SEO content marketing roundup, week ending November 9th

Feeling fresh? A little bit social? In this week’s web writing news, content and social, SEO and search marketers alike are buzzing about Google’s newest developments, both its “fresh” update in search marketing results and its (now limited) launch of Google+ branded/business pages. Catch up on the freshest here:

Content Marketing

Four types of timely content for Google’s “fresh” update are posted at Search Engine Watch.

Heidi Cohen posts five actionable tactics for more efficient content marketing at Content Marketing Institute.

Lee Odden discusses key SEO questions for better content marketing at Top Rank.

Dr. Pete addresses the question of why great content fails at SEOmoz.

J.R. Pittman posts a smart read on branding and inbound marketing (“can you handle the truth?”) at Level 343.

Ian Lurie posts a CEO’s guide to surviving marketing agency growth at Conversation Marketing.

Seth Godin posts six questions to consider when analyzing a website.

Heather Lloyd-Martin discusses five types of content you shouldn’t “dump” on your site’s home page at SEO Copywriting.

Jakob Nielsen posts guidelines for mobile content (vs. the more forgiving desktop) at his Alertbox.

Ad Age advises not to underestimate the value of mobile platforms when placing ads.

Five “genius” ways to leverage exclusive video content are shared at HubSpot.

Dave Thomas warns against letting your brand suffer from bad blogging skills at Level 343.

Ten ways to position your blog above copycats are shared at Kikolani.

The seven deadly sins of marketing automation are posted at HubSpot.

Five things content marketers can learn from the launch of a new “thought leadership” platform are discussed at Content Marketing Institute.

With the holidays approaching, Vertical Measures posts “What is Cyber Monday and How do I Prepare my Website for It?”

SEO & Search

Google’s “fresh” algorithm update will affect 35-percent of searches, reports Miranda Miller at Search Engine Watch.

Rand Fishkin dedicated the latest “Whiteboard Friday” presentation to Google’s freshness update at SEOmoz.

The winners and losers of the big G’s freshness update are posted at TechCrunch.

Danny Sullivan posts an expansive review of Google’s updates, including its launch of Google+ business pages, at Search Engine Land.

Danny Goodwin discusses the limited rollout of Google+ pages for businesses and brands in detail at Search Engine Watch.

Matt McGee reports on another Google search display tweak, an experiment called “Sources,” at Search Engine Land.

For the November 2011 Webmaster report on all things Google, you can check out Barry Schwartz’s post at Search Engine Roundtable.

Eric Enge interviews Google’s Search Product Management Director, Jack Menzel, on how Google does personalization at Stone Temple.

A new way of looking at search ranking factors is posted by Danny Sullivan at SEOmoz.

Speaking of updates, Peter van der Graaf posts “Panda DNA” (algorithm tests on Google’s Panda update) at Search Engine Watch.

Frank Watson reports that top search engines are buying “supportive studies” (“Search Hits Big Time”), also at Search Engine Watch.

Neil Patel posts a how-to on “(finally)” making web analytics work for you at KISSmetrics.

Ian Lurie posts “SEO butthead detection in 5 easy steps” and muses on the future of search at Conversation Marketing.

Ad Age posts an interesting read on why “anti-marketer” Google has now embraced marketing.

The clickthrough rate equation in organic search (part 2) is posted at Search Engine Land.

How search volume affects brand links and four graphics to help illustrate on-page optimization are both posted at SEOmoz.

And again, with Black Friday nearly upon us, Nick Stamoulis (guest) posts four content optimization tips for e-commerce websites at SEO Copywriting.


SES Chicago is less than a week away, from November 14th – 18th.

Social Media Marketing

New Google+ features (before/besides the Google+ business page launch) headline Social Media Examiner’s weekly news.

Brian Solis discusses Google’s introduction of branded (G+) pages, as does Ben Parr at Mashable and Bharati Ahuja at WebPro Tech.

HubSpot post a how-to on creating a Google+ business page (“in 5 simple steps”).

Citing eMarketer data and 10 social media experts, Heidi Cohen discusses the one social media metric that you need at her blog.

Adam Helweh interviews Seth Grimes on the future of “sentiment analysis” at Social Media Explorer.

eMarketer posts a read on what encourages Facebook engagement.

Kipp Bodnar posts “The 15 Best Facebook Pages You’ve Ever Seen” at HubSpot.

Hugo Guzman discusses the art of creating social-friendly conversions (using Facebook’s open graph as an example) at his blog.

Social Media Examiner posts 26 promising social media stats for small businesses.

Jay Baer (Convince and Convert) posts his video interview with Brian Solis on Solis’ newest book, as well as on abandoning friends to seek “real relevance.”

Six “essential” tips for social media community management are shared via AshleyZ at Top Rank.

Hmmm: “Life After Google is Now: 9 Pieces of Advice on How a New Site Can Succeed Without Search” is posted at SEOmoz.

Pamela Vaughan posts an excerpt (“5 Simple Steps to an Awesome LinkedIn Company Page”) from yet another free download-ready HubSpot e-book.


Social Media Examiner has announced its online Small Business Success Summit 2012, scheduled for February 1st – February 23rd. Register by November 18th to get 50-percent off.

photo gratitude goes to: Kellbailey



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