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In this week’s latest and greatest online marketing news, content marketers assess the state of their industry, the SEO and search community discusses merging social promotion objectives with search goals, while social media marketers talk up Google Plus’s bright future. Enjoy these highlights and more of the week’s best of the internet marketing web!
Dave Snyder posts “2013 State of Content Marketing Study: Interactive White Paper” at CopyPressed (enter your email address to receive the study in your inbox).
Kyle Lacy posts “The State of Mobile Content Marketing (#Infographic)” at ExactTarget.
Pawan Deshpande posts “How Often Should You Feed Your Content Marketing Programs?” at MarketingProfs.
Joe Pulizzi posts “Content Marketing: The Fallacy that More Content is Better” at Content Marketing Institute.
Neil Patel discusses “Bare Minimum Content Marketing: 3 Things You Have to Do” at Quicksprout.
Marketing Sherpa’s weekly research chart concerns marketers’ use of analytics data when creating different types of messages.
Ashley Zeckman posts “The Warrior Way: How to Improve Email Marketing Engagement, Ninja Style” at TopRank.
Guillaume Bouchard posts “How to Make Video a Successful Part of Your Content Marketing Strategy” at Search Engine Watch.
Demian Farnworth pens “Why Hunter S. Thompson Would’ve Loved Author Rank (And Why You Should, Too)” at Copyblogger.
Heather Lloyd-Martin addresses the freelance content creator with “How to raise your freelance copywriting rates” and “Protect yourself! 3 copywriting contract essentials” at SEO Copywriting.
Amy C. Teeple posts “Avoiding the Rabbit Hole: Being Productive without Killing Creativity” at ACT Web Consulting.
UpCity posts “These 25 (Plus) Experts Can Teach You to Write Compelling Web Content.”
- Content Marketing World Sydney (yes, Australia) is scheduled for March 4th thru the 6th.
- The Neilsen Norman Group’s Usability Week 2013 conferences will be held in New York City from March 17th thru the 22nd, and in Dallas from April 8th thru the 12th.
- The BtoB Digital (Marketing) Live Conference is scheduled for March 20th in San Francisco.
- IQPC’s Content Strategies Summit will be held March 20th thru the 22nd in Miami Beach, FL.
- Kristi Hines lists “10 Great Online Marketing Conferences for 2013” that covers much of what is listed here, plus other events.
SEO & Search
Miranda Miller discusses the merger of social promotion with SEO content with “Wake up, you’re in the social SEO copywriting business!” at SEO Copywriting.
Jim Yu posts “How Search & Social Will Hit The Fast Forward Button In 2013” at Search Engine Land.
Dana Raam discusses “The Google Social Signals Map You Didn’t Know Existed” at Social Media Today.
Marty Weintraub posts “25 SRSLY Clutch Google AdWords Enhanced Campaign #PPC Blog Posts” at aimClear.
Adam Thompson posts “Schema 101: How To Implement Schema.org Markups To Improve SEO Results” at Search Engine Journal.
Debra Mastaler posts “Comparing Desktop vs. Mobile Usage” at SEO Book.
Cyrus Shepard presents “High-Value Tactics, Future-Proof Link Building” via the latest SEOmoz Whiteboard Friday.
Eric Enge discusses “10 Common Link Building Problems” that will get you a Penguin slap at Search Engine Watch.
Nick Stamoulis posts “B2B Link Building is Reputation Building” at Brick Marketing.
David Portney posts “International SEO Best Practices Checklist” at Portent.
Matt McGee shares ”7 Traits of a Great Business Blog” at Small Business Search Marketing.
Jay Taylor gives “5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition” at Search Engine Watch.
- SES London is less than a week away, from February 18th thru the 21st.
- SMX West is scheduled for March 11th thru the 13th in San Jose, CA.
- SMX Toronto is scheduled for March 20th and 21st.
- SES New York will return to The Big Apple March 25th thru the 28th. Register by February 21st for early bird rates!
Social Media Marketing
“Instagram Expands to Desktops” headlines Social Media Examiner’s weekly news.
Reporting from AllThingsD’s Dive into Media conference, Danny Sullivan posts “For Facebook, ‘2013 Will Be The Year Of Music, Books, Fitness’” at Marketing Land.
Gini Dietrich posts “I Hate PR People: The Rules of Pitching Bloggers and Media” at Spin Sucks.
Miranda Miller discusses “Digital PR Pitching Etiquette: 3 Critical Rules for Online Public Relations Outreach” at TopRank.
Dave Llorens posts “The Future Of Google Plus, And Its Path To Social-Media Domination” at Fast Company.
Laurie Sullivan reports “Google+ Gaining Ground With Brand Marketers” at MediaPost.
eMarketer posts “Will Vine for Twitter Make Brands Rethink Video Creation?”
Krista Neher asks “Are You Prepared for Visual Social Media Marketing?” at ClickZ.
Joshua Hardwick posts an infographic in honor of YouTube’s 8th “birthday,” “A Brief History Of YouTube,” at Shorty Media.
Jeff Bullas posts “The Facts and Figures on YouTube in 2013 – Infographic” at his blog.
Katie Notopoulos reports on LinkedIn’s email shenanigans with “20 Million People LinkedIn Just Tricked Into Tweeting About LinkedIn” at BuzzFeed.
Cindy King posts “21 Social Media Marketing Tips From the Pros” at Social Media Examiner.
Citing data from Pew Research Center, Lenna Garibian posts “Find Me Maybe: 61% Have Taken a Break From Facebook at Some Point” at MarketingProfs.
Heidi Cohen posts “Social Media Influencers: What Marketers Must Know.”
- Social Media Marketing World is scheduled to take place in San Diego from April 7th thru the 9th.
- For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.
image thanks to Cea.
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