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Couldn’t make it to PubCon (or were there so many fantastic sessions that you couldn’t hit them all?). For those who missed it, here’s my presentation from last week’s “Real World Winning Tactics For Content Creation” session. I discuss how to improve existing sites and how to leverage the power of content for better search rankings and conversions. Enjoy (and zip me at tweet at @heatherlloyd if you have any questions!).