges around content creation (especially creating optimized SEO content?).
You’re not alone.
I hear the complaints all the time…
“We create a lot of content every month, but it’s not very good. Our writing has quality issues, and we’re not sure what to do.”
“Our writers refuse to optimize their content because they think ‘SEO writing’ is […]
Do you know someone who would rather save money than spend it?
The flashy new iPhone 7 doesn’t tempt him –- he’s happy with his old-school flip phone.
If he goes out to lunch, he’s ordering the cheapest thing on the menu and boxing up half for later.
He’s probably demanding the “best deal” when asking for a quote.
Does the thought of writing a 3,000-word blog make you want to curl up in a small ball and rock back and forth?
What if I told you a recent study said writing shorter posts, more often, is a way to gain more social shares — even if that copy was written by a machine?
Recently, Steve Rayson […]
Imagine writing so sticky that people hang on to every word, spend more time reading your copy – and even remember it later?
Because every time they read your content, their brains are squirted with dopamine happy-juice.
No, it’s not black magic.
In fact, coming up with smile-producing content is incredibly fun!
It’s all about the wordplay.
Let me explain.
I often tell writers to have fun with their content. Whether you’re a B2B or B2C, you can get your point across — and establish your expertise — without sounding boring.
Today, I thought I’d take my own advice. Below you’ll find common SEO copywriting tips – written Haiku-style. Enjoy!
Doesn’t mean “keyphrase stuffing”
Write for people first.
Do the words “rapid results” make your heart rate pitter patter with glee?
Are you looking for a fun way to help your clients?
If you don’t know Ann Smarty, you’re in for a treat. Ann has been on the forefront of blogging and content marketing for years — plus, she knows her SEO stuff (@seosmarty is even her Twitter handle!).
Read what […]
Have you thought about dipping your toes in the SEO writing waters, but you figured it was “too technical” to learn?
Or, have you shunned SEO writing because you’ve heard it was spammy, maddening and not worth your time?
Let me calm your fears…
SEO writing has been around for a long time — close to 20 years now.
A lot has changed […]
Do you want more people to click on your search result — even if you’re not #1?
Masterfully-written meta descriptions have tremendous traffic-boosting powers.
In fact, Neil Patel has stated, “The meta description is the most important feature for improving click-through rate from search results pages.”
What’s more, you can write a great meta description in five minutes or less!
Here’s everything you need […]
I’ve been teaching writers for over 18 years. Want to learn my secrets?