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I received a fantastic question during an interview for The Copywriter Club Podcast. (Hey, Rob and Kira!) In fact, it’s a question newbie SEO writers struggle with all the time. “When should I insert keyphrases into my copy? As I write? Or should I add them after I’m done writing?” Although some people will tell […]
As an online writer, you’re probably familiar with at least one of these scenarios: Oh no (or expletive of choice)! I only have 30 minutes to get this blog post written… or, I need to come up with at least 10 blog topics for this month’s editorial calendar, but my brain is drained… or, I […]
Brian Massey is known as “The Conversion Scientist” for good reason, beyond the trademark and his signature lab coat. He has immersed himself in the science of conversions-driving online content for over 20 years, founded on hard data gleaned from analytics and testing. We caught up with Brian to ask him about A/B conversion testing, […]
Does your stomach tighten up when someone asks, “What are your copywriting rates?” The initial “money talk” can be hard for some freelance copywriters (both experienced and newbies.) I’ve seen copywriters go from confidently talking about their successes to saying something like, “I charge $150 per page – is that OK with you?” Argh. I’ve […]
Greetings and welcome back! Today Heather continues her “how to start an SEO copywriting business” video series with how to handle writing revisions… without losing your mind! Writing revisions are an inevitable part of freelance copywriting – it’s something ALL of us face, from “newbies” to veterans with decades of experience. Typically, you can count […]
Last week, I highlighted five content marketing tips from the cycling world. I hope you got a chance to check it out. At the end of that post, I realized there were more online marketing tips that I have picked up from my new sport. Enjoy! Cross training is extremely helpful Some cyclists focus solely […]
When I was a kid, I loved riding my bike. Of course, some of that love went away when I got my driver’s license and had a better mode of transportation. However, this past year, I have officially become a cyclist. (I say officially because I have participated in several organized rides.) Even though I’ve […]
2011 has been called “The Year of Content Marketing” – and that means many exciting income opportunities for smart SEO copywriters. Whether you’re a seasoned pro or a SEO copywriting newbie, we all want to make mo’ money this year. Here are some places to start: Done some great writing? Ask your client for a […]