SEO and content writing tips: Week ending April 1, 2014


You have to do a lot of stuff, like running a business or managing a marketing team. Oh yeah, and writing. This week’s posts will help you do all of that stuff!

Yes, we’re mostly writers, but we’re also business owners and marketing managers who do a ton of other stuff, so most of this week’s posts are in the general “content marketing tips” section.

Like what, you ask?

Well, you’ll discover how to create social sales funnels, how to get more positive reviews, a definitive guide to live tweeting, content management strategy essentials, how to build personas – and even why you should thank your competitors. Yes, THANK your competitors! OMG, go read these posts right now.

But just because they’re at the bottom doesn’t mean skipping all the other important writing and freelancing tips along the way – like why your freelance writing site sucks and what you can do about it. (Hey, Heather may offer tough love sometimes but, as you know, your business will be better for it!)

Thanks and enjoy!

Search engine news

Matthew “Kaboomis” Loomis writes Countdown to 2015: U.S. Giving Up Control of Internet for

Barry Schwartz writes Google’s Matt Cutts: Almost All Penalties Are For Quality Violations for Search Engine Roundtable.

Chris Lake writes Why Econsultancy has implemented nofollow for guest blogging for Econsultancy.

Content writing tips

jackforde writes The Two Best Ways To Beat Writer’s Block for The Copywriter’s Roundtable.

David K. William writes 8 Tips to Nail Your Online Research for The Web Writer Spotlight.

Shane Jones writes Most People Won’t Actually Read Your Landing Page – How to Get Your Message Across Anyway for KISSmetrics.

Jeff Goins writes 5 Ideas for Writing Blog Posts When You Feel Stuck for Goins, Writer.

Jean Spencer writes How to Be a Better Blogger Through Content Planning for SEO Copywriting.

Promote your content

Sally Ormond writes Social Media Research You Need to Know About for Freelance Copywriter’s Blog.

Laura Phillips writes Tips for Building a Social Media Campaign for State of Digital.

Ryan Kettler writes Build Your Audience with These Three Tools for Social Media Impact.

Angela Wilkinson writes How to link blog posts to G+ Profiles in Google Search Results for Web Analytics World.

Inspiration for writers

Joanna Penn writes The Intentional Writer: Finding the Time, Space, and Inspiration You Need to Write for The Creative Penn.

Chuck Wendig writes Obligatory Reiteration: Writers Write (Or: “Welcome To Write Club”) for terribleminds.

In-house writing tips

James Moreau writes How Can Sales Use Content to Find and Engage Prospects? Here Are 3 Tactics for Kapost Content Marketeer.

Jessica E. D’Amico writes Optimize Your Social Media Delegation for Search Engine People.

Tamlyn Wilson writes What mistakes is your company making on social and how can you fix them? for memeburn.

Amy C. Teeple writes Many writers, one voice – it IS possible for SEO Copywriting.

Jean Spencer writes Top Trends in Content Marketing Hiring [Infographic] for Kapost Content Marketeer.

David Kirkpatrick writes Content Marketing: Come in with an idea, leave with a blog post for MarketingSherpa.

Help for freelance writers

Heather Lloyd-Martin writes 10+ ways your freelance writing site sucks (and what you can do about it.) for SEO Copywriting.

Advanced SEO writing strategies

Samantha Wanner writes Inside SEER: How to Use SEO for Reputation Management for SEER Interactive.

Jennifer Slegg writes Matt Cutts on How to Tell Google When Multiple Domains are Related for Search Engine Watch.

Mark Schaefer writes What is search jacking and how can it hurt your brand? – Schaefer Marketing Solutions: We Help Businesses for {grow}.

SEO for beginners

Selena Narayanasamy writes Google Webmaster Tools: A Walkthrough For SMBs for ISOOSI Blog.

A contributor writes Bing Webmaster Tools Functions #SMX for State of Digital.

Rand Fishkin writes Surviving the SEO “Slog” – Whiteboard Friday for Moz.

April Wilson writes Strong SEO Keywords are Key for Web Analytics World.

Adam Melson writes Link Building Guide: When You Have No Links for SEER Interactive.

Content marketing tips

Joe Pulizzi writes Social and Search News that May Change Your Content Marketing for Content Marketing Institute.

Rebecca Lieb writes Why content marketing doesn’t need to tell a story for iMEDIA Connection.

Carla Marshall writes Video SEO: Optimize your YouTube Channel For Better Search Rankings [Creator’s Tip #135] for ReelSEO.


Nicole Karlis writes Why It’s Best to Rock at One Channel, Not All for Social Media Today.

Corey Smock writes The Definitive Guide to Live Tweeting for Social Media Today.

Brian Carter writes 3 Steps to Build a Social Media Marketing Sales Funnel for Social Media Examiner.

Susan Ganeshan writes 5 Tangible Steps To Help Inspire More (Positive) Social Reviews for Social Fresh.

Ginny Soskey writes 10 Common Landing Page Myths: Busted for HubSpot.

Ford Kanzler writes Content Management Essentials: Strategy and Reuse for MarketingProfs.

Nate Dame writes Gaining Traction With Content Marketing: How To Build Personas for Marketing Land.

Daniel Burstein writes Why You Should Thank Your Competitors for MarketingSherpa.

Brian Zeng writes Are Influencer Groups All Set to Dominate Marketing? for Search Engine Journal.

Gina Smith writes How E-commerce Brands Can Build Trust Online for Sparksheet.

Ben Harper writes How to Use Data to Improve Your Content Marketing Strategy for Content Marketing Institute.

Michael Aagaard writes 3 Landing Page Optimization Mistakes You Don’t Have to Make (Because I Already Made Them) for Unbounce.

Photo thanks to UberOffices (A Multitasking Busy Guy)

On the path to freelance greatness? Get there faster by taking Heather’s Copywriting Business Boot Camp class! Sign up now to save 20%! Hurry, because this amazing sale ends April 14. You don’t want to miss this one!

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.