Entries by Heather Lloyd-Martin

How Freelance Writers Can Survive the Upcoming Recession

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Last Updated on March 31, 2020
Right now, a lot of people are afraid.

Maybe even you.

They look at the news and at past economic cycles and say, “See, a recession will happen any day now. What will happen to my job/business/livelihood when it does?”

Scary stuff.

I get it. I do. For many people (including me,) the last […]

Do This Before You Write Sales Copy

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Last Updated on January 9, 2019
Do you ever wonder about the “right words” you should use in your sales copy?
Do you have just a general idea of your clients’ pain points, and creating reader-specific benefit statements is hard?
We’ve all been there. It’s hard to write good copy when you don’t have all the information you need.
The solution?
Start […]

How Many Times Should You Exact Match the Keyphrase?

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Last Updated on December 12, 2018

Here’s a quiz for you…
How many times should you exact match the keyphrase in your web copy?
a. Five times
b. At least once every 100 words
c. At least once per paragraph
d. At least seven times, but no more than 15 for a 700-word article
The answer?
None of the above.
OK, I know that was a trick question. […]

Should You Rewrite Your Web Copy? Or Hit Delete?

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Last Updated on January 17, 2019
Do you look at photos of yourself from high school and think, “My hair! What was I thinking?”
Yup. Me too. In fact, a photo of 1980’s Heather — complete with BIG perm and beret — was on the screen during my AWAI Bootcamp presentation. 
(The conference organizers asked for old photos, and […]

Is There a Secret SEO Writing Formula?

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Last Updated on January 17, 2019
Want to know one of the things that grinds my gears?
“SEO experts” who claim they have a “secret formula” that’s “100% foolproof.”
Why am I ranting so early in the morning?  Let me explain…
Earlier this week, I received a note from a super-smart SEO writer who ran into a…challenging…prospect.
Why was the […]

How Often Should You Publish New Content?

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Last Updated on October 24, 2018
Have you heard that publishing more often makes the Google gods smile upon your site and bless your content with top rankings? 
You’re not alone.
Many companies require their writers to post multiple time a week — sometimes even multiple times a day — because they believe it helps with search rankings. […]

Why Do Keyphrase-Stuffed Pages Position?

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Last Updated on October 10, 2018

In a perfect world, our well-written content always positions top-10.
In reality, well, weird things happen.
Sometimes, a keyphrase-stuffed page makes it to the top of Google’s search results. And stays there.
How can that be?
Did someone pay Google for that listing? (No.)
Is repeating the keyphrase over and over a viable SEO writing tactic again? […]

Did Someone Steal Your Content? Here’s What to Do

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Last Updated on September 26, 2018
Imagine this…
You’re checking positions for a page you wrote, and you see something that stops you in your tracks…
Another site has taken your content and has claimed it as their own. There’s no link, no byline, nothing. They copied your page and pasted it into their site.
What’s worse, the page […]

Why Answering Questions Is a Powerful Content Play

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Last Updated on February 26, 2019

How many of you get stuck in the “what should I write about” trap?
::raising my hand::
Fortunately, there’s a simple way to create highly useful content that’s great for your readers.
Plus, Google LOVES this kind of content, and it even gives it special billing in the search results.
What’s the secret?
Answer common […]