Entries by Heather Lloyd-Martin

Unrelated Content: Why Writing About Shiny Things Won’t Drive Links

Have you ever worked with someone who had thousands of shiny thing content ideas? Sure, the company focus may be B2B SaaS solutions for enterprise systems. But the boss wants to see blog content on SEO, how to run virtual meetings, and online presentation skills.  Why? Because he thinks by scattering his content efforts and […]

Do Keywords In The URL Really Matter To SEO Writers?

Once upon a time, I had a client who wanted to make her page URLs chock-full of keyphrases. Her belief? A dermal fillers services page with the URL company.com/facials-aesthetic-services-botox-fillers-portland-oregon would have loads more positioning opportunities. After all, the URL contains all the keyphrases. Won’t that support the content and help Google figure out what the page is about? Well, […]

Writing A Page Title? Quit Focusing On The Wrong Things

Once upon a time, I worked with a client with a very specific Title-writing formula. What was his special trick? He believed that page Titles should be EXACTLY 60 characters (no exceptions) with the keywords separated by pipes. Like this: Accounts payable software | Accounts payable solutions | Small business payables Ugh. You guys know how much I […]

Can You Optimize One Page When The Rest Of The Site Sucks?

Raise your hand if this sounds familiar… A prospect (or boss) tasks you with an important project: write one spectacular page that instantly grabs great Google positions. That’s great, but… What if the rest of the site isn’t optimized (or is poorly optimized?) Can your standout writing bust through the site’s limitations, despite the fact it […]

Google’s Product Reviews Update — Here’s Why SEO Writers Should Pay Attention

You want to know something that grinds my gears…well, used to? Trying to find a unique product review in Google’s top-10. I’d click on Title after Title hoping for something different– but all the landing pages read like rehashed versions of each other, complete with similar sentence structures and information. I’d even dive into page 3 or 4 […]