Entries by Heather Lloyd-Martin

[Updated]Why Do Freelance Writers Hate SEO Copywriting?

“SEO copywriting is low-paying, demeaning work.”
“SEO copywriting is synonymous with unethical projects.”
“[Much of this] SEO content is written by non-native speakers.”
In the words of Liz Lemon from 30 Rock, “What the what?”
I was amazed to read such angry posts in a LinkedIn group.  I knew SEO copy had a bad reputation in some circles. But I had […]

SEO Editing vs. Copywriting for SEO

Should you create original content? Or, should you SEO optimize a page that’s already on the site?
Freelance and in-house writers ask this question all the time. Their emails say, “My boss (or client) wants me to add keyphrases to this existing page. The problem is, the page isn’t very good. Will the keyphrases help? Or is better to […]

What Is SEO Copywriting and Why Is It Important?

Wondering what SEO copywriting is  — and if it’s important for your site?
SEO copywriting is a specialized form of online writing that:

Contains keyphrases — words your target reader types into a search box to find the information she wants.
Helps online content rank higher in search results (such as Google.)
Drives qualified traffic.

SEO copywriting is quality writing. Period. […]

What Is An SEO Copywriter? 23 Questions, Answered

Are you wondering what an SEO copywriter is, how much you can make and if taking the career plunge is right for you?
I’ve answered 23 of the most common questions I hear about the SEO copywriting profession. Enjoy!
What is an SEO copywriter?
An SEO copywriter writes content with two end-goals in mind:

The content is strategically written to position well in […]

2015’s 11 Hottest SEO Copywriting Posts

Wow. 2015 is almost over.
We’ve survived Mobilegeddon, debated the merits of RankBrain and learned to love long-form content.
It’s been a wild year. As always.
As in previous years, I’ve combed through my analytics and sleuthed out 2015’s most popular posts. (Curious about previous years? Here’s what was popular in 2014 and 2013.) This year, you’ve loved the how-to posts and even […]

Is Your Content Really Failing?

Does your content receive eight shares or less?
If so, your content is “failing,” according to a recent industry study.
I discussed BuzzSumo’s study during last week’s SEO Copywriting Certification training call. The author of the study, Steve Rayson, analyzed over one million posts and noticed a surprising trend. Popular, branded sites such as HubSpot saw a sharp […]

4 Experts Share How They Rock B2B Content Marketing with LinkedIn

Are you cultivating relationships with colleagues and potential clients?
Have you built a solid company page?
Are you actively participating and posting your content in key LinkedIn groups relevant to your industry’s vertical?
Have you considered establishing your own LinkedIn group?
If not, you really should: LinkedIn is an ideal platform for B2B content marketing, as well as for […]