Where have all the keywords gone? It’s your (not provided) John Wayne
I can’t tell ya where all the cowboys have gone, Paula Cole, but I’ve come to your keyword rescue with this week’s (not provided) post!
For SEOs, Google’s (not provided) keyword practice is nothing new. It all began in 2011, when the search goliath moved to protect the privacy of secure searchers.
Google’s recent shift to 100% (not provided) for more privacy protection – so it claims – has webmasters looking for new ways to analyze search traffic and SEO copywriters seeking the right keyphrases for optimized copy.
Never fear, my friends! I’ve wrangled the most helpful posts from the search arena to save you from keyphrase catastrophe!
Search Engine Land‘s Matt McGee gives us “Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report]”.
Sonia Simone and Sean Jackson write “Why You Don’t Need to Freak Out over Google’s (Not Provided)” over on Copyblogger.
Koozai‘s Emma North shares “Using Google Webmaster Tools To Reclaim Organic Keywords & Rankings”.
The fabulous Laura Crest posts “Has Google Gone Evil or Is It Just Wicked Smart?” over at Level 343.
Search Engine Watch shares “Google Keyword ‘(Not Provided)’: How to Move Forward” by Ray “Catfish” Comstock.
Crispin Sheridan writes “Google & Not Provided Keywords: Forcing Marketers to Innovate Since 2013” for ClickZ.
Search Engine Land‘s Matt McGee writes “Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report]”.
Jonathan Rose gives us “Google Not Provided: Goodbye Organic Keyword Data, Hello Onsite Behaviour Tracking” on Business 2 Community.
Brafton Editorial gives us “More data not provided? New Google Analytics reports” on the Brafton.
Carrie Hill writes “Gathering New Keyword Insights In A (Not Provided) World” for Search Engine Land.
Michael King gives us “Why I Don’t Care About (Not Provided)” on SlideShare.
iAcquire‘s Devin Asaro writes “(Not Provided) Sets You Free”.
Robert Ramirez posts “The Importance of Site Structure in the Absence of Keyword Data” on Bruce Clay Inc.
Avinash Kaushik writes “Search: Not Provided: What Remains, Keyword Data Options, the Future” on Occam’s Razor.
Search Engine Watch‘s Ben Goodsell writes “How to Use PPC Data to Guide SEO Strategy in a ‘(Not Provided)’ World”.
Higher Education Marketing gives us “3 Other Ways to Get Visitor Keyword Info, Now That It’s ‘Not Provided’ in Google Analytics” by Scott Duncan.
Rebecca Bredhold writes “Three Rules for Effective (Not Provided) Brand Content” on Vocus.
Photo thanks to CileSuns92 (Keys)
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Great list! I’ve read a few of them, but most of them are new to me, so I can’t wait to give them a try!
Thanks, Marie! I’m glad I found a bunch that are new to you. Let us know if they work out!
Thanks for catching that, Geraldine! I’ll edit ASAP! Good to know there are fellow copy editors reading! :)
Well done, Tracy! And thank you for the shout-out on my Level 343 article :)
Thanks, Laura! You’re very welcome. Yours is an excellent post – keep ’em coming! :)
Thanks for the list, it a big help.
You’re welcome, Dominique! I’m glad it helps! :)