Entries by Heather Lloyd-Martin

Are Two Sites Better Than One?

Every once in awhile, someone will call me with this great, “guaranteed not to fail” idea.
The conversation goes something like this.
“Why don’t we build out another site, write a whole bunch of new, optimized content and target the same keyphrases. That way, BOTH sites can position in Google, and we can dominate the search listings. Cool idea, […]

“SEO Content Marketing Is Too Expensive.” Now What?

How many times have you heard, “We can’t rewrite the web content right now. It’s too expensive”?
“Revising the SEO content is going to take a lot of manpower. We have other priorities.”
Yeah, I’ve heard it too.
Sure, the content may be horrible. But, the thought of changing it (and paying for it) is too overwhelming.
Even if […]

How to Master Meta Descriptions With the Google Snippet Trick

The more things change, the more they stay the same.
Last week, I came across a Yoast article discussing Google’s longer meta descriptions (Google doubled the room we have for meta descriptions last year — from 160 characters with spaces to 320.)
The first paragraph contained a sentence that made me laugh:
“It appears that Google very often […]

What If B2B Keyphrase Research Doesn’t Work?

Looking for B2B keywords?
What do you do when conventional keyphrase research tools do you wrong?
Here’s what I mean.
Last February, I spoke during AWAI’S Web Content Intensive (woot — what a fun event!) During my presentation, a woman asked how she could find reliable keyword research metrics for her niche B2B.
Her problem? Conventional research tools, like […]

9 Reasons Why You’re Losing Freelance Writing Gigs

What are the most frustrating words you can hear (or read) after spending hours writing a proposal?
“You’re too expensive. We’re going to go in another direction.”
But, here’s the thing…
We’ve all gone beyond our budget and spent more than we’ve expected.
We buy a slightly more expensive car because it has better safety ratings.
We buy organic produce […]

Wondering What to Write About? Try This!

How many of you get stuck in the “what should I write about” trap?
::raising my hand::
Fortunately, there’s a simple way to create highly useful content that’s great for your readers.

Plus, Google LOVES this kind of content, and it even gives it special billing in the search results.
What’s the secret?
Answer common questions your readers ask every […]

Still Using Google’s Keyword Planner? Your Time May Be Up.

Cover Photo by Caleb Woods on Unsplash
Over the years, I’ve joked that “Google giveth, and Google taketh away.”
Here we go again.
And this time, it may directly affect how you do business.
Here’s what’s happening…
The free ride is over

Years ago, Google’s Keyword Planner was considered a fairly viable keyphrase research tool. Accessing it was easy, the data was decent, and, most […]

What’s Your Copywriting Superpower?

Have you seen the latest Marketing Profs 2018 Marketing Salary Guide?
The 2018 salaries for brand and agency content positions blew me away!
The forecasted salary range for a content strategist is $60,000 – $115,000.
A web copywriter? $47,000 – $104,000.
In fact, there was nothing under $40K a year.
Nice, eh?
This is great news for content writers like us. (Congratulations […]

Over 70 Percent of Top-Ten Sites Have This Characteristic

Quick: What’s a common characteristic of 70 percent (or more) of top-ten sites?
Is it a clickable Title?
Is it long-form content?
Nope. In fact, to borrow from Buzzfeed, “The answer will surprise you.”
The answer: site security.
Two recent studies show secure, https pages are locking up the top results.
Barry Schwartz reported that two sources — RankRanger and Mozcast — show […]