Are you a big brand? Good news! Possibly over-optimized? Dubious linking profile? Negative SEO? Not so good news. This week’s Web-writing news is dominated by Google’s favors, penalties and apparent chinks in its armor within the SEO and search industry, while social media marketers weigh the relative strengths of vying platforms and content marketers talk lead generation and conversions. All of these web gems await you in this latest and greatest edition of the SEO content marketing roundup! Enjoy…
Citing impressive mobile user stats, Newt Barrett discusses why you need to “rethink your content marketing” with “Why the Massive Move to Mobile Computing Changes Content Marketing Rules” at Content Marketing Today.
In part 2 of her Wednesday video Q & A series, Kaila Strong continues her lead generation theme by answering “How Can You Use Content Marketing to Generate Leads?” at Vertical Measures.
Angie Nikoleychuk discusses how to create conversions-driving, link-baiting content using the AIDA (Attention, Interest, Desire, Action) formula with “How to seduce your readers and woo – bait – links” at SEO Copywriting.
Jeff Slipko posts “Top 10 Affiliate Tips for Using Content to Increase Revenue Streams” at Search Engine Watch.
Ky Harlin posts an interesting read on “How time of day affects content performance” at iMedia Connection.
Boring products to promote? Lee Odden speaks to this with “Marketing Boring Products is not a ‘Boring’ Problem, It’s a ‘Knowing Your Customers’ Problem’,” at Top Rank.
With his usual acuity, Seth Godin discusses “Selling to people who haven’t bought yet” at his blog.
Content Marketing Institute and Brandpoint conducted a (relatively small) survey on “Digital Content Marketing,” posting a video plus key take-aways at the CMI blog site.
So “How to Fuel the Content Marketing Engine”? Mike Lieberman addresses this subject smartly at Talent Zoo.
And how do you keep all of that content creation and marketing organized? Heather Lloyd-Martin shows viewers “How to create an editorial calendar” in her weekly video post at SEO Copywriting.
In part 2 of her series on the (B2B) marketing downturn, Liz Smyth talks “…content, content, content” at Marketo.
Eric Wittlake discusses going beyond the usual measurement and tactical optimization with “An analytics roadmap for marketers” at iMedia Connection.
Marketing Sherpa’s weekly research chart illustrates the “key attributes that organizations seek in marketers.”
Shelly Kramer discusses “brand storytelling” with the example of how Crop Ventures gained her attention, at V3 Integrated Marketing.
Wayne Barker discusses “7 Characteristics of Compelling Calls to Action” at Search Engine People.
Jess Walker illustrates good website designs with examples that incorporate functionality with content and good looks with a “Good Design Roundup” at Portent.
Joe Pulizzi interviews Lee Odden about his new book, Optimize, at Junta42.
- MarketingProfs University is offering a live, online “Marketing Writing Bootcamp” from May 10th thru the 23rd (with on-demand access to the recordings thru April of 2013). Use coupon code SUCCESS to save $200!
- The Content Strategy Conference, ConFab 2012, scheduled for May 14th thru the 16th, is completely sold out, but you catch live coverage via blogs, updates, and the @confab2012 Twitter stream.
- Usability Week 2012 Conferences, hosted by the Neilsen Norman Group, are scheduled for May 14th thru the 18th in Washington, D.C., and for June 25th thru the 29th in Chicago.
- Marketing Sherpa’s Optimization Summit 2012 will be held in Denver from June 11th thru the 14 th. Register by April 30th for early bird savings of $300!
- Marketing Sherpa’s B2B Summit 2012 will be held in Orlando, August 27th thru the 30th. Register by April 30th to save up to $900!
- Content Marketing Institute’s Content Marketing World 2012 is scheduled for September 4th thru the 6th in Columbus, OH.
SEO & Search
If you’re a big brand, good news! Google is loving you by “Making the Web Work for Major Brands” with its “Brand Activate” initiative, as it croons, ah, posts at its blog penned by its VP of Display Advertising, Neal Mohan.
Pamela Parker delves into the details of Google’s “Brand Activate” initiative with “Google To Back Branding Measurement Standards With ‘Brand Activate’” at Marketing Land.
Pamela Vaughan also details Google’s “Brand Activate” by breaking it down and explaining the exact constituents of the initiative at HubSpot.
So why do big brands get all the breaks? Dr. Pete explores Google’s obvious favoritism of big brands at SEOmoz.
By the way, Matt Cutts presents an 8-minute video on how Google search works, embedded on HubSpot via a post by Pamela Vaughan (and also embedded with the YouTube transcription via a post by Barry Schwartz at Search Engine Land). Cute!
David Harry posts “Negative SEO: Looking for Answers from Google” at Search Engine Watch, in which he summarizes the conundrum of regular site owners who may be (obliviously) harmed by malicious linking, then penalized by Google for it.
In a similar thread, with “Google’s Unnatural Links Message: The Shot Heard round the SEO World?” Eric Enge reports on Google’s linking inquisition, sending its dreaded “unnatural links” message to site-owners around the world (1 million thus far) as it shuts them out of search. Also at Search Engine Watch.
WebPro News weighs in on the subject with “Can Your Site Lose Its Rankings Because Of Competitors’ Negative SEO?” featuring SEOmoz’s Rand Fishkin’s challenge to “take SEOmoz rankings down” to expose Google’s apparent Achilles heel on the matter.
So what else should you be wary of? Oh yes, Google’s “over-optimization” penalty. SEOmoz’s “Whiteboard Friday” presentation is on “6 Changes Every SEO Should Make Before the Over Optimization Penalty Hits.”
But wait! There’s more! Distinguished Engineer and Google Spam Combatant Matt Cutts has announced that “web spam” will not be tolerated, either in the form of funky linking or keyword stuffing, with “Another step to reward high-quality sites” at Google’s Webmaster Central blog.
And speculating on the fallout of Google’s “webspam” initiative is Shaun Anderson, with “Google Just Dropped The Nuke On A Lot Of Webspam” at Hobo.
“Bing’s Search Plus Your World?” Bill Slawski reports that Bing promises its users Facebook-based social results provided they’re signed into Facebook, at SEO by the Sea.
Debra Mastaler finishes what she and Optify’s Scott Fasser started with a Search Marketing Now (on-demand) webinar Q&A on SEO-savvy B2B link building with “Six Degrees of SEO Bacon & B2B Link Building Q & A” at Search Engine Land.
Who knew? At Search Engine Watch: Conductor’s Nathan Safran reports on a Searchlight study which indicates that SEO pro’s still rank anchor text as the most important of all ranking factors, and that internal anchor text “can significantly impact search visibility.”
Avinash Kaushik again blows the mind with his latest post, “You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!” at Occam’s Razor.
- SMX (Search Marketing Expo) Advanced Seattle 2012 is scheduled for June 5th and 6th. Workshops are on June 7th. Early bird rates expire April 28th!
- SES (Conference & Expo) Toronto is scheduled for June 11th thru the 13th. Register before May 11th to save up to $300!
- MozCon 2012 is scheduled for July 25th thru the 27th (in Seattle, of course).
- SES (Conference & Expo) San Francisco is scheduled for August 13th thru the 17th. Register before June 16th for the best rates!
- PubCon Las Vegas 2012 is on for October 15th thru the 19th at the Las Vegas Convention Center. Register now for early bird rates!
Social Media Marketing
Facebook Timeline [for business] Image Changes headlines Social Media Examiner’s weekly news.
According to WebMarketing War, there are “7 Intense Social Media Wars To Watch Out For!” that may dramatically change the social media cyberscape by this time next year.
Speaking of wars, Social Media Delivered shares an infographic on Klout vs. Kred with a side-by-side comparison of what each does for brands.
Meanwhile, Lee Odden addresses “The Fallacy of Influence” at Top Rank.
Jeff Bullas posts “10 Top Trends in Social Media” via slideshare, sharing the top two in writing, at his blog.
Nicholas Carlson reports that Pinterest’s “bubble has burst” and that the upstart social media platform is now “actually losing users” at Business Insider.
Neil Patel shares “The Secret to Getting Highly Targeted Traffic from StumbleUpon” at Quick Sprout.
Magdalena Georgieva posts a simple guide for marketers on how to use hashtags on Twitter, at HubSpot.
So “Why Bother With Google+?” Robin Neifield explains at ClickZ.
Ann-Marie Jancovich discusses “Public Relations in the Digital Age” at Vertical Measures.
Citing data from the 2012 Social Media Marketing Industry Report, Phil Mershon discusses findings on how B2B marketers use social media at Social Media Examiner.
- Social Media Success Summit 2012 – Social Media Examiner’s Online Conference begins May 1st and runs for four weeks.
- BlogWorld & New Media Expo 2012, NYC is on for June 5th thru the 7th in the Big Apple.
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And head’s up! If you’ve been promising yourself that you’ll get real about your SEO copywriting career, the time is now! The only online SEO Copywriting Certification training independently endorsed by the esteemed industry non-profit watchdog, SEOpros.org, Heather Lloyd-Martin’s SEO Copywriting Certification program is scheduled for a price increase come May 15th. Register now to save $170!
photo thanks to Mike Licht, NotionsCapital.com