Have you ever worked with someone who had thousands of shiny thing content ideas? Sure, the company focus may be B2B SaaS solutions for enterprise systems. But the boss wants to see blog content on SEO, how to run virtual meetings, and online presentation skills. Why? Because he thinks by scattering his content efforts and […]
About Heather Lloyd-Martin
Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 20 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
Entries by Heather Lloyd-Martin
Imagine that you decide to make getting rock-hard, six-pack abs a goal. Sadly, you know results like that won’t happen overnight — or without hard work. You lift weights. You do cardio. You change your eating habits — all with your one big goal in mind. Those elusive 6-pack abs. Then, one day, you lift […]
This blog post is a little different. Instead of focusing on one main topic, I’ve shared ten rant-filled tips (and scads of resources) designed to make your SEO writing life a little easier. Enjoy! — It’s easy to get caught up in the search volume numbers game and think that bigger is better. It’s not, […]
Once upon a time, I had a client who wanted to make her page URLs chock-full of keyphrases. Her belief? A dermal fillers services page with the URL company.com/facials-aesthetic-services-botox-fillers-portland-oregon would have loads more positioning opportunities. After all, the URL contains all the keyphrases. Won’t that support the content and help Google figure out what the page is about? Well, […]
Once upon a time, I worked with a client with a very specific Title-writing formula. What was his special trick? He believed that page Titles should be EXACTLY 60 characters (no exceptions) with the keywords separated by pipes. Like this: Accounts payable software | Accounts payable solutions | Small business payables Ugh. You guys know how much I […]
Raise your hand if this sounds familiar… A prospect (or boss) tasks you with an important project: write one spectacular page that instantly grabs great Google positions. That’s great, but… What if the rest of the site isn’t optimized (or is poorly optimized?) Can your standout writing bust through the site’s limitations, despite the fact it […]
You want to know something that grinds my gears…well, used to? Trying to find a unique product review in Google’s top-10. I’d click on Title after Title hoping for something different– but all the landing pages read like rehashed versions of each other, complete with similar sentence structures and information. I’d even dive into page 3 or 4 […]
Once upon a time, I worked with a fantastic writer who wrote crappy Titles. Instead of creating something clickable and compelling, she’d pen sleepy-sounding Titles like: Geriatric Cat Care | Care for Older Cats | Cat Care Yawn. This woman didn’t create yawner Titles as a strategy. It was just the way she’d always done […]
I’m going to say something a bit controversial. Google’s page two gets a bad rap. I’ve heard it be described as a “search desert,” “nowheresville,” and “the best place to hide a dead body.” During live trainings with clients, I’ve gotten the side eye numerous times by exclaiming, “But look! You’re on page two for […]
Yup, it’s another rant-y post. (I know how much you guys love them!) And this time. I’m trashing on Peloton. Again. Long-term subscribers know that I’ve written about Peloton before. Although I mock their ads, I grudgingly have to admit that their targeting is spot-on. Great advertising is a fantastic way to drive sales. But what happens […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?