3 SEO content ideas for the blogging blocked

Greetings and welcome back! Today Heather discusses three SEO content ideas for those of you who may be “blogging blocked.”

If you’ve been blogging awhile, eventually you’ll probably hit the point where you’re not sure what to write about anymore. It can be very frustrating to sit there, looking at a blank page, thinking, I need to come up with a post, what am I going to do?

So here are some ideas for those folks who may be stuck because they’ve been blogging for a while, or for those who are just starting to blog and they’re looking for different avenues in which to do it…

1. Weekly “best of” roundup posts – Content curation

  • List the best blog posts, articles and cutting-edge information.

One thing I would recommend is content curation, such as a weekly “best of” roundup post that lists the best blog posts, articles, and cutting edge information in your industry.

  • Warning! These may be easy to write, but take a lot of research time.

While these content curation posts and articles are easier to write, in that you’re mostly gathering information and writing a short summary, know that they are time-consuming as well.

My blog editor, Laura Crest, published a great article illustrating all that she does to come up with the weekly SEO Content Marketing Roundup posted here each Wednesday. So definitely check that out!

2. Post interviews

The second thing I’d recommend is to post interviews. People love reading interviews! You can chat with other folks in your industry, and they don’t necessarily have to be the big, well-branded folks.

  • Review other interviews in your industry – then come up with a different slant.

You’ll want to check out what other folks are doing in your industry – you don’t want to regurgitate the same interviews that are being posted in other places.

  • Include a mp3 with a transcript – or just a written interview.

You can include an mp3 with a transcript, so people can listen to the interview as well as read it. And if you have video, you can add video!

  • Interviews with market leaders are always interesting – but consider interviewing other people in the field too.

Sometimes just interviewing someone who’s doing something relevant in your industry on a day-to-day basis can provide your readers with an interesting perspective – and that is good! Folks like reading those kinds of interviews as well.

  • Have fun!

The big tip here is to have fun! Infuse a little bit of your personality when you’re interviewing folks – don’t be afraid to add a quirky question, because your interviewee’s really appreciate and respond to that. It makes the interview seem much more human.

3. Run a “best of” post

Finally, there’s the option of doing “best of” posts.

  • Review your analytics. Summarize and link to your most popular posts.
  • Another idea: List the posts with the most comments, the most controversial – even the posts with the best pictures!

Besides those posts with the most comments or those that prove most controversial, I listed here the posts with the best pictures because people really loved the “dog mullet” post, and I hear a lot about it – so I included it in the slides. :)

  • These posts are especially good to write at the end of the year.

These are prime posts to write up at the end of the year, as they tend to be really popular and people tend to link to them a lot! Try it out!

Thanks for tuning in! And remember, if you’d like more SEO copywriting information, you to sign up for my weekly newsletter that will arrive in your inbox every Tuesday. You’re also welcome to sign up for our daily blog updates!

And as always, you’re welcome to email me with your comments or questions at any time via heather@seocopywriting.com, or via Twitter @heatherlloyd.

photo thanks to Steve Jurvetson

If you’re wondering what is going on with your site – if you’re not sure why it’s not positioning or converting as well as it should, or if you’re not using the right voice for your readers – I invite you to check out my new SEO Content Review service. I can diagnose your sticky SEO problems and help you find some solutions!




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