In this week’s latest and greatest Web-writing news, all is relatively quiet on all fronts as marketers drop the SOPA bone and focus on Google+ and Search+: Content marketers discuss practicalities, strategy and channels; the SEO and search community find ways to either deal with, benefit from, or work around Google’s Search+; and social media marketers share ways to integrate the Google+ platform and use Pinterest. It’s definitely a you+ world out there, and it looks as though it’s here to stay…enjoy!
Perhaps the most balanced and comprehensive post to come out all week about the Google+/Search+ hybrid is Lee Odden’s “Google+ Optimization vs. Community Building: Pros & Cons of Google SPYW” at Top Rank.
Need content for Google+ and the Twitter stream? Heather Lloyd-Martin suggests you go “old school” and cultivate your portfolio of marketing tips like the pre-internet copywriters did with their beloved “tips booklets.” At SEO Copywriting.
Level 343 posts a smart discussion about budgeting for online marketing and measuring ROI (bonus – an actual ROI formula) with “Marketing Online – What Was That ROI Formula Again?”
Jeff Bullas discusses five lessons from Coca-Cola’s new content marketing strategy (and builds on his “liquid content” thesis) at his blog.
Citing PQ Media stats, Brafton News reports that businesses generated more than $39 billion from mobile content marketing in 2011.
iMedia Connection (iMedia25) lists brands that are shaping the future of video marketing by their pioneering efforts in 2012.
Michael Kolowich shares ways to reduce your video content budget at Content Marketing Institute.
Building an online portfolio? Ann Smarty posts a detailed how-to on creating (and publicizing) a master feed of all your guest posts at SEO Smarty.
Heidi Cohen posts five quotes representing the “core principles of content marketing” from David Ogilvy, “the father of content marketing,” at her blog.
Marketing Profs shares three ways to make your content search friendly.
Andrew Dumont outlines five steps to “bootstrapping your PR efforts” at SEOmoz.
B2C (Business 2 Community) shows what black hat content marketing for SEO looks like.
Lee Odden shares five basic SEO troubleshooting tips for content marketers at Top Rank.
So does your sales content suck? Find out how to tell and how to remedy it at SEO Copywriting.
Finally, five “tricks” for generating web traffic when nobody’s at the proverbial helm are shared at HubSpot.
- iMedia Connection’s (Iconic) Branding Summit is scheduled for February 5th through the 8th in Bonita Springs, Florida.
- OMS and SES Search & Social Accelerator in San Diego are scheduled for Feb 6th through the 9th.
- MarketingSherpa Email Summit 2012 will be held in Las Vegas, February 7th through the 10th.
SEO & Search
Jason Cormier discusses “why your business needs to be on Google+ now” at Search Engine Watch.
Dr. Pete shares four ways to de-personalize Google (un-plus it) in your search at SEOmoz.
Lior Levin posts how businesses can actually benefit from Google’s Search+ at Pandia.
Nathan Safran discusses how Google’s Search+ could threaten its “core search business” at Search Engine Watch.
Kristi Hines lists 40 advanced and alternative search engines at KISSmetrics.
Corey Eridon shares “Five Awesome Landing Page Lessons From Real Life Examples” at HubSpot.
Your local SEO checklist for 2012 is posted at Search Engine Guide.
For enterprise-level SEO, Brian Provost posts the ultimate guide to enterprise SEO (25 things to know before you take the plunge) at Search Engine Land.
Avinash Kaushik posts “Google Analytics Tutorial: 8 Valuable Tips to Hustle with Data,” aimed at inspiring the reader to get involved with analytics, at Occam’s Razor.
P.J. Fusco discusses how Google’s Search+ is changing SEO at Search Engine Watch.
Glenn Gabe discusses how Google’s Search+ could impact search engine marketing with seven examples, at Search Engine Journal.
So will Google be changing your titles and descriptions? Bill Slawski examines the question at SEO by the Sea.
Michael Gray discusses how to write blog posts for existing customers (to turn them into repeat customers) at his blog.
Andy Komack poses three questions to three experts about mobile SEO at Blue Train Mobile.
Neil Patel discusses three ranking factors that matter (“but nobody seems to care about”) at Search Engine Journal.
Geoff Kenyon discusses avoiding over-optimization with targeted anchor text distribution at SEOmoz
George Aspland posts 12 steps to optimizing a webpage for organic keywords at Search Engine Land.
Melissa Fach posts “Klout Myth Busters: Thoughts from the Experts” at Search Engine Journal.
Finally, Ethan Lyon discusses finding guest post links via a custom Twitter search tool (that he made) at SEOmoz.
- Search Marketing Expo (SMX) West 2012 – is on for San Jose, from February 28th through March 1st.
- The SMX West Session Agenda is now available: Heather Lloyd-Martin will be speaking on “The ‘New’ Killer Content” on March 1st, from 9 to 10:15 a.m. (Pacific time).
- SES Conference & Expo New York 2012 is scheduled from March 19th through the 23rd.
- Distilled’s LinkLove is scheduled for March 30th in London (LinkLove London) and for April 2nd in Boston (LinkLove Atlantic).
Social Media Marketing
The top 10 social media blogs of 2012 are posted at Social Media Examiner.
Google+ updates headlines Social Media Examiner’s weekly news.
Guillaume Bouchard posts a how-to on harmonizing Google+ with your other social platforms at Search Engine Watch.
Aaron Friedman discusses how G+ is not a Facebook killer and was never intended to be with “Google+ Growing Your Social Network: Quantity vs. Quality” at Search Engine Land.
Rebecca Corliss reports that LinkedIn is 277-percent more effective for lead generation than are Facebook and Twitter, at HubSpot.
Shelly Kramer lists the 12 most effective ways to generate leads on LinkedIn at V3 Integrated Marketing.
Newt Barrett discusses how to put social media marketing to work for your company at Content Marketing Today.
MarketingProfs reviews (Ant’s Eye View) Chris Carfi’s Social Engagement Journey, comprised of five social stages, with “Socialize Me! In Stages, Though, Please.”
Martin Solar posts an industry discussion of the “true nature” of social media ROI at Search Engine Journal.
Casey Zeman posts five ways to brand your (new) YouTube profile at Social Media Examiner.
Lauren Indvik reports that Pinterest has become the top traffic driver for retailers via an infographic at Mashable.
Kaila Strong discusses seven creative ways that your brand can use Pinterest at ClickZ.
Pamela Vaughan posts “the ultimate guide to mastering Pinterest for marketing” at HubSpot.
Dave Copeland explains how Pinterest uses your content without violating copyright laws at ReadWriteWeb.
Jeff Bullas posts a how-to on taking advantage of the latest Facebook updates at his blog.
Neil Patel posts no less than 100 ways to become a Twitter “power user” at Quick Sprout.
Website Magazine posts “awe-inspiring” Twitter brand page designs and tips.
Rae Hoffman-Dolan (“Sugarrae”) discusses turning customers into fans and followers at OPEN Forum.
Brian Solis discusses five trends that will change CRM at his blog.
Finally, Corina Mackay posts three new apps to help you manage your social networks at Social Media Examiner.
- Starting today: Social Media Examiner’s online Small Business Success Summit 2012 will run from February 1st through the 23rd.
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photo credit to Miguel Virkkunen Carvalho