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Is it worth hiring a new copywriter who loves what you do — but isn’t quite as experienced? Let’s break this down. Profile of newbie SEO copywriters: All SEO copywriters were here once upon a time. Newbie SEO copywriters are eager to learn, excited about their new career choice and ready to tackle most any […]
Have you thought about dipping your toes in the SEO writing waters, but you figured it was “too technical” to learn? Or, have you shunned SEO writing because you’ve heard it was spammy, maddening and not worth your time? Let me calm your fears… SEO writing has been around for a long time — over 20 years. A lot […]
Thinking about starting a career in SEO copywriting? Here’s a reality check. Making a living as an SEO copywriter (whether you work in-house or freelance from home) is hard work. First, there’s a learning curve – it takes some time to master SEO copywriting best practices. Second, you’ll need to keep up with (and understand […]
I have a new buzzword for you, my beloved SEO copywriters! Context. OK, not so new – but blowin’ up big time lately. Context is getting crammed down our throats these days as if it’s a new concept. In 2012, HubSpot’s Corey Eridon defined context marketing as “delivering the right content, to the right people, […]
Starting your career as a freelance SEO content writer is scary. You know you’re a good writer. You may have written some web copy for friends. Heck, you may even have a client or two – or you worked in-house. “Dabbling” as a freelance SEO content writer is one thing. You’re testing the waters and […]
Wow. It’s the end of 2012 already. How did that happen? :) I feel like the year went by like that ::snapping fingers.:: One second, we were dealing with leftover Panda “issues” from 2011. The next, we were focused on the Penguin update, the exact-match-domain update, the DMCA penalty, still more Panda refreshes… Whew. In […]
Whether you’re hiring copywriters in-house, or outsourcing to freelancers, finding and working with SEO copywriters can be challenging – and a little bit scary, too. First, you have to find the “perfect person” who will make your Web copy sing. Once you’ve found the perfect person, you have to give them direction, evaluate their content […]
Ah, if I had a dollar for every time I’ve heard, “So, it’s easy to be a freelance SEO copywriter, right? All I need to do is learn SEO copywriting, find clients and start writing.”
Well yes. And no. Certainly, finding clients is important. And if they’ve paid you, clients really appreciate when you actually do the work and write the copy. But being a freelance SEO copywriter is more than writing catchy taglines and doing killer keyphrase research. If you don’t have a handle on the business side of your business (you know, the un-fun stuff like legal and accounting,) you’ll be out of commission before your first year.
In our last post, we discussed newbie SEO copywriters — when they’re fantastic hiring choices, when they aren’t and what you need to know before you hire them. But what if you need someone with a little more SEO copywriting street-savvy? Enter the intermediate-level SEO copywriter — the perfect choice for many clients. Profile of […]