No matter the size of your business, from enterprise to soloprenuer, a business blog is a fundamental part of any smart content marketing strategy in this highly competitive world of savvy, informed and content-hungry consumers.
Starting a business blog is much like having a baby. Since many of us are not familiar with business blogging, Heather offers tips for beginners as well as for those of us who may be a bit <ahem> rusty. Then, going beyond the launch of your blog, Heather addresses the less romantic, daily realities facing the business blogger.
And finally, we’re asked to consider if we are too busy to blog? What are the options? Enjoy this 3-part pocketbook guide of biz blogging tips!
Were you among the many business owners who resolved to either start blogging or do more of it this year? Given the overwhelming stat’s showing how blogging can increase leads, boost conversions, and drive more traffic to your site – of course you want a piece of that!
And while that’s a wonderful goal, it can be a challenging one for beginners. Tune in as Heather shows you the ropes and shares tips to help reduce the “frustration factor” of getting started…
In this follow-up business blogging video post, Heather goes beyond the launch of your blog and focuses on the nitty-gritty realities of business blogging: Do you have the time, resources, support, and practical wherewithall to keep your blog on track, consistently?
And do you know the critical distinction between sales writing and blog writing?
It could be said that “no time to blog” isn’t a reasonable excuse. That’s because blogging drives traffic and helps establish you as an expert. It could be that you’ve found alternative content marketing strategies that work for you.
That said, if you’ve tried blogging and it worked for your company – even as a short-term experiment – you owe it to your bottom line to better manage your time or seek outside help to create the content that your readers crave.
photo credit to SweetGirl©