SEO and content writing tips: Week ending April 15, 2014


Google’s keyword and guest blogging policy.

Sooo … what’s up with Google!?

You’re about to find out in the following posts.

When Google’s not generating guest blogging and keyword confusion, it can teach us a thing or three about copywriting – as Heather shares in her “content writing tips” post.

Enjoy this week’s tips … uh … all bazillion of them.

Sorry, I gotta warn ya now, I went a liiiiiittle content crazy this week, folks.

I’ll try to reign it in a bit next week.

Search engine news

Ginny Marvin writes Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks for Search Engine Land.

Rebecca Haden writes “Not Provided” Extends to Paid Search? for Haden Interactive.

Michael Wiegand writes (not provided) for Advertisers™ Beta for Portent.

A.J. Ghergich writes Breaking: ‘Not Provided’ to Slam 3rd Party Paid Search for Ghergich & Co..

Matt Southern writes Business Owners Complain Of Positive Reviews Disappearing After Yahoo’s Deal With Yelp for Search Engine Journal.

Barry Schwartz writes Google’s Matt Cutts Lobbying To Reward Secure Sites With Better Rankings for Search Engine Land.

Chris Merriman writes ‘Let Me Google That For You’ Bill Introduced to U.S. Senate for Search Engine Watch.

Content writing tips

Birgitte Rasine writes What is Developmental Editing and Why Should You Use It? for The Write Practice.

Amanda Milligan writes Publish Content Where it Will Reach Your Target Audience: 3 Key Steps for Content Marketing Institute.

Scott Aughtmon writes 4 Illuminating Lessons From One of History’s Most Inventive Content Marketers for Content Marketing Institute.

Jerry Low writes Write Blogs Faster for Social Media Today.

Heather Lloyd-Martin writes 3 things Google can teach you about copywriting for SEO Copywriting.

Emily Wenstrom writes Three Tactics to Stop Letting Inspiration Rule You for The Write Practice.

Henneke writes 3 Tricks to Entice Busy People to Read Your Content … Word-by-Word for Enchanting Marketing.

Promote your content

Martin Shervington writes What Every Marketing Department Needs to Know About Google+ for Convince and Convert.

Andrea Carollo writes Stand Out: Ways to Connect with a Top Influencer for CopyPressed.

Level343 Team writes Working with Facebook’s Latest Algorithm Change for Level343.

Jason Navon writes Has Facebook killed organic post reach for brands? What should you be doing about it? for Econsultancy.

Aaron Agius writes 17 Advanced Methods for Promoting Your New Piece of Content for KISSmetrics.

Michael Stelzner writes Google+ Marketing Tactics, How to Promote Your Content on Google+ for Social Media Examiner.

Clarissa Sajbl writes The Psychology Of Online Sharing: ZMOT and The Ad Spend Fragmentation for State of Digital.

Danielle Bachini writes How to Know When Your Facebook Fans Are Most Active for Brick Marketing.

Inspiration for writers

Joanna Penn writes No More Excuses About Writing. Fire The Muse And Go To Work. for The Creative Penn.

James Chartrand writes The Perfect Storm that All Writers Need to Avoid for Men With Pens.

Henri Junttila writes Do Negative Thoughts Give You Writer’s Block? 5 Ways To Cut Loose for Write to Done.

In-house writing tips

Joe McCambley writes The Problem with ‘Brand Publishing’ for Sparksheet.

Neil Patel writes How to Know if Your SEO Firm is Helping You or Hurting You for KISSmetrics.

Jean Spencer writes How to Get a Job in Content Marketing: An Interview with LinkedIn’s Jason Miller for Kapost Content Marketeer.

Help for freelance writers

Jeff Goins writes What Is the Portfolio Life? for Goins, Writer.

Mark W. Schaefer writes Almost everything I knew about starting a business was wrong for {grow}.

Advanced SEO writing strategies

Wayne Liew writes Keyword Research Tools: The Ultimate List for Small Business for Sprout Geek. (OK, this one was published March 26, but it’s such a valuable resource that I’m including it anyway.)

Randy Milanovic writes A Different View on SEO in a Post-Hummingbird World for Social Media Today.

Jon Ball writes The Future of Link Building: 5 Important Messages for Search Engine Watch.

Chris Marentis writes A Complete Guide To The Essentials Of Post-Hummingbird SEO for Search Engine Land.

Joe Hall writes Building Signals And Mitigating Risk For Local SEO for Internet Marketing Ninjas Blog.

David Sottimano writes Getting hreflang Right: Examples and Insights for International SEO for Moz.

April Wilson writes Rethinking Navigation for Better SEO for Web Analytics World.

SEO for beginners

Kristi Kellogg writes SEOs Discuss the Role of Brands as Publishers for Bruce Clay, Inc..

James Brockbank writes SEO 101: Getting The On-Page SEO Basics – Search Engine Journal for Search Engine Journal.

Dave Davies writes Google’s Matt Cutts on SEO: A Retrospective (2011-2013) for Search Engine Watch.

Kristine Schachinger writes SEO, Your Website & You: 5 Myths & 10 Tips for Search Engine Watch.

Content marketing tips

Scott Aughtmon writes 4 Illuminating Lessons From One of History’s Most Inventive Content Marketers for Content Marketing Institute.

Cindy King writes 25 Social Media ROI Tips From the Pros for Social Media Examiner.

Robin Swire writes The Art of Thinking Sideways: Content Marketing for “Boring” Businesses for Moz.

Sonja Jobson writes 7 Types of Landing Pages That Will Make Your Website Visitors Stick Like Fly Paper for KISSmetrics.

Stefanie Grieser writes Is Too Much Choice Killing Your Conversion Rates? [Case Studies] for Unbounce.

Brooke Ballard writes How to Achieve a Return on Conversation with Emotional Marketing for {grow}.

Garrett Mann writes Why (and What) You’re Selling with Content Marketing for Kapost Content Marketeer.

Lisa Barone writes Let’s Stop Killing Things. Like, Blog Categories for Overit Blog.

Dianna Huff writes 7 Tips for Creating an Effective Home Page that Builds Trust for Dianna Huff’s Blog.

Sally Ormond writes How to Create and Run a Successful Website for Freelance Copywriter’s Blog.

Tom Webster writes There is No One-Size-Fits All Content Marketing Approach for Convince & Convert.

Amy C. Teeple writes Who cares about Passover? Holiday marketing examined for SEO Copywriting.

Gini Dietrich writes Recycle Existing Content with These Four Tips for Spin Sucks.

Kevan Lee writes How to Perform an A/B Test on Your Website for Buffer Blog.

Email marketing

Francis Santos writes » How To Start Email Marketing In 5 Steps for Search Engine People.

Stef Gonzaga writes 9 Irresistible Incentives That’ll Grow Your Email List Like Crazy for Boost Blog Traffic.

Debra Ellis writes Email Marketing Success for Small Business | Social Media Today for Social Media Today.

Bola Awoniyi writes Four innovations that will shape the future of email marketing for Econsultancy.


Sunny Minorics writes 5 New Google Analytics Insights to Grow Your Business for SEER Interactive.

Photo thanks to Alexa LaSpisa (Do not enter)

Want to please your customers and Google? Take Heather’s SEO Copywriting Certification training. Save almost $200 if you sign up now! Offer ends April 30!

3 replies
  1. Jerry Low says:

    Hey Tracy, thanks for including our ‘How to write a great blog faster’ in your list.

    The article is actually written by our writer at WHSR Lori Soard and the article was originally published here: (We feed our articles to Social Media Today – the version you were linking to.)

    Anyway, still, this is a great round up. Thanks for having us again! :)


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