Ch-ch-ch-ch-changes: This week’s latest and greatest web writing news is about adaptation, whether it’s to changes in content, SEO/search or social media marketing. Google’s string of 52+ updates keep SEO & search pro’s dancing, content marketers take a hard look at their websites, and social media marketers respond to all the new developments in their field with a plethora of how-to’s.
So let’s turn and face the strange ch-ch-changes, shall we? Enjoy this week’s picks!
Jason Amunwa pens “Help Your Website Sell More: 11 Overlooked Page Elements That Drive Online Sales” at KISSmetrics.
Beth Fox discusses how to make your content pop with five bullet point basics at Content Marketing Institute.
Pamela Vaughan posts “20 Simple Ways to Boost Blog Subscribers” at HubSpot.
Are you insane? It may help: Neil Patel discusses “How to Become a Blogging Superstar” at SEOmoz.
Marketing Sherpa’s weekly Marketing Research Chart shows the results of its survey of 1500+ marketers that answered: “What are the most valuable inbound lead sources?”
SEO & Search
Eric Ward debates the definition of “unnatural” links and lists 15 of the most obvious examples with (his self-described link-bait title) “Can There Really Be 85 Types Of Unnatural Links?” at Search Engine Land
Aaron Wall presents a reality check on negative SEO with “Ha! Bullets Can’t Hurt ME” at SEOBook.
Jenny Halasz continues her “Keyword Seed Method” series of how-to’s for beginners with “Time To Reap What You’ve Sown From Keyword Seeds” at Search Engine Land.
The source of the SEO industry’s “reputation problem” – “Google Perhaps” – is brilliantly explored by Aaron Wall at SEOBook.
Social Media Marketing
Cindy King’s weekly wrap of social media marketing news at Social Media Examiner features Google’s new set of social reports designed to “help you measure the impact of your social marketing initiatives and evaluate the effect social media has on your goals and commerce activities.”
Jason Falls posts “Why Forums May Be the Most Powerful Social Media Channel for Brands” at Entrepreneur.
Google v. Facebook, the mobile version: Greg Sterling cites comScore data in discussing the relative time spent on mobile channels with “Most Mobile Time Spent In Apps: Google Has Top Reach, Facebook Has Highest Engagement,” at Marketing Land.
Lee Odden discusses search and social optimization with “Is Your Optimization Meaningful or Mechanical?” at Top Rank.
Michael King (“iPullRank”) pens a detailed how-to on maintaining your social shares after a site migration, at Search Engine Watch
photo thanks to Thuany Gabriela