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Recently, I gathered a collection of Heather’s posts about surviving in the highly competitive SEO freelance copywriting business.
Today, I’ve selected a complementary set of Heather’s posts on how to start your own freelance business – beginning at the beginning.
These posts are a mashup of both video how-to’s and Heather’s regular Thursday posts. For those of you (like me, like Heather) who prefer to read content, rest assured that the video posts included are all accompanied by narrative text.
So without further prefacing, let’s get on with Heather’s best on how to successfully start and manage freelance copywriting business…
Preceded by how to: define a niche market, ask for a writing deposit, deal with writing revisions, stand firm by your rates, protect yourself with a contract (no matter the size of the gig), and hone in on the services to offer your clients, in this video post Heather gets down to the nitty-gritty of how to launch your freelance copywriting business – by making a smart plan.
Wondering whether to just take the plunge in starting your new freelance copywriting business? Or would it be a better strategy to slowly wade in? In this final installment of her How to start an SEO copywriting business video posts, Heather outlines the pros and cons of each approach.
Asking questions is the best way to get at the answers you need to write highly effective, targeted SEO content. Meaning, content that resonates with your clients’ prospects and succeeds with conversions. Think your list of 10 questions is a bit much? Try 52 – from reporting to marketing to process/procedure questions – to drill down to the details you need to generate great conversions-driving SEO copy that best helps your new client.
So this is it: you’ve the questions you need to ask (above) and have scheduled a call with your perfect prospect. No worries: with these seven business-savvy tips from Heather (backed by her five confidence-boosting tips to help your prepare for prospect calls) you will close the deal. Easily.
Now that you’ve some momentum in your freelance copywriting business, and have (hopefully) accumulated some case studies and killer testimonials, you’re ready to ask for a raise. This can be a very uncomfortable and somewhat scary thing to do. Here, Heather outlines six things to consider if you’re thinking about raising your freelance copywriting rates.
photo thanks to Steven Depolo