Great reports from SES San Francisco and much discussion about Google’s expanded sitelinks, solid content marketing counsel, and social media marketing developments highlight this week’s latest and greatest web writing news. Catch up on the best of the web here:
Vertical Measures posts content strategy for the web.
Kiss Metrics posts how to calculate the lifetime value of a customer.
Eight content ideas for business blogs and three phases of content marketing for search and share optimization are posted by Lee Odden at Top Rank
Lee Odden posts “lose the SEO lingo and optimize for customers” at Top Rank.
Seth Godin posts “when ideas become powerful”: powerful stuff!
Search Engine Journal posts six steps to creating a cohesive brand identity.
SEO & Search
Lauren Litwinka shares a great compilation of 55 must-read online marketing posts from SES San Francisco at aimClear.
Adam Sherk also discusses Google’s expanded sitelinks, specifically, the opportunity it presents to optimize opening text in the meta description tag.
Barry Schwartz reports on Google’s large sitelink format with “Google sitelinks expands to 12-pack” at Search Engine Land.
Finally, HubSpot also reports on the big G’s big sitelinks news.
Exceptional post by Eric Enge on branding, PR, and SEO (“send the right signals”) is at Search Engine Watch.
SEOmoz discusses the simultaneous rollout of Google’s Panda 2.4 update and its new analytics reporting feature.
Taylor Pratt of Raven Internet Marketing Tools posts competitive SEO analysis by the numbers at Search Engine Journal.
Search Engine Watch posts creating a robust landing page testing strategy.
Aaron Wall discusses why you should use multiple web analytics tools at SEO Book.
The importance of web pages’ tone and feel are at SEO Copywriting.
Search Engine People posts “10 things Google wished you knew.”
Neil Patel posts absolutely everything you need to know about the Google Panda update at Quick Sprout.
Level 343 posts an interesting read on Google ‘s progress towards “world domination.”
KaiserTheSage posts how to create an authority site that attracts authority links.
Social Media Marketing
Jeff Bullas asks “will Google be the second biggest social network in 12 months?”
eMarketer posts what changing social media usage means for marketers.
Vertical Measures discusses “the big question” of social media marketing ROI.
Four things that Mark Zuckerberg should tell every CMO are posted at Ad Age.
HubSpot posts that tracking traffic from Twitter has become much easier.
LinkedIn’s enhancement of users’ mobile experience headlines Social Media Examiner’s weekly news.
SitePro News posts the 10 biggest social media myths (“exposed”).
SocialBeat reports that Facebook is making a run at YouTube video dominance.
Social Media Examiner shares four tips for effective Facebook community management.
Finally, Jay Baer questions if technology is ruining the online community at Convince and Convert.