SEO content marketing roundup, week ending March 7th

By Heather Georgoudiou, Marketing Director

This week the web was fluttering about analytics and algorithms, Google improved the Google analytics tool, updated the big bad algorithm, and centered Google+ for world domination.

Other news includes notes from SMX West, tips for landing pages, and how to find and land guest blogging gigs without groveling.

Happy reading!

Content Marketing

Photographs, Images & Graphics – Reader Eye-Candy – Heidi Cohen reveals how content marketers use images to attract their target market and offers actionable tips on finding the right image for your brand.

Five Companies Rethinking Content – Digiday writer Josh Sternberg evaluates five companies modernizing the publishing industry by combining old-school verticals with new technology.

How to Treat Your Blog as a Business – Not a Hobby – Prolific Living blogger Farnoosh Brock explains the difference between a fun blog and a business blog.

10 Content Ideas to Improve Organic Visibility – Writer George Aspland reveals how new website content improves visibility and offers tips on how to keep your website content fresh.

Four Tips for Improving Landing Page Conversions – Level343 offers quick tips to building landing pages that convert.

Your Landing Pages Suck: Here are 10 Examples That Don’t – A nice list of top notch landing pages designed to convert.


SEO & Search

It’s Not SEO Anymore, It’s Marketing. Deal With It.TopRank blogger Lee Odden tackles how SEO has evolved into a scientific art form, but it’s still marketing.

Google Analytics Improves User Interface – Latest updates to Google analytics includes a refined color palette which highlights data.

11 Google Analytics Tricks to Use for Your Website – Great advice on venturing beyond the basics with Google analytics.

February Google Update: What You Need to KnowVertical Measures Kaila Strong highlights the latest changes in Google’s algorithm.

Copywriters Take Note: Keywords Exposed as Secret to Success at #SMX 2012 aimClear’s Erica Sendros attends the keyword research and copywriting for search success panel discussion at SMX West and gives us her detailed notes.

45 Ways Google+ Has Integrated Into Search –  KISSmetrics delivers a great list of resource articles that details how Google+ changed the search and social media marketing world. 


Social Media Marketing

Half of All Small to Medium Sized Businesses Use Social Media for MarketingMarketingProfs reviews a new report that details how small businesses are using social media.

Making Social Media Sell: Here’s How – Is your social media marketing making plan delivering revenue? If not, here are some tips to get you on the right path.

New Facebook Pages With Timeline Design Kristi Hines at Kikolani tries out the new Facebook timeline feature and lists the pros and cons.

7 Common Objections Freelancers Face, Now Answered Freelance writer Laura Spencer reviews common objections freelancers face with clients.

How Your Passion Can Help Land Lucrative Niche Clients – Veteran freelance copywriter Lynda Goldman talks with SuccessWorks about how she discovered her niche market and turned her business around.

The Importance of Brand in an Era of Digital Darwinis– Brian Solis discusses how brands must adapt to evolve.

Whiteboard Friday: Guest Blogging Strategies – SEOmoz guru Rand Fishkin explains how to find, approach, and create guest blog posts. A must read for bloggers.



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