Important internet marketing industry trends and predictions, astute analyses, and the more notable posts of 2012 continue to thread their way through this week’s Web-writing news.
Among these web gems: SEO and search marketers discuss link-building and analytics in 2013, social media marketers get animated about Facebook’s new graph search, while content marketers talk mobile marketing and imminent industry changes. Enjoy this week’s picks!
Lauren Litwinka shares her most notable expert interviews of the previous year with “Inside The Minds Of 16 Online Marketing Masters: Best Interviews of 2012” at aimClear.
Joe Pulizzi discusses “3 Critical Content Marketing Trends that Signal Big Industry Changes Ahead” at Content Marketing Institute.
Lee Odden posts “6 Essential Questions & Answers About Content Marketing for 2013” at Top Rank.
Joe Chernov posts “How to Avoid ‘False Choices’ in Content Marketing” at MarketingProfs.
Seth Godin posts “Understanding idea adoption (you’re not a slot, you choose a slot).”
Heather Lloyd-Martin posts “Ignore the experts and be a copywriting rebel” at SEO Copywriting.
Paul Jun shares “Three Basic Elements of Content that Spreads” at Copyblogger.
Carson Ward discusses “Why Content Goes Viral: the Theory and Proof” at SEOmoz.
Lee Odden shares “War of Words: Myth-Busting Social Media, SEO & Content Marketing” (from his NMX presentation) via Top Rank on Slideshare.
Steven Van Belleghem posts “How to Write a ‘Content Conversion’ Plan?” at Business 2 Community.
Nicholas Dureault shares an extensive article on essential internet marketing techniques with “Content Marketing for SEO –Very Awesome Content Marketing Cheat Sheet” at Social Media Today.
Eric Enge shares his interview with the Mobile Sales Director at comScore, “Mobile Integration with comScore’s Diran Hafiz” at Stone Temple Consulting.
Marketing Sherpa’s weekly research chart depicts the “Engagement rate of local mobile marketing tactics.”
Aaron Strout posts “What’s Ahead For Mobile Marketing In 2013” at Marketing Land.
Marty Weintraub posts “Inbound PR: Pulling Media Mind Share With Content & Big Data” at aimClear.
With his trademark humor, Ian Lurie posts “Stupiphanis: Lessons for leaders” at Portent.
For the copywriter, Heather Lloyd-Martin discusses how to “Make your freelance copywriting pay – every time!” at SEO Copywriting.
- eMarketing + Commerce (eM+C) will hold its second annual intensive “All About Email Live!” series of workshops in Atlanta, GA, on January 31st.
- Content Success Summit 2012 (“Online Content Marketing Mega Conference”) is on (and completely online) starting February 5th.
- Marketing Sherpa’s Email Summit 2013 will take place in Las Vegas from February 12th thru the 15th.
- Content Marketing World Sydney (yes, Australia) is scheduled for March 4th thru the 6th. Register by January 31st for early bird savings!
- The BtoB Digital (Marketing) Live Conference is scheduled for March 20th in San Francisco. Register by February 1st for early bird savings!
SEO & Search
Google Analytics’ Director of Engineering, Paul Muret, posts “Insights for 2013: Understanding Your Customers & The Full Value of Digital.”
Laura Crest posts “2012’s top 10 SEO expert interviews” at SEO Copywriting.
Eric Enge shares his “SEO Revelations for 2013” at Search Engine Watch.
Nominations for “Top SEO Women of the Year Award – 2013” are being accepted at Level 343.
Michael Loban posts “10 Google Analytics Resolutions for 2013” at the Google Analytics blog.
Marcela De Vivo posts “5 Ways to Fulfill Your Traffic Goals in 2013 Using Data from Google Analytics” at Search Engine Journal.
Dave Rohrer shares “53 Alternatives to Google Analytics” at 312 digital.
Chris Crum ponders “What Will Be Google’s Panda/Penguin For 2013?” at WebProNews.
Eric Ward discusses “Where Link Building is Heading in 2013” at Search Engine Watch.
Don’t fear the Penguin needlessly: Danny Sullivan explains “Why Asking StumbleUpon To Remove Your Links Is Dumb” at Search Engine Land.
Simon Penson posts “Semantic Web and Link Building without Links > The Future for SEO?” at SEOmoz.
Bharati Ahuja posts “If Content Is King Then Context Is Queen And The Trust Factor Is The Royal Crown” at WebPro Technologies.
What is a post-Penguin SEO professional? Nathan Safran discusses “The New SEO Professional: Master Of Both Left & Right Brain” at Search Engine Land.
Jayson DeMers shares his video interview (and transcript) with Neil Patel, “SEO Link Building for 2013…” at Search Engine Watch.
Miranda Miller reports on Raven Internet Marketing Tools’ Alison Groves’ NMX presentation with “Link Building for Beginners in 3 Simple Steps” at Top Rank.
Nick Stamoulis posts “When Is (a) Link Worth More Than a Link?” at Search Engine Guide.
Greg Habermann posts “Secrets to Writing Engaging Titles & Content for SEO” at Search Engine Watch.
AJ Kohn discusses “New Ways To Track Keyword Rank” at Blind Five Year Old.
Jennifer Horowitz posts “Site Structure: Don’t Neglect It” at Level 343.
Randy Krum posts his “Interview with Eric Enge about Infographics in an SEO Strategy” at InfoNewt.
Carrie Hill speaks geek with “Analytics Matched Search Queries Vs. AdWords Keyword Details Reports” at Search Engine Land.
Lisa Buyer posts “Hot #Instagram Analytic Tools to Optimize Brand PR Power” at Search Engine Watch.
Neil Patel shares his entrepreneurial story with “How I Built a 7 Figure SEO Agency” at Quicksprout.
- SES London is on for next month, February 18th thru the 21st.
- SMX West is scheduled for March 11th thru the 13th in San Jose, CA. Register by February 1st for early bird savings!
- SMX Toronto is scheduled for March 20th and 21st. Register by January 25th for early bird savings!
- SES New York will return to The Big Apple March 25th thru the 28th. Register by February 21st for early bird rates!
Social Media Marketing
After much anticipation…Corey Eridon reports “Facebook Announces New Social Search Called ‘Graph Search’” at HubSpot.
Mashable has several posts about Facebook’s new search feature, including Lance Ulanoff’s “Facebook Graph Search Could Be Its Greatest Innovation,” and Alex Fitzpatrick’s “What Facebook’s New Graph Search Means for Your Privacy.”
Lindsay Schleisman posts “LinkedIn Groups: Marketer’s Secret For Targeting Media Roles” at aimClear.
Stacey Acevero posts “Social Media in the New Year – Key Trends to Embrace and Ignore” at Blogging PR Web.
Courtney Hunt discusses the outlook for social media tech in 2013 with “Social and Digital Tech Trends: 9 Take-Aways for YOU” at Social Media Today.
Human social media analysis: the SitePro News’ staff writers report “Human Element Keeps Twitter Relevant 24-7.”
Matt McGee reports that “Digg Says It’s Growing, Starting To Monetize” at Marketing Land.
“Top 10 Social Media Blog Finalists” headlines Social Media Examiner’s weekly news.
Brian Solis posts “From the Big Screen to the Little Screen: The evolving relationship between TV and search.”
Noting increasingly shorter attention spans, Jeff Bullas posts “5 Types of Snack Size Content for Social Media Marketing Worth Considering” at his blog.
Sharon Hurley Hall posts “3 Dashboard Tools That Measure Social Media Engagement” at Crazy Egg.
Brian Honigman discusses “How Location-Based Social Networks Are Changing the Game for Businesses” at Entrepreneur.
Mack Collier posts “How to Think Like Zuck: a Q&A With Ekaterina Walter,” discussing her newly-released book.
Ekatrerina Walter posts “4 Businesses Leveraging Storytelling With Images” at Social Media Examiner.
The psychology of social sharing: Bas Van Den Beld posts “Sharing Makes us Feel Good, a Monkey Brain Shows Us” at State of Search.
Timothy Carter discusses “Why You Suck At Social Media Networking” at Search Engine Journal.
- Social Media Marketing World is scheduled to take place in San Diego from April 7th thru the 9th.
- For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.
photo thanks to Dan Zen
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