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Ah, it’s summertime, but the livin’ isn’t so easy…at least not if you’ve been whacked by the Penguin update. In this week’s latest and greatest Web-writing news, SEO & search pro’s wrestle with the Penguin update, while content marketers talk blogging and strategy, and social media marketers discuss everything under the summer sun. Pour yourself a glass of lemonade and enjoy this week’s picks!
Pamela Vaughan shares “How to Write Stellar How-To Posts for Your Business Blog” at HubSpot.
Lee Odden posts “A Recipe for Better Blogging: Optimize & Socialize” at Top Rank.
Melissa Fach shares Heather Lloyd-Martin’s video post on how to create an editorial calendar to support your content marketing strategy at Search Engine Journal.
An exceptional how-to on “Developing Copywriting Content Strategies Like a Pro” is at Level 343.
Arnie Kuenn posts “Content Marketing and SEO: A Marriage Made in Mountain View” at Vertical Measures.
For those content marketers doing Pinterest, Franseca StaAna posts “Five Must-Have Pinterest Tools for Content Marketers” at MarketingProfs.
Marketing Sherpa’s Research Chart of the week asks “Does your organization keep track of the right KPIs?” via Meghan Lockwood.
Roger Dooley posts “Buy Buttons and Neuro-Nudges” at Neuromarketing.
Level 343 speaks to the undeniable reality of digital marketing with “This Just In: Digital Marketing. That Is All.”
SEO & Search
Matt McGee live-blogs from SMX Advanced (Seattle), reporting the keynote exchange between Danny Sullivan and Matt Cutts with “Matt Cutts On Penalties Vs. Algorithm Changes, A Disavow-This-Link Tool & More” at Search Engine Land.
Julie Joyce discusses how many webmasters, hurt by the Penguin, are now forced to rebuild their links from scratch (and how to do it) with “Link Building From Scratch” at Search Engine Watch.
Oh, the irony! Eric Ward discusses “The Unintended Consequences Of Link Removal” in reaction to Google’s Penguin update at Search Engine Land.
Eric Enge discusses “2 Quick Ways to Perform Bad Link Archaeology” in light of Google’s Penguin update, at Search Engine Watch.
Mike Huber posts “How To Get Back On Track After the Penguin Update” at Vertical Measures.
Rick DeJarnette posts “The Definitive Guide To Google Authorship Markup” at Search Engine Land.
Avinash Kaushik posts “Google Analytics Custom Reports: Paid Search Campaigns Analysis,” at Occam’s Razor.
Aaron Wall interviews Brett Tabke, “one of the most well know names in the SEO vertical” (think Webmaster World and the PubCon conference) about recent search changes and where online publishing is heading, at SEO Book.
Dr. Pete Meyers discusses personal responsibility in the SEO equation with “Don’t Like Snake Oil? Stop Buying It!” at SEOmoz.
Neil Patel posts “25 Awesome Free Google Tools for Marketers” at KISSmetrics.
Corey Eridon shares “6 SEO Tools to Analyze Your Site Like Google Does” at HubSpot.
Social Media Marketing
Lee Odden posts “35 Smart Social Media Business & Consumer Insights from Brian Solis” at Top Rank.
Ashley Zeckman reports from Blog World NY on Unmarketing Author’s Scott Straten’s presentation on “Common & Deadly Social Media Sins,” at Top Rank.
Lisa Galarneau shares “10 Social Media Secrets from the Social Scientist” at Jeff Bullas’s blog.
Andy Crestodina explains why “Nice Blogs Finish Last” at Convince & Convert.
Erin Nelson post “4 Examples of Stellar B2B Social Media Marketing Content” at Content Marketing Institute.
So how can businesses increase “word of mouth” recommendations? By Corey Eridon at HubSpot.
Jeff Bullas posts “What 3 Types of Facebook Marketing Apps Drive the Most Viral Sharing?” at his blog.
Gabe Donnini posts “Making Sense Of Key Pinterest Metrics And Analytics Tools” at Marketing Land.
Brian Solis speaks to the 5th pillar of marketing at his blog, with “The 5th P of Marketing is People: Engagement begins within” at his blog site.
photo thanks to Rochelle, just rochelle (Rochelle Hartman)