It’s fall, and yes — time for that seasonal tune-up. This week’s latest and greatest web writing news features the nuts & bolts of getting the most out of your online marketing efforts and simply getting things done. Content marketers offer practical tips, SEO & search discuss the basics of link building and strategy, while social media marketers focus on leveraging Twitter every which way. And oh yeah, Google’s latest Panda update (2.5) has rolled out. Get your fall web-writing tune-up, here…
So what does “great content” mean, anyway? At Top Rank.
Nick Stamoulis (guest) posts content marketing metrics to measure success at SEO Copywriting.
Ian Lurie posts “We are all Google.” Great read at Conversation Marketing.
Heidi Cohen posts ten reasons why your boss doesn’t want a blog (and why s/he is wrong).
iMedia Connection posts why smart brands embrace digital content marketing.
The Johnny Depp guide to mesmerizing marketing is at Copyblogger.
How to get the most out of your content marketing is posted by Lee Odden at Top Rank.
HubSpot posts three great B2B uses of QR codes.
Over 50 “awesome” posts on conversions are shared by Kristi Hines via guest post at unbounce.
SEO & Search
It’s confirmed: Google’s latest Panda update (2.5) has arrived, reports Matt McGee at Search Engine Land.
Imagine: the latest Google Panda update favors video, big brands, and Google properties. At Search Engine Watch.
SEOmoz posts SEO for the iPad.
Arnie Kuenn discusses link building vs. link attraction at Vertical Measures.
How to capture broken inbound links is at Search Engine Land.
“Link bait sucks, except when it’s awesome” is at Search Engine Watch.
Rand Fishkin discusses why thought leadership is the best strategy for SEO, social media, and content marketing at SEOmoz.
Distilled posts beating the Panda (“diagnosing and rescuing a client’s traffic”).
Kaila Strong of Vertical Measures posts the best headline writing and title optimization tips of all time.
More Big G stuff: Search Engine Land reports that Google is now getting into the ratings game via e-commerce, with “trusted stores.”
Social Media Marketing
Jeff Bullas posts how to create credibility and trust on Twitter.
HubSpot reports yet more Facebook launches, including new metrics in its “Insights” and an “expanded premium ad unit.”
How to determine the real value of a Facebook fan is posted at iMedia Connection.