Woot! Are You Having Fun with Your Copy?
Have you ever visited Woot!?
You may think that it’s just another online bargain website. Technically, that is true. But, even if you don’t want to find a limited-time offer on some random item or find an awesome shirt, as a copywriter, you need to check out this website.
Why? Because Woot! doesn’t just sell merchandise – it sells stories.
Get the specs and more
When you check out a featured item on Woot!, you will be able to find the basic information you find on other websites: product specifications, warranty information, shipping notes, etc.
But wait! There’s more!
You also will be treated with a fun introduction. What do I mean by fun? The Woot! writers let their imaginations go!
For example, the content for a recent tablet named all 32 of the device’s gigabytes. Some of my favorites include:
- Sir Gigsalot
- Whoopi Gigberg
Each product has a unique, funny story … even if the writers admit that they really don’t have anything to say. No matter the product, they still say something that keeps you reading.
Let your inner Woot! writer loose
Chances are you can’t write exactly like they do on Woot! However, you can harness some of that creativity.
Even B2B websites have some room for creative copy. You don’t have to sound like everyone else. You can reach your target audience and still have some fun. You can spice up your writing and turn up your creativity.
Here’s your task for this week: check out Woot! Poke around a bit and see what their content is all about. Then, embrace your inner Woot! writer and rewrite one page or write a blog post using your Woot! muse.
The Woot! is a hoot! Another source of writing fun is Trader Joe’s Fearless Flyer. It is one of the most entertaining marketing pieces I read.
Urban Daddy emails are quite entertaining as well.
I forgot, I was going to give the link to Trader Joe’s newsletter sign-up: http://www.traderjoes.com/soapbox.asp
You are right! Trader Joe’s newsletter is another great example – I completely forgot about them. Thanks for sharing!