In this week’s Web-writing news, content marketers are occupied with content creation and lead generation, SEO & search pro’s discuss link-building in the wake of Penguin, while social media marketers talk about using social sharing networks for business. Enjoy some of the best of the web with this week’s picks!
Tom Ewer posts the second edition of “The 100 Blogs You Need in Your Life” – an illustrious list – at Leaving Work Behind.
Shelly Kramer posts “5 Types of Blog Content That Drive Engagement” at V3 Integrated Marketing.
Lee Odden posts “The One Thing Killing Your Blog Outreach Pitching,” illustrated with a classic PR fail, at Top Rank.
Kaila Strong posts part 1 of “Compelling Content: Will You Survive the New Google Era,” referencing Google’s algorithm updates, at Vertical Measures.
Need fresh content ideas? Want more targeted Web traffic? Heather Lloyd-Martin’s weekly video post suggests a simple way to accomplish both goals at once, at SEO Copywriting.
Level 343 discusses “Online Marketing Strategies | More Content, Traffic and Prospects,” noting the “direct correlation among content, traffic and leads.”
Gini Dietrich shares “Six Steps to Creating Content that Generate Leads” at Spin Sucks.
Marketing Sherpa’s research chart of the week is about balancing (B2B) lead quality with quantity, with “Optimize landing pages for lead quality.”
Darren Rowse discusses going beyond mere “authority” with “Build Readership by Building Leadership” at ProBlogger.
- HubSpot & HootSuite team up to host “the world’s largest webinar, The Science of Inbound Marketing. This free online event is scheduled for July 12th at 1 pm EST.
- Marketing Sherpa’s B2B Summit 2012 will be held in Orlando, August 27th thru the 30th.
- Content Marketing Institute’s Content Marketing World 2012 is scheduled for September 4th thru the 6th in Columbus, OH.
SEO & Search
Barry Schwartz reports that it’s official: Google updated its Panda algorithm (now version 3.8) this past Monday, June 25th, at Search Engine Land.
Bharati Ahuja discusses Twitter’s new “expanded tweets” and “Twitter cards,” and the implications for search, content marketing and the semantic Web, at SEO Copywriting.
Avinash Kaushik discusses Europe’s recent “cookie /privacy” laws and the implications for digital data collection and analysis at Occam’s Razor.
Richard Baxter posts an in-depth discussion (and bonus HTML download and a step-by-step infographic) on conversion rate optimization at SEOmoz.
Jeff Slipko explains “How to Identify a Link Profile Susceptible to Google Penguin” at Search Engine Watch.
Sugar Rae Hoffman posts her 5th annual “Link Building with the Experts,” featuring a Q & A with the industry’s top link-building experts, at her new website, PushFire.
Barry Schwartz discusses the new link building industry for 2012 – link deletion – at Search Engine Roundtable.
At SEO Book, Aaron Wall discusses Google’s decision to extend its vertical paid inclusion program to product search queries (“often driving most (if not all) of the organic search results below the fold”) with “Google Paid Inclusion: Buy a Top Ranking Today.”
Sujan Patel discusses the perception error of attributing SERP rankings directly to SEO with “The Problem with SEO: Mistaking Causation for Correlation” at Search Engine Journal.
- MozCon 2012 is scheduled for July 25th thru the 27th (in Seattle, of course).
- SES (Conference & Expo) San Francisco is scheduled for August 13th thru the 17th.
- SMX (Search Marketing Expo) East is returning to New York, October 2nd thru the 4th. Register now for super early bird rates!
- PubCon Las Vegas 2012 is on for October 15th thru the 19th at the Las Vegas Convention Center. Register now for early bird rates!
Social Media Marketing
“LinkedIn Pages Allow Targeted Updates” headlines the latest edition of Social Media Examiner’s weekly news.
Candace Marks posts “Social Media Metrics That Matter” at Marketing Land.
Melissa Miller posts “The Recipe for Long-Term Social Media Marketing Success” at HubSpot.
Cheryl Burgess discusses social branding and brand advocacy with “Power of the Journey for Social Businesses” at Blue Focus Marketing.
Greg Finn reports that “[i]n it’s continued push to Google+-ify the internet, Google is launching +1 recommendations to all +1 buttons across the web,” at Marketing Land.
Jack Martin posts “How to Tweet Like You’re Not a Business,” offering seven tips for better business tweeting, at Portent.
Jason Fell posts an interview with Facebook Insider Sarah Smith on using the platform for business, with “Facebook’s Marketing Tools You Might Not Know About,” at Entrepreneur.
Retroactive remedy, from typo’s to remorse: Facebook now allows users to edit their comment history, reports Katy Ryan Schamberger at V3 Integrated Marketing (citing Daniel Ionsecu’s post at PC World).
Jeff Bullas discusses “10 Things You May Not Know About YouTube” at his blog.
- Social Media Examiner’s Michael Stelzner will hold an online workshop on business blogging, “Blogging Fundamentals for Business,” beginning July 10th and running thru July 20th. Register by this Friday, June 29th, for 50 percent off!
Trying to build your own copywriting business? Consider enrolling in the next Turn Content Into Cash Copywriting Business Bootcamp, at a special summer rate of 30% off! Hurry, space is limited – the business-building begins Monday, July16th!
photo thanks to mrsdkrebs (Denise Krebs)