SEO content marketing roundup, week ending April 10th

Weekly online marketing news for April 10th: SEO, Content & Social Media MarketingIn this week’s latest and greatest online marketing news, content marketers talk strategy and blogging, SEO and search pros look beyond mere rankings and make ready for Penguin 2.0, while social media marketers discuss LinkedIn’s name-dropping, mobile ad spending, and (more or less) welcome Facebook “Home.”

Enjoy this week’s picks!

Content Marketing

Angie Nikoleychuk posts “Content Criminal Minds: 11 essential goals of a solid content strategy” at SEO Copywriting.

Michael Brito posts “Upgrade Your Content Strategy: 3 Brand Builders” at Content Marketing Institute.

Lee Odden shares small business content strategy tips with “Small Business Blog, Big Business Results” at TopRank.

Mauro D’Andrea posts “The Future of Content Marketing Revealed” at KISSmetrics.

Arnie Kuenn posts a video discussing how to get ROI from content in answering “How Long Does It Take for Content Marketing to Work?” at Vertical Measures.

Rebecca Lieb discusses “6 developing trends in content marketing” at iMedia Connection.

Ginny Soskey discusses “The Top 8 Priorities for Any One-Man Marketing Team” at HubSpot.

Heather Lloyd-Martin asks “Is your content personality-challenged?” at SEO Copywriting.

Neil Patel shares “11 Things I Wish I Knew Before I Started My First Blog” at Quicksprout.

Miranda Miller shares “11 Blog & Social Content Marketing Tools I Use (Almost) Every Day” at TopRank.

Gini Dietrich shares “Nine Tips to Write a Great Blog Post” at Spin Sucks.

Steven Macdonald shares “20 Content Marketing Tips to Boost Traffic, Engagement and Sales” at Search Engine Journal.

Beth Hayden reviews Twyla Tharp’s book, The Creative Habit: Learn It and Use It for Life, with “How to Create Consistently Great Content for the Long Haul” at Copyblogger.

Marketing Charts posts “Email Marketers Slowly Gravitating to Mobile Optimization.”

Tom Pick shares no less than “24 Exceptional Email Marketing Tips, Techniques and Tactics” at his Webbiquity B2B Marketing Blog.

Meghan Keaney Anderson shares “4 Tried and True Marketing Automation Recipes for Better Email Nurturing” at HubSpot.

Carrie Hill posts “How To Measure Content Engagement And Effectiveness With Analytics & WordPress” at Search Engine Land.

Ann Smarty posts “3 WordPress Plugins to Diversify Your Content” at Search Engine Journal.

Roger Dooley discusses the psychology of pricing strategy with “Is This Common Pricing Mistake Costing You Sales?” at Neuromarketing.


  • The Neilsen Norman Group’s Usability Week 2013 conferences will be held in San Francisco from April 28th thru May 3rd, London from May 12th thru the 17th, and Toronto from June 3rd thru the 7th.
  • The Ad Age Digital Conference 2013 is scheduled for April 16th and 17th in New York City.
  • Lee Odden shares his April/early May presentation schedule with “Content Marketing & Optimization 6 Ways – Upcoming Speaking Events” at TopRank.
  • Content Marketing World 2013 returns to Cleveland, OH, September 9th thru the 12th.


SEO & Search

Eric Enge posts “Penguin 2.0 Forewarning: The Google Perspective on Links” at Search Engine Watch.

Danny Sullivan posts “How Google’s Disavow Links Tool Can Remove Penalties” at Search Engine Land.

Aaron Wall discusses Google’s Disavow Tool and removing bad links with “What Types of Sites Actually Remove Links?” at SEO Book.

Rhea Drysdale answers questions from her Link Smarter, Not Harder Mozinar with “33 Link Building Questions Answered” at SEOmoz.

Jennifer Horowitz posts “Ranking Reports: A Thing Of The Past” at Level 343.

Kristie Colby discusses “The Fallacy Of SEO Ranking Reports: How To Better Spend Your Time & Effort” at Search Engine Land.

Krista LaRiviere posts “SEO & Keywords: Think Conversions, Not Rankings” at Search Engine Watch.

Bridget Randolph posts “Tracking Mobile Visitors in Google Analytics: A Checklist Guide” at distilled.

Avinash Kaushik posts “The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act” at Occam’s Razor.

Clayburn Griffin posts “How to measure and report social SEO metrics” at RavenTools.

Zain Shah posts “Local SEO in 5 Easy Steps” at Search Engine Journal.

David Mihm presents “Evolution of the Local Algorithm – Whiteboard Friday” at SEOmoz.

Adam Smith posts “Why You Need to Go Beyond Just Local Search” at Danny Brown’s blog.

Doc Sheldon discusses “Using Google’s Search Operators to Drill Deep” at Level 343.

Jeff Bercovici discusses “Why Google Should Rethink Its Approach to Sponsored Content” at Forbes.

Tanzina Vega posts “Sponsors Now Pay for Online Articles, Not Just Ads” at The New York Times.



Social Media Marketing

The ClickZ News Staff posts “Harnessing the $9 Billion Social and Mobile Ad Potential” at ClickZ.

Citing an article in The New York Times, Greg Sterling posts “Will Mobile Apps Be Google’s Undoing? (Hint: No)” at Search Engine Land.

“LinkedIn Mentions” headlines Social Media Examiner’s weekly news.

Christina Warren posts “Facebook Home: Everything You Need to Know” at Mashable.

Om Malik posts “Why Facebook Home bothers me: It destroys any notion of privacy” at GigaOm.

eMarketer reports on YouTube’s dominance with “Just How Popular Is YouTube?”

Natascha Thomson discusses “Why Google+ is the better platform for marketers” at SmartBlogs.

Ana Hoffman shares her own social media platform success story with “Slideshare Traffic Case Study: From 0 to 243,000 Views in 30 Days” at Traffic Generation Café.

Courtney Gibb posts “Social Search Optimization on Five Major Social Networks (Part 2: Twitter, Pinterest, Google+)” at MarketingProfs.

Miranda Miller posts “Real-Time Marketing Smarts: Companies Killing It with Off-the-Cuff Content” at TopRank.

Matt McGee reports “Twitter Announces 3 New Twitter Cards At Developer Event” at Marketing Land.

Greg Sterling reports “Facebook Nearby Is Now Facebook ‘Local Search’” at Search Engine Land.

Anita Li reports “Facebook’s New APIs Help Brands Monitor, Respond to Comment Replies” at Mashable.

Matt McGee reports “Google Upgrades Its Google Places Dashboard With Google+ Local Integration” at Search Engine Land.

Quinton O’Reilly posts “10 Annoying Social Media Habits You Need To Stop Doing” at Simply Zesty

Mike Stelzner interviews author Ramon Ray with “Facebook Marketing for Small Business: What You Need to Know” at Social Media Examiner.


  • Social Fresh East 2013 will be held April 18th & 19th in Tampa Bay, FL.
  • BlueGlassX 2013 will be happening May 21st & 22nd in Los Angeles. As of today (April 10th), there are only 13 spots left!

(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

photo thanks to sillygwailo (Richard Eriksson)

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3 replies
  1. Ana Hoffman says:

    Thanks for including my post here, Laura – not that you had much of a choice after I shoved it down your throat. :)

    Would you mind if I used your events in my Marketing Skinny?

    Thanks in advance!

    • Laura Crest says:

      Hi Ana! You’re welcome and no, you didn’t shove your post down my throat :) It was a notable piece I wanted to share.

      And of course, you’re welcome to include the events in your weekly!


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