SEO copywriting roundup: Hottest posts week ending Jan. 21, 2014

Search is always changing; stay up to date!

Search is always changing – as you can see to the right, there – but right now it’s changing quickly and drastically.

A lot of the posts in this week’s roundup discuss the rapid evolution of search: topics vs. keywords, links, authorship, searcher intent and more.

And by more, I mean: Matt Cutts Declares Guest Blogging ‘Done’ … Are We All Screwed? (Thanks for that little panic attack, Jerod Morris of Copyblogger!)

Content Marketing Institute’s Allen Narcisse writes Planning Your B2B Marketing Approach to Social Media: 3 Key Angles.

Moz’s Matthew Barby gives us The Power of Authors and Content for Link Building.

Iain Dooley writes The Secret Power of the AdWords Search Terms Report for unbounce.

State of Digital’s Bas Van Den Beld gives us The Future of Search Discussed.

Caroline O’Donovan shares How a free email newsletter turned a computer programmer into a Newsweek columnist on Nieman Journalism Lab.

Copyblogger’s Robert Bruce writes How to Build an Audience with Story (From America’s Greatest Living Playwright).

Ethan Ross shares How to reach the male demographic on mobile on iMedia Connection.

Search Engine Watch’s Jennifer Slegg writes Google Cuts Authorship in Search Results by 20-40%.

Trevor Klein gives us Announcing the Brand New Beginner’s Guide to Social Media on Moz.

UpCity posts The 2014 Definitive SEO Software List: 215 Apps, Platforms, and Tools.

HubSpot’s Greg Wise writes Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO.

Heather Lloyd-Martin shares The SEO content writers’ manifesto on SEO Copywriting.

Bill Slawski asks Will Keywords be Replaced by Topics for Some Searches? on SEO by the Sea.

State of Digital’s Peter Young writes The Changing Landscape of Search – Expect More Bumpy Times Ahead.

ISOOSI’s Dan Shure gives us Voice Search: Strings Not Things.

CopyPressed posts Content ID and the Fall of Original Content by Jonathan Wray.

Search Engine Journal’s Clay Adams writes SEO Beginner’s Guide: 5 Things Every Business Owner Should Know About Google.

Garrett Moon tells us How to Growth Hack Your Content Marketing on KISSmetrics.

Social Media Today’s Tom Treanor shares The 3 Step Strategy for B2B Content Marketing.

SEO Copywriting’s own Amy C. Teeple warns Lay off on the butter … and the keywords.

Search Engine People’s Brian Dean gives us 5 Things a Marketer Needs to Tell Her SEO in 2014.

Jason Falls shares Understanding Consumer Sharing on Social Media Explorer.

Memeburn’s Anton Koekemoer writes 3 top tips on optimizing your campaign for social search.

Mark Traphagen writes The Great Google Authorship Kidnapping: What Happened to Your Author Photo in Search? for Stone Temple Consulting.

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Photo thanks to Enokson (Library – the original search engine)