Entries by Heather Lloyd-Martin

How To Write Masterful Meta Descriptions (With Examples!)

Do you want more people to click on your search result — even if you’re not #1?
Masterfully-written meta descriptions have tremendous traffic-boosting powers.
In fact, Neil Patel has stated, “The meta description is the most important feature for improving click-through rate from search results pages.”
What’s more, you can write a great meta description in five minutes or less!
Here’s everything you need […]

Why Incubation Time Makes You A Better Writer: Tips from Henneke Duistermaat

Have you wondered why your blog post titles are falling flat, and folks aren’t taking action?
Are you looking for a way to simplify your writing process?
If you don’t know Henneke Duistermaat, you’re in for a treat. Henneke is the owner of Enchanting Marketing and has been featured in Forbes, Entrepreneur Magazine and Copyblogger. 
In fact, Copyblogger’s Brian Clark […]

Want to Write A Sizzling Services Page? Check Out These 7 Tips!

Want to know the secrets to writing a top-converting services page?
Unlike product pages, which are all about landing the sale, service pages are different.
It’s all about getting the lead.
With that in mind, here are seven smart strategies for capturing leads with savvy SEO copywriting.
Watch the video for all the juicy information, or check out a summary of […]

Google Frees Up Search Results Real Estate for SEO Titles

It’s been an interesting week for SEO…in a good way.
As Jennifer Slegg reported last Wednesday, Google has increased the width of its main search results column. Granted, the news didn’t make for an earth-shattering headline, but Google’s redesign of its search engine results page (SERP) is huge news for anyone involved in digital marketing (including, of course, SEO copywriters!)
Let’s explore […]

[Updated]Why Do Freelance Writers Hate SEO Copywriting?

“SEO copywriting is low-paying, demeaning work.”
“SEO copywriting is synonymous with unethical projects.”
“[Much of this] SEO content is written by non-native speakers.”
In the words of Liz Lemon from 30 Rock, “What the what?”
I was amazed to read such angry posts in a LinkedIn group.  I knew SEO copy had a bad reputation in some circles. But I had […]

SEO Editing vs. Copywriting for SEO

Should you create original content? Or, should you SEO optimize a page that’s already on the site?
Freelance and in-house writers ask this question all the time. Their emails say, “My boss (or client) wants me to add keyphrases to this existing page. The problem is, the page isn’t very good. Will the keyphrases help? Or is better to […]

What Is SEO Copywriting and Why Is It Important?

Wondering what SEO copywriting is  — and if it’s important for your site?
SEO copywriting is a specialized form of online writing that:

Contains keyphrases — words your target reader types into a search box to find the information she wants.
Helps online content rank higher in search results (such as Google.)
Drives qualified traffic.

SEO copywriting is quality writing. Period. […]