Entries by Heather Lloyd-Martin

3 Ways To Protect Your Brand Now Before the New Google Launches

Here’s how to adjust your SEO content campaigns for the “new Google” now. What do you think? How will you adjust your SEO copywriting strategy? Leave a comment and let me know. Did you know my SEO Copywriting Certification students get updates like this every month — plus the ability to ask questions? Yup. Here’s […]

5 Reasons Why Keyword Research Is Important

Have you wondered if keyword research is important? Here’s the thing… Keyword research is the foundation of any SEO writing campaign. Researching keywords helps you write content that connects with your target reader and makes your content easier to find in Google. If you don’t add keywords and phrases to your content, your page won’t […]

What Does Google’s Panda Update in 2011 Teach Us About Today’s AI Content?

Twelve years ago, the SEO world was officially rocked by a … Panda. No, not the cuddly black-and-white creature. On February 23, 2011, Google’s Panda algorithm update rolled out. And everything changed like that. ::snapping fingers:: Back in 2011, Google was a different place. Seeing low-quality content positioning was common. Experienced SEO writers were competing […]

LinkedIn Newsletters: What I’ve Learned (So Far)

Four weeks ago, I launched my LinkedIn newsletter called The Well-Branded Woman. It’s been a freaky, fun-filled ride, complete with unexpected twists and turns. What I thought was going to happen didn’t – and what did happen blew my mind. Here’s what I did and what I’ve learned (so far!). Here’s how I set up […]

How Sustainable Is Your SEO Content Strategy?

Imagine this… You decide to add a new ongoing project to your content marketing plate every quarter. In the first quarter, you’d start podcasting. After that, you’d start writing in-depth guides and asking influencers to promote your content. By the third quarter, you’d create monthly webinars. And on and on. Sounds easy, right? You’re creating […]